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-:GROUP MEMBERS:-

MITUL SHAH

MERY PATEL

RAMIZ FARUKI

SHREY GHOSAL

ACHAL DAVE

DARSHAN DHINGAN

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INTRODUCTION

Storehouse of information

Wide choice of all kinds of regional, national, international, daily,

monthly and weekly newspapers.

The Roman Acta Diurna, appearing around 59 B.C., is the

earliest newspaper

The printing press invented by Johann Gutenberg in 1447,

ushered in the era of the modern newspaper.

By the middle of the 19th century, newspapers were

becoming the primary means of disseminating and

receiving information. this period was known as The

Golden Age of Print media

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Indias first newspaper, Calcutta General Advertise, alsoknown as Hickys Bengal Gazette was established in January

1780

INTRODUCTION(CONTD)

In 1976, the registrar of newspapers for India had recorded

875 papers; in 1995, there were 4,453.

This growth was seen more because the entrepreneurs

detected a growing hunger for information among ever

widening sections ofIndias people rather than increasing

literacy or technology.

The language newspapers came into existence after

1977, when Indira Gandhis government went out of rule.

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Why divya bhaskar in gujarat ?

In their written communication, Bhaskar clearly

mentioned that:

Gujarat market has a huge market potential for

newspapers.It has a scope of readership growth.

Markets have monopolized and thus have a

vista of opportunity.

And, at last, Divya Bhaskar was launched in

Gujarat on June 23, 2003.

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Marketing Research Process

Define the problem and Research Objectives

Develop the Research Plan

Collect the information

Analyze the information

Present the findings

Make the decision

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Divya Bhaskar publishes various different

supplements in a week.

Monday - City Bhaskar

Tuesday - Woman Bhaskar

Wednesday - Kalash

Thursday - Dharmadarshan

Friday - navrang

Saturday - Bal BhaskarSunday - Rasrang

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Product Price Place Promotion

Product variety List price Channels Sales Promotion

Quality Discounts Coverage AdvertisingBrand Name Payment period Locations Public Relations

Direct Marketing

MARKETING MIXMARKETINGMIX

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Type:- Daily newspaper

Format:- Broadsheet

Owner:- Kasturi & Sons Ltd.

Publisher:- The Hindu GroupEditor-in-chief:- N.Ram

Founded:- September 20, 1878

Language:- English

Headquarters:- Chennai TamilnaduIndia circulation:- 1466304 daily

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KASTURI & SONS ALSO PUBLISHES

1)The Hindu; Business Line (. The Hindu Business Line),a

daily business newspaper

2)Frontline - India's most respected current affairs

magazine (fortnightly);

3)Sportstar, India's only weekly sports magazine.

4)Ergo, a controlled circulation free newspaper on

weekdays.

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ABOUT THE HINDU

The Hindu was published weekly when it was launched in1878 and started publishing daily in 1889.

The Hindu became in 1995 1st Indian Newspaper to offer

an online edition.

The Hindu is the 2nd

largest in Circulation with 1.46 milliondaily.

According to 2010 Indian Readership Survey (IRS) The

Hindu is the 3rd most widely read English newspaper in India

with readership of 21.59 lakh.Core market of The Hindu is South India specially

Tamilnadu.

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HISTORY

1st issue was 20th September 1878. introduced by 6 young menBritishers controlled English newspaper had been campaigning

against the appointment of the 1st indian T.Muthuswami Iyer to the

bench of the madras high court in 1878.

Initially the Hindu newspaper cost was 12 aanas.

Aiyer was an Editor n Veeraraghavachariar was a M.D.

3 Law student left but 1 of them (pantulu)continued to write for The

Hindu.

Initially printing 80 copies a week at the srindhi press in mint street,

black town, published on every wednesday evening as 8 page papersold for 25 paise.

The partnership between Veeraraghavachariar and Subramania

Aiyer was dissolved in October 1898. Aiyer quit the paper and

Veeraraghavachariar became the sole owner and appointed C.

Karunakara Menon as editor.

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ACHIEVEMENTS

The Hindu has many firsts in India to its credit,which include

the following

1940: First to introduce colour

1963: First to own fleet of aircraft for distribution1969: First to adopt facsimile system of page transmission

1980: First to use computer aided photo composing

1986: First to use satellite for facsimile transmission

1994: First to adopt wholly computerized integration oftext and graphics in page make-up and remote

imaging

1995: First newspaper to go on Internet

1999: Becomes

India national news paper

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Supplements and features

Mondays: Metro Plus, Business Review, Education Plus

Tuesday: Metro Plus, Young World, Book Review

Wednesdays: Metro Plus, Job Opportunities

Thursdays: Metro Plus, Science, Engineering, Technology &Agriculture, NXg

Friday: Friday Features, Cinema Plus

Saturday: Metro Plus Weekend, Property Plus

Sunday: Weekly Magazine, Downtown, Retail Plus, Classifieds,Open Page, Literary Review , every first Sunday

Daily features: This day that age, Religion, The Hindu Crossword,Sudoku

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INTRODUCTION

Owner: Bennett, Coleman & Co. Ltd

Founded :1838

Category: General Newspaper

Language: EnglishSize : 32.9cmWx 52.5cmH

Circulation:3551742

Format: Broadsheet

Rank: India's largest selling English

dailies

EDITIONSMumbai, Delhi, Chennai, Ahmedabad, Kolkata, Hyderabad,

Lucknow, Pune, Bangalore, Mangalore Surat,

Mysore, Kanpur, Nagpur and Goa.

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CONTENT

Youthfull Content:

The Times of India comes with several city-specific

supplements, such as Delhi Times, Calcutta Times,Bombay Times, Hyderabad Times, Indore Times,

Kanpur Times, Lucknow Times, , Nagpur Times,

Bangalore Times, Pune Times, Ahmedabad Times and

Chennai Times, The Times of South Mumbai, The

Times of Doon, Meerut Plus, Haridwar Plus , Bhopal

Plus

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Tabloids:

Mumbai Mirror

Kolkata Mirror

Bangalore Mirror

Ahmedabad Mirror

Pune Mirror

Editorial Content

Daily News, International News, Business pages, Local

and International Sports, Weekend Leisure Reading

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CONTENT(CONTD)

Times Wellness (Saturdays) Times Wellness focuses on solutions to health

issues and guidance to better living

EducationTimes (Mondays) Education Times caters to the ever-expanding

student community and learning experience, as a career guidance, counselor

and adviser.

Times Ascent(Wednesdays) Editorial of Times Ascent centers on human

resource development, and the impact and implications on business and

society.

ZIG WHEELS ZigWheels.com is an automotive website reviewing,

discussing, features and interviews on Indian vehicles.

Times Life (Sundays) Times Life is the supplement which is feature driven

What's Hot(Fridays) Focus on latest happenings/events. Special pages

created for channels and details of programmes

Rouge (Saturdays) Concentrates on women's interest areas.

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Primary Audience

It is read by a dynamic, young and affluent community in

the Indian subcontinent. Infact 74% of its readers

belong to the A1/A2 category, 62% are in the age group of

20-44 years and 61% are atleast graduates. Studentsform 28% of the total number of readers.

CSRCleanliness DrivesMunicipal Infrastructure

Environmental Awareness

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INTRODUCTION

Owner: Bennett, Coleman & Co. Ltd

Founded :1961Founder: P.S. Hariharan

Language: English

Circulation:620,000 Daily

Sister newspapers :The Times ofIndia

Format: Broadsheet/salmon-pink paper

Rank: India's largest and among the world's top 3 English

Business dailies

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What is ET?

India a Economical superpower

Current corporate financial affairs

Information about stockmarket

Merger & acquisition

Why ET?

Gets financial awerness about companyInvestment decision

Brand valuation

Financial results

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UMBRELLA BRANDING

SUPPLIMENTS

ET BRAND

EQUITYET

CORPORATE

DESIGNERET

TRAVELET ZIG

WHEELS

ET

REALITY

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Events

The Brand equity Quiz, is an advertising

and marketing quiz which attracts corporateentities all over the Indian subcontinent.

ET in the Classroom Quiz, is a business

quiz ofUG and PG students all over India.

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External links

ET website

ET Mobile siteET Hindi website

ET Gujarati website

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ANALYSISName Most Important Important Simple

1. Local News 55% 34% 11%

1. State News 48% 43% 9%

1. National News 44% 43% 13%

1. International News 32% 44% 24%

1. Political News 25% 44% 31%

1. Problematic News 26% 47% 27%

1. Sports News 35% 42% 23%

1. Business News- Share Bazaar 20% 39% 41%

1. Zodiac- Panchang 19% 41% 40%

1. Crossword, Puzzle, Quiz 1% 37% 46%

1. Article of Gujarati writers 24% 14% 36%

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The Times Of India

Hindustan Times

The Hindu

The Telegraph

Deccan Chronicle

The Economic TimesMidday

The New Indian Express

Mumbai Mirror

DNA

IRS 2009 (Round 1)

13.3

6.3

5.2

2.9

2.8

2.01.6

1.8

1.6

1.3

IRS 2008 (Round 2)13.3

6.3

5.4

2.8

2.8

1.91.6

1.6

1.6

1.5

TOP 10 English dailiesFigures in millions

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Significant findings:

85 % people want not more than 25% advertise on

the first page.

41% people considered business update and

career guidance related reading material as veryimportant while 40% consider it important.

60% of respondents gave preference to daily

horoscope in the newspaper.

As many as 70% people thought that their current

newspaper was just average in all respects.90.2% of the readers felt the need for unbiased

and ethical newspaper from Gujarat in Gujarati.

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