nid admissions brochure 2011-12
TRANSCRIPT
ADMISSIONS 2011.12
INFORMATION GUIDEwww.nid.edu/admissions
Issuing of Forms Start fromOCTOBER 11, 2010, MONDAY
IMPORTANT DATES:
National Entrance Exam for Design for GDPD JANUARY 9, 2011, SUNDAY
Design Aptitude Test for PGDPD JANUARY 8, 2011, SATURDAY
Last Date for Receiving Completed Forms at NIDNOVEMBER 12, 2010, FRIDAY
NATIONAL INSTITUTE OF DESIGNis internationally acclaimed as one of the finest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. It is an autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India and is recognised by the Department of Scientific and Industrial Research, Government of India as a Scientific and Industrial Research Organisation.
R & D CampusNational Institute of Design#12, HMT Link Road, Off Tumkur Road,Bengaluru 560 022Phone: (080) 2337 3006 / 2337 3276Fax: (080) 2337 3086
PG CampusNational Institute of DesignGH-0 Extension RoadNear Infocity, Gandhinagar 382 007Phone: (079) 2326 5602Fax: (079) 2324 4518
Main CampusNational Institute of DesignPaldi, Ahmedabad 380 007Phone: (079) 2662 3462Fax: (079) 2662 1167e-mail: [email protected]
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Transportation & Automobile DesignToy & Game DesignPhotography Design Apparel Design & MerchandisingLifestyle Accessory DesignNew Media DesignStrategic Design Management
Information & Interface DesignDesign For Digital ExperienceDesign For Retail Experience
Product DesignFurniture & Interior DesignCeramic & Glass DesignGraphic DesignAnimation Film DesignFilm & Video CommunicationTextile DesignExhibition Design
GRADUATE PROGRAMME
POST-GRADUATE PROGRAMME
ADMISSION PROCEDURE
MAIN CAMPUS, AHMEDABAD
PG CAMPUS, GANDHINAGAR
R & D CAMPUS, BENGALURU
CONTENT
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In the knowledge economy of the 21st century, NID is focusing on:
Advancing educational and research excellence through SEED (System for Educational Excellence in Design) in a learner centric ‘NID way’.
Strengthening ‘mind to market’ infrastructure so that students’ ideas can reach the market place.
Developing depth and penetration of design by introducing sector specific PG programmes addressing the needs for designers in key sectors of economy and growth industries.
Encouraging design research in a trans-disciplinary context for creating IPR resulting in breakthrough design innovations.
Recognising the ‘breaking of boundaries’ between products, services and experiences and creating innovative approaches to design education.
NID’s vision is to emerge as a global leader in Design Education and Research and become a torchbearer for strategic design in the industry, commerce and development sectors. NID’s Integrated Design Services and Outreach programmes offer the students opportunity to practice design during their studies.
NATIONAL INSTITUTEOF DESIGN
PROFESSIONAL EDUCATION PROGRAMMES
NID offers professional education programmes at Undergraduate and Post Graduate level with five faculty streams and 17 diverse design domains. NID has established exchange programmes and ongoing pedagogic relationships with 35 overseas institutions. NID has also been playing a significant role in promoting design.
Entered the 6th decade of design excellence, NID has been active as an autonomous institute under the aegis of the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India; in education, applied research, service and advanced training in Industrial, Communication, Textile, and I.T. Integrated (Experiential) Design. NID offers a wide spectrum of design domains while encouraging transdisciplinary design projects. NID is a unique institution with many problem-solving capabilities, depths of intellect and a time-tested, creative educational culture in promoting design competencies and setting standards of design education. The rigorous development of the designer’s skills and knowledge through a process of ‘hands on minds on’ is what makes the difference.
The Professional Education at NID has both UG & PG Programmes — Graduate Diploma Programme in Design (GDPD) of four years duration for students after 10+2, or equivalent like AISSCE/ IB/ ICSE, and the Post-Graduate Diploma Programme in Design (PGDPD) of 2 to 2 ½ years duration for graduates; particularly from architecture, technology, engineering, fine and applied arts, information technology, computer science, etc.
The scores for the Admission Test 2011-12 will be shared with the
following institutions: D. J. Academy of Design, Coimbatore; IILM
School of Design, Gurgaon and WLC College, India, New Delhi.
The overall structure of NID’s programme is a combination of theory, skills, design projects, and field experiences supported by cutting edge design studios, skill &
innovation labs and the Knowledge Management Centre. Sponsored design projects are brought into the classroom to provide professional experience. Interdisciplinary design studies in Science and Liberal Arts widen the students’ horizons and increase general awareness of contemporary issues.
A unique feature of NID’s design education programme is the openness of its educational culture and environment, where students from different faculties and design domains interact with each other in a seamless manner. The benefit of learning in such a trans-disciplinary context is immeasurable.
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GRADUATE DIPLOMA PROGRAMME IN DESIGN (GDPD)
GDPD commences with a two semester rigorous Foundation Programme. This programme is geared to assist in developing attitudes, sensorial skills and aesthetic sensitivity necessary for further specialisation in specific areas of design.The purpose is to create awareness of the environment and to arouse the students’ creative faculties.
The primary concern of the Foundation Programme is to introduce the students to the fundamentals of design, to initiate them to design as a creative problem solving process, and to develop a highly evolved ‘design’ attitude and understanding of the relationship with culture and human senses, emotions and feelings. In the Foundation Programme, basic design courses are augmented by related studies of Science and Liberal Arts, to help and develop an understanding of the Indian milieu, user needs, applications, processing of design and synthesis.
The Foundation Programme is geared to inculcate the development of values, attitudes, materials and sensorial skills necessary for any design specialisation. It aspires to create an awareness of the changing environment by constantly relating the students’ learning to real life situations. The programme provides the necessary direction, stimuli, facilities and experience to foster creativity and thereby help each individual to discover their own identity, ability and potential. The Foundation Programme is the basis on which the remaining design curriculum is built. It also makes students appreciate the multidisciplinary nature of design.Admission is open to students who have passed or who will appear for qualifying examinations under the Higher Secondary (10+2), or equivalents like AISSCE/ IB/ ICSE etc. Candidates passing the Institute’s admission tests/interviews will be admitted, subject to passing their qualifying examinations before they join the Institute. Competence in technical and related subjects will normally be considered an advantage. The medium of instruction for UG programme at NID is English. Upper age limit for candidates is 20 years (relaxable by 3 years for reserved categories) as on June 1, 2011.
MAIN CAMPUS, AHMEDABAD
This 4-year intensive professional UG programme is offered in the following areas:INDUSTRIAL DESIGNProduct DesignFurniture & Interior DesignCeramic & Glass Design
COMMUNICATION DESIGNGraphic DesignAnimation Film DesignFilm & Video CommunicationExhibition (Spatial) Design
TEXTILE, APPAREL AND LIFESTYLE DESIGNTextile Design
FOUNDATION PROGRAMME
PROJECTED NUMBER OF SEATS IN GDPD: 100(Includes reserved categories)
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POST-GRADUATE DIPLOMA PROGRAMME IN DESIGN(PGDPD)
Eligibility criteria for PGDPD Candidates having a Bachelor’s degree or equivalent including those who will be appear-ing for the qualifying examinations during the academic year (2010-11) in the areas men-tioned against each discipline are eligible to apply. Those applying for two programmes should send separate application form for each programme. One cannot apply for more than two PG Programmes. The medium of instruction for PG Programme at NID is English. Upper age limit for candidates is 30 years (relaxable by 3 years for reserved categories) as on June 1, 2011.
Post-Graduate Diploma Programme in Design is 2 to 2½ year programme offered in the following specific areas of sectoral specialisation in 17 design programmes under the five faculties.
PROGRAMMES OFFERED AT R&D CAMPUS, BENGALURU
Design for Retail Experience (2 years)Design graduates or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Information & Interface Design (2 years)B.E/ B.Tech/ B.Des/ B.Arch/ BFA/ Applied Arts/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Design for Digital Experience (2 years)B.E/ B.Tech/ B.Arch/ B.Des/ BFA/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
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PROJECTED NUMBER OF SEATS IN PGDPD: 245(Includes reserved categories)
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PROGRAMMES OFFERED AT MAIN CAMPUS, AHMEDABAD
Product Design (2½ years) B.E/ B.Tech / B.Des (Industrial Design)/ B.Int.Des / B.Arch/ or equivalent (under 10+2+4 pattern).
Furniture & Interior Design (2½ years) B.E/ B.Tech / B.Des (Industrial Design)/ B.Int.Des / B.Arch/ or equivalent (under 10+2+4 pattern).
Ceramic & Glass Design (2½ years) B.Des/ BFA/ B.Arch/ B.Int.Des/ B.E/ B.Tech/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Graphic Design (2½ years) BFA/ B.Arch/ B.Des (Communication Design)/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Animation Film Design (2½ years) BFA/ B.Arch/ B.Des (Communication Design)/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Film & Video Communication (2½ years)BFA/ B.Arch/ B.Des (Communication Design)/ or equivalent (under 10+2+4 pattern) or graduates in visual communication, in any discipline with one year relevant professional experience.
Textile Design (2½ years) B.Des/ BFA/ B. Arch/ or equivalent (under 10+2+4 pattern) or Graduates in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Interior Design, Textile or Handloom Technology, graduates in any discipline with one year relevant professional experience.
PROGRAMMES OFFERED AT PG CAMPUS, GANDHINAGAR
New Media Design (2 years)B.E/ B.Tech / B.Des /B.Arch/ BFA/ Applied Arts / Painting/ Sculpting/ Music/ Computer Science/ I.T./ Electronics/ Visual Communication/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Strategic Design Management (2 years)Graduates in design/Engineering (under 10+2+4 pattern) or graduates in any discipline with an aptitude in design and management with one year experience in design, engineering, management or other relevant areas.
Apparel Design & Merchandising (2½ years)B.Des/ BFA/ B. Arch/ or equivalent (under 10+2+4 pattern) or Graduates in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Interior Design, Textile or Handloom Technology, graduates in any discipline with one year relevant professional experience.
Photography Design (2 years)BFA/B.Arch/ B.Des (Communication Design) / or Equivalent (under 10+2+4 pattern) or Graduates in any discipline with one year relevant professional experience.
Lifestyle Accessory Design (2½ years)B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Toy & Game Design (2½ years)B.E/ B.Tech / B.Des /B.Arch/ BFA/ Applied Arts/ computer science/ electronics or equivalent (under 10+2+4 pattern)/ or graduates in any discipline with one year relevant professional experence.
Transportation & Automobile Design (2½ years) B.E/ B.Tech / B.Des (Industrial Design)/ B.Int.Des / B.Arch/ or equivalent (under 10+2+4 pattern).
COURSEINFORMATION
MAIN CAMPUS, AhMEDAbAD
Exhibition DesignOffered only for GDPD students
Textile Design (2½ years) B.Des/ BFA/ B. Arch/ or equivalent (under 10+2+4 pattern) or Graduates in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Interior Design, Textile or Handloom Technology, graduates in any discipline with one year relevant professional experience.
Graphic Design (2½ years) BFA/ B.Arch/ B.Des (Communication Design)/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional
experience.Animation Film Design (2½ years) BFA/ B.Arch/ B.Des (Communication Design)/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional
experience.
Film & Video Communication (2½ years)BFA/ B.Arch/ B.Des (Communication Design)/ or equivalent (under 10+2+4 pattern) or graduates in visual communication, in any discipline with one year relevant professional experience.
Product Design (2½ years) B.E/ B.Tech / B.Des (Industrial Design)/ B.Int.Des/ B.Arch/ or equivalent (under 10+2+4 pattern).Furniture & Interior Design (2½ years) B.E/ B.Tech / B.Des (Industrial Design)/ B.Int.Des/ B.Arch/ or equivalent (under 10+2+4 pattern).Ceramic & Glass Design (2½ years) B.Des/ BFA/ B.Arch/ B.Int.Des/ B.E/ B.Tech/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional
experience.[under the faculty of industrial design]
[under the faculty of textile, apparel and lifestyle design]
[under the faculty of communication design]
[under the faculty of communication design]
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Product DesignProduct Design is concerned primarily with the relationship between products and systems and those who use them. The Product Design programme at NID inculcates a user-centred approach and processes. Responsibility and concern towards the social, physical and ecological environment is emphasized in the process of developing innovative ideas.
The Product Design programme commences with inputs in elements of three-dimensional form, ergonomics (human factors) and an introduction to the forming of various kinds of materials. Along with this, students also acquire workshop, technical drawing and presentation abilities. Emphasis is placed on learning through participation and teamwork. Design projects start in the very first semester and continue throughout the programme, forming the core of a product designer’s education. These projects gradually increase in their level of complexity
and cover a variety of situations that product designers are likely to encounter in their professional careers. Projects are supported by theoretical inputs in structures and strength of materials, technical studies, production processes, as well as ergonomics.
In addition to courses in design, technology and ergonomics, specific courses develop general awareness of areas relevant to product design. These are History of Design, Information Theory, Computer-Aided Design, Design Management and Marketing, Value Engineering and Systems Thinking. An important component of the programme is the exposure to various levels of the manufacturing industry through field visits and projects.
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The Furniture and Interior Design programme provides an integrated approach to furniture as a part of living, work-spaces, habitat, challenges and defines the boundaries of such objects in systems context.
The programme focuses on the development of students’ creative faculties by encouraging experimentation with new materials and processes with due concern for material conservation. The programme ensures that students are able to perform at all levels of production, from industries engaged in batch production of furniture in various materials, mass production industries, to the small scale and craft sectors. Lectures, workshop practice and field studies, along with other design disciplines introduce students to various materials
Furniture & Interior Designand their properties, as well as their engineering and production principles. From an early stage in the programme, a variety of design projects encourage the development of individual potential through an experimental approach. Practical experience of working with materials like wood, metal and plastics is encouraged. Emphasis is placed on the detailing of furniture elements, keeping in mind man-object relationships and on the process of formal integration at the furniture construction level. Exposure to both craft and mass production techniques is given through field study and industry visits. Building prototypes wherever possible validates design solutions. The context and inter-relationship of the furniture and furniture systems in living, commercial, public spaces and lifestyles are constantly explored.
Ceramic & Glass DesignCeramic and Glass Design programme at NID takes inspiration from both art and craft traditions and it equally recognizes and lay emphasis on the production potential of these materials.
The curriculum at NID offers a set of courses to introduce the technological and skill aspects of the materials while wide range of courses such as elements of forms, colour and composition, ergonomics etc. are offered to sensitize students towards the other essentials of design.Moreover, design projects spread over the semesters bring in a critical understanding towards user perception, socio-cultural context and market reality for the future designers. Extensive exposure provided towards craft sector as well as ceramic and glass industries bring in awareness towards wider range of production techniques. Students get hands on experience to a variety of forming techniques in both the materials. They get
to experience hand molding techniques in clay such as coiling, pinching, throwing etc., while mold-ing and casting as production methods. Students also explore their creative expressions through kiln formed glass such as slumping, fusing and pate de verre and practice glass blowing as part of hot glass in the curriculum. Besides existing linkages with large scale industries, discipline has established important alliance with the clusters of small scale industries located in several parts of the country such as Firozabad, Khurja, Jaipur, Morbi etc. The association and exposure towards these clusters provide a platform to the graduate to utilize the cluster’s production capacity for their own creative expression and entrepreneurial venture for the national as well as export market. Ceramic and glass offers tremendous expressive qualities in the domain of art and creativity as well as functional possibilities in the domain of craft, architectural spaces and lifestyle product category. Graduates find careers in the area of tableware, tile, sanitary ware, glass ware industries and lifestyle brands. There are ample opportunities to work in the craft and NGO sectors or start up own studios with independent batch production. Overall, the in-depth understanding of technology, production techniques and material skills & expression, enables the graduates to take up challenges and make appropriate use of these materials, in applications other than the conventional ones.
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A graphic design student, in addition to a thorough grounding in design abilities and theoretical issues, undertakes the study of the cultural and historical context in which designers need to function, as well as the social and ethical factors that influence design decisions. The ultimate aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as a professional.
The last decade or so has witnessed a near total transformation in the way a graphic designer works. The expansion and application of the electronic media has made graphic reproduction technologies more accessible to the designer. Paradoxically, traditional skills have become more necessary than before. Quality and creative solutions contextual to the user’s needs are still a basic human input. The fundamental importance of creating a visual vocabulary through drawing, the development of aesthetic judgment, values of form, proportion, image and word have become an integral part of learning graphic design at NID.
During their period of study, students in graphic design are encouraged to work on a variety of projects, majoring in the selected sub-domain of graphic design. The areas covered include
Graphic Design
typography & type design, publication design, image making, illustration, photography, packaging, print design, corporate identity, branding and information & communication systems like signage or way finding.
Students, on successful completion of the programme would have acquired the competencies to find placements with leading graphic design agencies working in the area of branding, publication houses, and communication design firms. They could also start their own design studios.
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The objective of this programme is to enable students to find solutions to complex problems in various fields of communication design using animation film making as a creative medium.
With rich and multiple inputs from various inter-departmental faculty and faculty from abroad, students develop basic skills and are introduced to knowledge areas pertaining to films in particular, as well as communication in its social and cultural contexts. In the later semesters, students are exposed to a workshop mode of learning where they experiment with various mediums: from traditional hand drawn 2D, clay, sand, oil on glass, stop motion, pixilation to CGI/digital platform. In addition, students of animation go through an experiential learning of cross-disciplinary campus life. During their final semester, they can choose
Animation Film Designthe medium of their choice with more emphasis on storytelling with original context and idea.
With the initial inputs and dynamic curriculum, students’ projects eventually result in a unique and original product, which also brings various international and national awards, accolades and recognition from time to time. Graduates of this programme find rewarding careers as animators, character designers, story-board artists as well as creative directors, producers, consultants and designers in broadcast television channels such as Channel [V], MTV, Nickelodeon, Cartoon Network, in multimedia agencies like Tata Interactive, Infosys and production houses like Famous House of Animation, Vaibhav Studio, Miditech and also as faculty at various design schools in India, including their alma mater (NID), and abroad.
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The primary aim of the Film and Video Communication programme is to train versatile design-informed communicators, fluent in the conception and production of short films, on a range of educational, cultural, social, entertainment and marketing communication needs.
Students are first introduced to the basics of communication design and aspects of social theory and the language, grammar and technology of film and video. Thereafter, additional theoretical inputs continue to supplement the development of holistic conceptual abilities, simultaneous to the building of proficiency in the practical aspects of filmmaking.
Film & Video CommunicationThe strength and versatility of the Film and Video Education programme has been proved by the worldwide recognition given to its students’ films. These films have been showcased in prestigious competitive film festivals across the globe, besides winning accolades within India.
Graduates of programme have gone on to rewarding careers within the broad spectrum of the moving image industry. These include feature films, television channels, production houses, advertising agencies, interactive media ventures and government and voluntary bodies having a communication agenda.
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NID’s Textile Design Programme lays emphasis on woven and printed textiles as well as non-woven techniques like resist dyed, block-printed and knitted, besides surface ornamentation using traditional and mass production methods.
The emphasis of the course is on building a variety of skills, in combination with theoretical knowledge and practical application. The programme commences with the learning of fundamentals of textile design. These include elementary ergonomics, textile fibres, colour, composition and basic textile design for weaving and printing. It also covers dyeing techniques, printing methods, sewing techniques, construction of fabrics and surface design. Through increasingly complex design projects,
complemented by related inputs in the social sciences and technology, students are encouraged to apply their abilities to resolve specific design problems. The programme helps one understand all the intricacies of production, in order to find innovative solutions. It provides major field-level exposure to all levels of industrial and craft production. Besides instilling design sensibility, all the courses lay emphasis on technology and market-related inputs. Design projects in textiles cover woven and printed apparel fabrics, textiles for interiors, collections of prints, craft documentation, computer aided textile design, jacquard fabrics etc. Design solutions are translated into samples or prototypes through workshops in dyeing, printing and weaving.
Textile Design
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The Exhibition Design Programme aims to develop confidence in its graduates to interpret, contextualize, manifest, express and communicate through creative handling of space and ambiences. This is done through multi-sensory and multimedia installations that create interactive and experiential environments.
The students are provided with a rigorous training in conceptualization and communication of design
Exhibition Designconcepts. They develop critical abilities while engaging with communication theories; visual language and communication; spatial perception and design. They learn skills related to technology through the study of materials, processes, finishes and structures and relevant computer softwares. An understanding of the history of design, design management, science and liberal arts also forms an essential part of their overall learning.
PG CAMPUS, GANDhINAGAR
[under the faculty of industrial design]
[under the faculty of IT integrated (experiential design)]
[under the faculty of textile, apparel and lifestyle design]
[under the faculty of interdisciplinary design]
Photography Design (2 years)BFA/B.Arch/ B.Des (Communication Design) / or Equivalent (under 10+2+4 pattern) or Graduates in any discipline with one year relevant professional experience.
Apparel Design & Merchandising (2½ years)B.Des/ BFA/ B. Arch/ or equivalent (under 10+2+4 pattern) or Graduates in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Interior Design, Textile or Handloom Technology, graduates in any discipline with one year relevant professional experience.
Lifestyle Accessory Design (2½ years)B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA / or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
New Media Design (2 years)B.E/ B.Tech / B.Des /B.Arch/ BFA/ Applied Arts / Painting/ Sculpting/ Music/ Computer Science/ I.T./ Electronics/ Visual Communication/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Strategic Design Management (2 years)Graduates in design/Engineering (under 10+2+4 pattern) or graduates in any discipline with an aptitude in design and management with one year experience in design, engineering, management or other relevant areas.
Toy & Game Design (2½ years)B.E/ B.Tech / B.Des /B.Arch/ BFA/ Applied Arts/ computer science/ electronics or equivalent (under 10+2+4 pattern)/ or graduates in any discipline with one year relevant professional experence.
Transportation & Automobile Design (2½ years) B.E/ B.Tech / B.Des (Industrial Design)/ B.Int.Des / B.Arch/ or equivalent (under 10+2+4 pattern).
[under the faculty of communication design]
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OverviewTransportation has evolved as a basic need for humanity. Other than the basic mobility need, transportation has also shaped up as an indicator of a nation’s economic presence. It is this belief that NID perceives and reflects in its Transportation & Automobile Design programme. The programme pays special attention to the Indian context, especially to the users’ needs in terms of comfort, safety, information and even the considerations of cultural sensitivities and preferences.
MethodologyThe course is structured around a learning curve that starts off with inculcating aesthetics, form sensitivity, analytical abilities and giving a broad understanding of concepts and concerns in Transportation & Automobile Design. Over the
Transportation & Automobile Design
two-year period, students tackle varying levels of complexity through design projects ranging from non-motorized transport, display/controls, vehicle design, system design to understand the design process in various contexts.
PartnershipsIn addition to the coursework, Transportation & Automobile Design at NID has various MoUs with design studios abroad as well as in India. Also, there is a regular interaction and guest lectures with design practitioners from automobile industry in India for specific inputs during classroom projects, feedback and portfolio reviews.
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The primary objective of the discipline is to help develop a holistic understanding of play and arrive at a spectrum of creative and innovative designs for multiple scenarios. The programme draws its strength from its transdisciplinary nature, integrating knowledge from various disciplines and in its diverse profile of students.
The learning modules give equal importance to conceptual thinking as well as practical exhibition/ understanding. The curriculum is progressive in nature with courses involving basic design fundamentals, material and media studies, cultural studies, creative thinking, user psychology etc. and progressing into methodologies for understanding complex system level problems and scenario visualisations. Modules such as elements of play, game theory, character design, user research and testing methods with special
Toy & Game Designemphasis on children and young adults provide specialized inputs. The project based pedagogy involving live projects gives ample opportunities to students to engage in either individual or group based learning as per the project requirements. The students are encouraged to explore and work on projects based on their interest and aptitude keeping in mind current/ futuristic context. An active student exchange programme with Dept. of Play and Learn, Burg Giebichenstein school of art and design,Halle, Germany as well as collaborative classroom projects with industries provides a rich exposure to students. The emphasis on originality and uniqueness of ideas as well as practical know-how provides students to begin their career in a spectrum of industries including broad areas of : educational sector, digital game sector, toy indus-try sector and craft heritage sector. Entrepreneur-ship opportunities in this sector has also led alumni to set up their own design and production units.
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Photography DesignThe PG Diploma in Photography Design at National Institute of Design offers students, the opportunities to work in the context of leading edge practice in their subject and to develop their skills to an advanced level appropriate for careers in the industries.
It aims to support the advanced study and practice of a wide range of photographic practices. It offers a unique opportunity to develop body of work that engages with the photographic image within the context of a critical understanding of contemporary photography and visual culture.
It engages in the creative process and comprehends the physical and intellectual demands of the visual artist. The development of new conceptual strategies and an understanding of the broader debates surrounding photography practice are all a very important part of the course. Practice units begin by encouraging students to work experimentally, questioning their own methods as well as those of other contemporary practitioners. The practice is underpinned by history and theories that supports in the consideration of the context; audience and professional relevance of their practice in an independent or commercial environment.
Students are expected to develop strong and original practice based projects and an ability to evaluate this work critically. Postgraduates of this programme can seek work ranging from a highly specialised, technical variety of the field that requires creativity and visual literacy such as press/news photography, documentary photography, advertising photography, fashion photography, fine art photography etc. The course runs over four semesters (2 years) full-time, starting every June of the year. Selected two students will have the opportunity to opt for student exchange programme with UCA, Farnham, United Kingdom.
The Apparel Design and Merchandising Programme is concerned with all those aspects of design, technology and merchandising required to create, produce and market clothing and fashions. It aims to develop a professional and creative attitude to the ever-changing needs of the apparel and fashion industry. The course enables students to question basic assumptions, challenge conventional wisdom and existing ways of doing things, and meaningfully explore possible alternatives. It is designed to prepare the student to be visually sophisticated. The programme lays emphasis on ready-to-wear, work and protective wear and costume design. The strength of the course is its close interaction with the textile discipline, which enables students to develop sensitivity to the very nature of cloth.
Students study design, production and management, as well as textile technology. Practice is supported by historical and theoretical studies. The programme is structured to take students through all aspects of apparel design like patternmaking, draping, sewing, construction of fabrics, knitting, knitwear design, marketing, merchandising and garment manufacturing technology. Students undertake fashion projects from the initial design stage to the finished garment. They are also given exposure to designing accessories such as jewellery, bags, footwear, belts and headgear. Graduates of this programme can seek work in the four broad areas of clothing: ready-to-wear, high fashion, costume design and functional wear. Several graduates are working as entrepreneurs, having set up their own design and production units.
Apparel Design & Merchandising
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The Lifestyle Accessory Design (LAD) post-graduate programme educates and trains professional designers to visualise and create lifestyle accessories and systems using different materials, processes and technologies. The designers from this programme aspire to drive the market and make ‘Designed in India’ a premier global brand. The programme focuses on a wide spectrum of accessory products to suit the needs of contemporary patterns of living and lifestyles. It relates to people’s living habits and the products they interact with which form an important basis of their day to day lives. It delves into perception and trend studies of diverse dynamics influencing the lifestyles of consumers from various strata of society. It offers a strong multidisciplinary edge wherein
the students get opportunity to work with a wide spectrum of product categories - jewellery, bags, luggage, footwear, lighting, furnishings, furniture, space accessories and automobile interiors. The programme curriculum encourages students to develop alternative approaches to designing products by building innovative, out-of-the-box thinking skills while ensuring that the design solutions successfully accomplish their commercial expectations. Design projects, which are actively plugged into the curriculum, provide a vital learning experience whereby the students exhibit their capability to converge and synthesize their creativity, skills and knowledgebase to come up with tangible outputs. A plethora of rewarding career opportunities are available to LAD graduates across diverse industry segments where a growing number of alumni are meaningfully contributing.
Lifestyle Accessory Design
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The New Media Design programme at NID attempts to critically examine the relationship between technology and culture. Media, ‘old’ and ‘new’, such as print, radio, television, cinema, Internet, virtual reality, video games and mobile telephony, to mention a few, have a profound impact on our culture.
Understanding these various media and the impact they (may) create is crucial to understand how our societies are shaped. This aspect is an essential component of New Media Studies.Students on the New Media programme spend the first semester on design fundamentals as part of a common foundation programme. Design projects are a core component of the programme. Through a diverse set of projects, students gain the opportunity to:a) Learn various skills (tools, techniques and
methods) of making physical or virtual objects/processes, using hand tools or digital tools.
b) Explore various medium’s such as moving
images (film/video/animation), physical computing, and sound for example, from a New Media perspective.
c) Learn about New Media theory through lectures, seminars, public events and self-directed research, and apply theoretical frameworks to their design projects.
d) Explore and understand notions of interactivity and interaction design.
e) Enrich the ability to perceive and judge quality of aesthetic experiences in design solutions.
f) Develop and refine their ideas and methods of working and thinking.
The programme is trans-disciplinary in nature, applying and integrating knowledge from various disciplines. In this sense, it is a unique combination of design, art, science and technology. The programme seeks students from diverse backgrounds ranging from design, arts, engineering and humanities. A willingness and motivation to learn various digital skills such as electronics and software programming is required.
New Media Design
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Strategic Design ManagementBusiness managers and leaders now recognize the importance of design and design thinking in formulating business strategies and implementation of integrated management decisions. As a result understanding the deployment and management of design processes and practices is now a major focus of capability development for the corporate sector. Particularly, the consumer-driven businesses perceive the role of design thinking as significant in developing and delivering innovative products and processes. Strategic design management is concerned with integrative and collaborative business management requiring a new breed of managers who are skilled at working with a wide range of multi-disciplinary inputs and diverse team members in order to achieve holistic and sustainable business solutions. The educational programme in Strategic Design Management (SDM) is conducted within a design thinking framework. The programme is project-oriented, human-centred, and interactive in approach. It finally culminates in an industry-based project with a view to connect students with the business world, and develop their skills and confidence in working with the real-life situations. The SDM students can specialize in specific areas such as user research, branding, retail design and management, new product development,
environmental design, and social development. They can also perform applied research in design management with a view to develop new tools, methods and processes.
The students and graduates from the discipline get to work on exciting assignments covering a large number of issues and domains. A great amount of interest is now growing among the business stakeholders, social organizations, educational institutions and design and management consultancy organizations.
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R&D CAMPUS, bENGALURU
Design for Retail Experience (2 years)Design graduates or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.
Information & Interface Design (2 years)B.E/ B.Tech/ B.Des/ B.Arch/ BFA/ Applied Arts/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.Design for Digital Experience (2 years)B.E/ B.Tech/ B.Arch/ B.Des/ BFA/ or equivalent (under 10+2+4 pattern) or graduates in any discipline with one year relevant professional experience.[under the faculty of IT integrated (experiential design)]
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[under the faculty of interdisciplinary design]
The programme aims to explore the Technical, Cognitive and Aesthetic basis of human interaction with technology.
At it is most holistic; it addresses the quality of life in the information-rich environment of the future. A typical IID student would be someone with a passion for people and technology, who wants to shape how information is accessed and used, and is inherently curious about the future.
Information & Interface DesignAs a result of the course, he/she would be able to engage with interactive media from functional, aesthetic, commercial and critical points of view; and contribute to multi-disciplinary teams that typically construct software systems.
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We use a number of digital products and appli-cations in our daily life at home, school, office, for information, communication, education, entertainment, banking, healthcare etc. Design for Digital Experience focuses on experiential component to enhance the quality of life in the digitally enabled society also keeping in view the rural/ urban spaces & requirements.
The context for digital products and experiences could be seen to encompass areas such as Software products; Digital learning environments; Handheld gadgets and devices; Entertainment based applications and other virtual environments for supporting user interactions within the digital world.The various course modules for this programme can be broadly categorized into those that focus on design processes for the development of concepts, prototyping and evaluation with the
user in mind. Another set of courses look in the area of enriching content from aspects such as narrative styles, use of appropriate media, interactivity with focus on developing aesthetic sensibilities and creative communication strategies. A course titled ‘Digital Design and Society’ emphasizes on research to create a knowledgebase with regards to usage of Digital products in Indian society and inform in context of future design directions keeping in mind Indian socio-cultural aspects. The programme takes students with diverse professional backgrounds such as fine and applied arts, film- making, engineering or technical, design, mass commu-nication and architecture. Students should have willingness to develop their programming skills.
Design for Digital Experience
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This PG programme has an integrated approach to designing products, systems and spaces to accommodate multi sensory experiences in the re-tail and visual merchandising fields in the context of enhanced user experience. The programme offers a challenge to redefine boundaries, understand consumer lifestyles and aspirations in order to visualize and create new concepts for an outstanding shopping experience.Projects in this programme would cover retail store designs for small and big organized retail sectors alike (branding, brand promotion, lighting, exhibition design etc.). A profound understanding
Design for Retail Experienceof materials, hardware and technology, documentation and field research through live interactions with industry, and understanding retail as a part of system design, are also areas of focus. Visual Merchandizing, System Design, Visualiza-tion of Space, Elements of Form and Colour, and Photography are other areas covered.
Why Design for Retail Experience? Retail Design as a profession is gaining a good degree of recognition from the Retail industry and has established itself within the country. With the major changes in the Indian Economy this has become an area of expertise to the large variety of retail industries. Market competition is intense and a great degree of flexibility is demanded to sustain the day to day changes in the market.
Learning Process The process of learning includes interaction with the industries in various ways. Seminars and workshops conducted with people from the industry act as a great exposure for students to explore and learn recent techniques, materials and trends in the market. They are further introduced to professional designers from the industry and hence are able to comprehend and understand the position design has in today’s market through live class room activities. Industrial field visits, and training as well as sponsored research based projects are yet more instances of the learning process at NID.
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hOW TO APPLY
ADMISSION PROCEDURE
All candidates fulfilling the requirements of minimum
qualification and within the prescribed age limit will be called
for the Entrance Test (PGDPD or GDPD) to be conducted at 11
centres — Ahmedabad, Bengaluru, Bhopal, Chennai, Delhi,
Guwahati, Hyderabad, Kolkata, Lucknow, Mumbai and
Nagpur. (NID reserves its right to cancel any of these centres).
Hall Ticket/ Call Letter will be posted by December 15, 2010.
Those who do not receive the call letters by December 20, 2010 may
get in touch with NID’s Admissions Cell at [email protected].
Admission is on the basis of NID’s method of selection, which
extends beyond the students previous academic qualifications.
The NID Admission Committee systematically seeks evidence
of the perception, attitude, aptitude, achievement and motiva-
tion essential for a challenging and satisfying design career. The
objective of the tests and the interviews is to ascertain the above
qualities. The tests at the various centres will consist of design
aptitude tests. Based on scores obtained from these tests,
shortlisting of candidates to be called for second phase will be
done. The second phase of the admission procedure will consist
of studio tests followed by personal interviews at Ahmedabad,
Bengaluru and Gandhinagar.
Tentative Dates of the Studio tests/ interviews
GDPD is scheduled from April 20 – 25, 2011
PGDPD is scheduled from April 20 – May 6, 2011
Call letters for this phase of the interview will be posted by
March 25, 2011. This information will also be available on NID’s
website www.nid.edu. All those candidates called for the second
phase are required to attend the studio tests and interview, which
completes the process of selection. The Admission Committee
decides the procedures, grades and weightage every year.
The norms for the selection are the sole prerogative of the
Admission Committee and the decision of the Admission
Committee and the Management in any of the matters
concerning the admission process and selection will be final. Any
direct or indirect attempt to influence the admission committee
or its members, academic office bearers or management will lead
to the automatic disqualification of the candidate(s).
BANK OF INDIA BRANCHES:Ahmedabad Bhadra, Paldi; Bengaluru Kempegowda Road; Bhopal Marwari Road, Jumerati;
Bhubaneshwar Janapath; Chandigarh Sector 17; Chennai Errabalu Chetty Street; Coimbatore Oppankara Street; Dehradun Rajpura
Road; Delhi Janpath, HauzKhas; Durgapur Nachan Road; Guwahati Kamarpatty; Hyderabad Nampally Station Road; Indore
Santa Bazar; Jaipur Mirza Ismail Road; Jamshedpur Bistepur; Kanpur Mahatma Gandhi Road; Kochi Shanmugham Road; Kolkata
NetajiSubhash Road, Manicktolla; Kozikode Silk Street; Lucknow Nawal Kishore Road; Mumbai Nariman Point, Dadar-Portuguese
Church; Nagpur Kingsway; Panaji Rua De Ormuz; Patna Fraser Road; Pondicherry J Nehru Street; Pune Dr Coyaji Road; Ranchi Albert
Ekkachowk; Rohtak Hissar Road; Rourkela Sector 19; Shillong Police Bazar; Simla The Mall; Srinagar Maulana Azad Road; Surat
Kanpith, Lal Gate; Thiruvananthapuram University; Udaipur NyayMarg; Vadodara Raopura; Vishakhapatnam Valtair Main Road.
To get your Application form:
For General Category: Forms can be downloaded from NID’s
website www.nid.edu/downloads and sent along with a DD of
Rs 1500/- drawn on any nationalized bank in favour of ‘National
Institute of Design’ payable at Ahmedabad. Forms can also be
obtained from select branches of Bank of India (listed below) on
payment of Rs.1,500/- towards the cost of the form plus Rs.50/-
as bank charges.
For Reserved Category: Forms at concessional rates to reserved
categories are available only from Admissions Office, NID,
Ahmedabad. These forms can be obtained from Admissions
Office directly by sending a Demand Draft drawn on any
nationalized bank in favour of ‘National Institute of Design’ payable
at Ahmedabad for Rs.750/-. The applicant should also send in an
attested copy of the relevant certificate from competent authority
and a self addressed envelope of 9” x 12” size with Rs.40/- stamps
affixed. The envelope should be marked with ‘NID ADMISSIONS
2011’.
Reserved category candidates must attach relevant certificate
of Caste/Category otherwise the application form will not be
provided/ will be rejected. OBC candidates are required to
submit non-creamy layer certificate from the Collectorate. PH
candidates are required to submit certificate from the Chief
Medical Officer.
The incomplete application forms / not satisfying eligibility
criteria / incorrect forms/ forms without required fees will be
rejected. The application form fee (Rs.1,500/ Rs.750) for rejected
applications will not be refunded. No official communication will
be made regarding rejected application forms.
For the academic year 2011–2012, the last date for receiving
the completed application forms is November 12, 2010.
Design Aptitude Test for PGDPD (at all centres) JANUARY 8, 2011, SATURDAY
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National Entrance Exam For Design for GDPD (at all centres) JANUARY 9, 2011, SUNDAY
hOW TO APPLY
Prescribed percentage of seats are reserved for candidates
belonging to various reserved categories scheduled as per the
norms of the Government of India.
Number of seats in the Graduate Diploma Programme is
projected to be 100 (includes reserved categories) and for the
Post-Graduate Diploma Programme is 245 (includes reserved
categories).For both GDPD and PGDPD, the Institute will draw
separate waiting lists with approximately ten percent of the total
number of seats available.
NUMBER OF SEATS
A number of full and partial tuition fee waivers offered by NID,
Ford Foundation and Government of India Scholarships are
available to the deserving and disadvantaged candidates.
FEE WAIVERS
Candidates selected for admission will be intimated by May 20,
2011. They are required to pay fees for the entire academic year
(by Bank Draft in favour of the National Institute of Design
payable at Ahmedabad) along with their letters of acceptance
as well as the rules and regulations duly endorsed by individual
candidate and by his/ her parent or guardian. These documents
and the payment must reach the Institute by the date as
indicated in the offer letter. In case the Institute does not receive
the letter of acceptance and the payment as aforesaid, by the
date indicated, the offer of admission will stand withdrawn and
REGISTRATION
P G D P D DISCIPLINEMain campus, AhmedabadProduct DesignFurniture & Interior Design Ceramic & Glass DesignGraphic DesignAnimation Film DesignFilm & Video CommunicationTextile DesignPG campus, GandhinagarTransportation & Automobile DesignToy & Game Design Photography DesignApparel Design & MerchandisingLifestyle Accessory DesignNew Media DesignStrategic Design ManagementR&D campus, BengaluruInformation & Interface DesignDesign For Digital ExperienceDesign For Retail ExperienceTotal No. Seats
SEATS 15 15 10 15 15 15 15 15 10 15 15 15 15 15 15 15 15 245
YEARLY EXPENSES (IN INR) G D P D P G D P D
Tuition Fees Studio & KMC charges/I.T. infrastructure charges HostelRoom Rent & Electricity Charges Insurance Student Development FundFilm ClubSecurity Deposit (refundable) Total Monthly Mess Charges(as per Mess Committee recommendation)
1,20,000 55,000 25,000 200 400 200 10,0002,10,800 2800
the available seat will be offered to those in the waiting list.
Candidates who are waiting for the results of their qualifying
examinations will be offered provisional admission into the
programme. The Graduate Diploma Programme students are
admitted only into the Foundation Programme and their entry
into different design domains is not automatic. On successful
completion of the Foundation Programme, the Semester Jury
will recommend the final decision on the specific design domain.
All students are required to be present for the Orientation
Programme and no exceptions can be made. Failure to be
present at the Orientation programme may mean an automatic
withdrawal by NID of its admission offer. Students who leave
the Institute in search of other career or other programmes
elsewhere, immediately after joining will be refunded the
deposits as per rules. Existing students who wish to register in
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1,60,000 55,000 30,000 200 400 200 10,0002,55,800 2800
*Hostel facility is only at PG campus Gandhinagar for courses offered at Gandhinagar. There is no hostel facility for PG students at Ahmedabad and Bengaluru.
*
G D P D DISCIPLINEMain campus, AhmedabadINDUSTRIAL DESIGNProduct DesignFurniture & Interior Design Ceramic & Glass DesignCOMMUNICATION DESIGNGraphic DesignAnimation Film DesignFilm & Video CommunicationExhibition (Spatial) Design TEXTILE, APPAREL AND LIFESTYLE DESIGNTextile DesignTotal No. Seats
SEATS 35
50 15
100
From the point of view of benchmarking NID’s academic activities
internationally, the Institute has introduced an Academic Credit
Based Evaluation System, as a part of its evaluation system since
the academic year 2002. The system comprises credits and
performance evaluation through grading, wherein the students
are required to earn the prescribed number of credits indicated
for the respective academic programme as well as perform to the
established level of performance set by the institute for successful
completion of the professional education programme at NID.
The student’s performance is assessed at several stages of the
programme, such as individual course evaluation, semester
end jury, peer group/ general presentations and diploma jury.
EVALUATION
As the accommodation on the campus is not sufficient,
provision of hostel accommodation to outstation students in
various programmes is presently restricted as follows:
_ All students in the GDPD: 7 Semesters
_ All students for PG Campus Gandhinagar: 3-4 Semesters
The PG students at Ahmedabad and Bengaluru may make
their own arrangements for stay, as the programmes are
non-residential. Students residing in the NID hostels must
observe its rules and regulations. Admission is on yearly basis.
Subscriptions to mess facilities are compulsory for all hostel
residents. These charges must be paid in full at the beginning
of every semester.
RESIDENCE
The NID doctors (including one Lady Doctor) visit the campus
clinic everyday and can be consulted in the consultation room
in the campus. NID does not have hospitalisation or isolation
facilities available on the campus. Arrangements may be made
for hospitalisation at Government hospitals in Ahmedabad
for any resident student to whom this is recommended by the
Institute’s doctor. NID health facilities are limited to the campus
doctor and dispensary. The basic responsibility for good health
is in the hands of individual students, and the facilities are to
supplement individual efforts and are not a substitute for them.
Medical expenses have to be borne by the students. The students
are required to take individual medical insurance from a reputed
insurance company and inform NID the details thereof at the time
of admission. It is mandatory for the students to join, at their own
cost, the personal Accident Insurance Scheme as may be approved
MEDICAL FACILITIES
The Faculty-student Consultative Forum meets at least 2 times
in a semester to discuss academic matters of importance.
The Student Activity Committee functions through its various
committees, dealing with the Canteen, Sports, Entertainment, and
through groups which plan social and cultural events. Recreational
facilities for ‘net games’ and campus fitness centre with aerobic
facilities are available in the Institute within the campus.
EXTRA CURRICULAR ACTIVITIES
subsequent semesters will have to do so by paying their semester
fees according to the academic calendar. Fees are payable by
Demand Draft or in Cash before the commencement of each
semester. Students who leave NID or who are asked to leave NID
for whatever reasons will not be entitled to any refund of fees.
A student can be given leave of absence for a maximum period
of one academic year on health grounds or other exceptional
circumstances. During this period the student will have to pay
his/ her tuition fee for the entire year.
Overseas candidates applying for admission into Graduate
Diploma Programme in Design should send in their application
along with other applicants in India by November 12, 2010. Such
students may attend admission test at one of the test centres
and if short-listed can attend the interview at Ahmedabad.
10 percent seats in Post-Graduate Diploma Programme are
reserved for foreign countries/ SAARC region/ NRI candidates
on supernumerary basis.
They should fill in the prescribed application form and send the
same with their portfolio to Registrar (Academics), NID on or
before November 12, 2010. Their applications will be processed
through a selection procedure as may be prescribed by the
Admission Committee. The Institute will follow the reservation
criteria as and when prescribed by the Government of India and
as applicable at the time of admissions.
OVERSEAS CANDIDATES
Yearly Expenses for foreign nationals/ SAARC countries/ NRI
Tuition Fee for foreign nationals: US$ 12,000/-
Tuition Fee for SAARC countries/ NRI: US$ 8,000/-
Other fees/ charges are as applicable to Indian students.
Registrar (Academics)National Institute of DesignPaldi, Ahmedabad 380 007, IndiaPhone: +91-79-2662 3462 e-mail: [email protected]: www.nid.edu
All enquiries relating to admissions should be addressed to:
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from time to time by the Institute. All students are required to give
the name and address of their local guardian in Ahmedabad so that
NID authorities may get in touch with them if the student happens
to fall sick, or in any other emergency.
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NID’s vision is to emerge as a global leader in Design Education and Research.
It is a torchbearer for strategic design in the industry, commerce and development sectors.
Its Integrated Design Services and Outreach programmes offer the students opportunity to practice design during their studies.
NID has also been playing a significant role in promoting design, to move towards a ‘Design enabled India’. It has established exchange programmes and ongoing pedagogic relationships with 35 overseas institutions.
NID offers a wide spectrum of design domains while encouraging transdisciplinary design projects. It empowers students with problem solving capabilities, depths of intellect and creative educational culture.
“MAKE IT A REALITY”
© NIDPublished by Dr Vijaya Deshmukh, Registrar (Academics),National Institute of Design, 2010Student Designer: Swati Rao
National Institute of DesignPaldi, Ahmedabad 380 007Phone: (079) 2662 3462Fax: (079) 2662 1167
e-mail: [email protected]