newsrooms of today the changing landscape of media prepared for: public health executive and...
TRANSCRIPT
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Newsrooms of todayThe changing landscape of mediaPrepared for: Public Health Executive and Administrative Assistant Conference
Feb. 6, 2015Novotel Toronto Centre, Toronto
Presenter: Carrie Beatty, communications specialistNiagara Region Public HealthMember of the Ontario Association of Communicators in Public Health
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Agenda• Welcome• Why media is important• Role of media in public health work• Understanding the news• The new media• Staying in the game• Questions
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Why media is important• It’s a direct conduit to our target audiences• Illustrates the public health sector and the
important work we do to keep communities healthy• Can advance public health practice and influence
policy/decision-makers• Increase the ability to accomplish mass
communications campaigns• Your Board of Health will care
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Understanding the news
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5
Journalists come for one of three types of angles
1. Reporting on breaking news / public health crisis
2. Exploring complex ideas for a larger feature about public health that may not be tied to a specific news event
3. Investigating an appearance of misconduct in the public health unit / system
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Role of spokespeople at health units
• They represent your organization • Conduit to communicate messages effectively• Supports public health’s efforts in being seen
as open and transparent • Speaks to role of MOH/AMOH being
recognized as experts in public health knowledge
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Urban versus rural
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News cycle and the new media
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The new media
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Tweet, post, like, pin, watch – did you catch it?
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500 million
80%
71%
Doubled
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Staying in the media game• Proactive media strategies• Engaging media differently• Availability of spokespeople• Greater presence of public health leaders
on these platforms• Telling our story differently
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QUESTIONS?
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Thank you to my communications colleagues:
Barbara Leavitt (Huron County)Lucia Zdeb (PHO)
Nicole Helsberg (PHO)