#moztalk london - creativity in seo, mind over matter
TRANSCRIPT
Creativity in SEO - mind over matter
#MOZtalk @LisaDMyers
It’s not bragging if it’s true
Name things that are white?
Name things that are white that is in your fridge?
Thinking concretely and within limits does NOT limit ideas and creativity
X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X
source: the awesome @DaveTrott
Standing out does not equal
expensive!
Sometimes the majority of work is already done for you.
Links: 104
Views: 450k
Sometimes its not about competing but doing the opposite!
The worst idea can really be the best idea!
250 linking root domains 8k social shares 7 people tried to buy one
Sometimes simple is where the heart is!
Leading to lots of great social interaction
Sometimes collaboration helps you reach the sky!
Sometimes technology does half the work!
Historic London
http://www.expedia.co.uk/vc/historicLondon
http://www.expedia.co.uk/vc/historicLondon
When your campaign is good enough to get TV coverage
How?
What makes success?
I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman & Technology
“35 women under 35” High Achievers List - Management Today
Search Personality of the Year - UK Search Awards
I started my own SEO agency at 31
On my own. No business partners.
I have grown the agency to become a successful
and profitable business.
In the last 12 months the agency has won 9 awards
IQ?
Upbringing?
Education?
Luck? Money?
I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of my
business
Oh and my IQ is totally average
100 people theory
HOW YOU THINK
Luke: “I can’t believe it” Yoda: “That is why you fail”
change the way you look at things the things you look at change
if you
Wayne Dyer
The Monkey Ladder Paradox
YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
