MY JOURNEY Of

CROWDFUNDINGto

Build a tool to Crowdfund BETTER

The Numbers

2.3% Backer Rate

Most popular pledge: $25

Average pledge: $75

IG: 80%, KS: 56%

Average campaign: IG: $3700, KS : $5000

Successful ones: 30% of the funding from friends and family, within few days

Perks: 9 Levels

Average duration: IG:47, KS: 29-41 days

Pre-launch 3 to 9 months, full time job

Up to 65% Spend on Collection

KS

IG

Others

Should/Could/How do I?.....

Better Strategy throughLessons learned from others

Lesson 1

THE PRE LAUNCH

NOT THE CAMPAIGN …10, 9, 8, 7 , 6.. and “Zero”..

Crowd Funding

Crowd

Connect Emotionally Engage repeatedly

→ Invest emotionally (Soft Invest)→ Hard $ Invest

LESSON 2

Tribe

Tribe

Strategy

Crowd Vs Tribe

• A Tribe is built on:– Transparency, – Integrity– Credibility,– Common Interests/Shared Goals

» Founder Vs Funder– Engagement- Creative Process.– Continuous Feedback- Action– Emotional Connection

• Tribe stays with you during pre campaign, during the campaign and post campaign.

• Tribe is built from backers, influencers and their social network • Online tools available

Building A Tribe

Find Crowd

Story & The

Telling Get

Involved

Involve

Finding My Tribe

InCrowd Vs OutCrowd aka Backers Vs Influencers

1. Alumni Associations2. Company Events 3. Non Profits4. Networking Associations (GPSEG, PSL….)5. CrowdFunders (Kickstarter, Indiegogo, GoFundMe… Crowdcube, Fundable,

and Seedrs ) http://www.crowdcrux.com/10-best-kickstarter-alternatives/6. Crowd Funding consultants7. Change.org8. Flattr.com9. LinkedIn Groups (CrowdFunding, CrowdSourcing). Connect10. http://www.cofounderslab.com/11. http://www.pitchfuse.com/12. http://www.nlcfa.org/13. http://www.nlcfa.org/official-sponsors.html14. Entrepreneurs. Schools (Temple, Drexel) fs15. Crowdfunding Bloggers/Media16. Other NCFRA (other crowdfunding association)

The TellingChannels,

Would you share it?

Why, How, What, Why of Quality SM Sharing http://goo.gl/aDbvDp

The Story

the story- 3 Cs.

Connect Emotionally

Convince Right brain

Compel Action

Theme“Helping to build a tribe by

fostering Trust, empathy and emotional connection, loyalty through

Integrity, transparency and collaboration resulting in emotional and financial investment”

Once upon a time..

Failure is an option

– My Tribe will carry me even if my campaign is a failure

– It is a learning process.– It is hard work, but fun

Funding Is Fun and Humane again

Human 2 Human

• Relationship• Trust• Word of mouth• Integrity• Credibility• Friends and Family

Contact

Gigi J Kizhakkechethipuzha

gigijk@gamillc.com

@gigijk

gigijk

in/gigijk

Resources

• Success Criteria Stats: http://goo.gl/QqUxTI• Effective SocialSharing: http://goo.gl/aDbvDpr• Prelaunch: Thunderclap, Pitchfuse,Prefundia, Linkedin Groups• Blog:

– CrowdCrux.com,– Simple trick to find bloggers: http://vimeo.com/77560606– http://launchopolis.com/campaigns/

• PR: CrowdfundingPr.com• Campaign Calculator : http://reubenpressman.com/kickstarter/• http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2088298