SINCE 1910

NOVOYE RUSSKOYE SLOVO PUBLISHING CORPORATION Empire State Building

350 5th Ave., Ste. 5301 New York, NY 10118 o. (212) 387-0299 f. (646) 218-6950

www.nrs.com

1910 - 2010

For many Russian immigrants, Novoe Russkoe Slovo continues to be a reliable source of information and a link to our native language and

culture. Today, when many former Russian citizens feel desire to take part in historical developments that are happening today, your newspaper’s role is especially important.

President Boris Yeltsin

Dick Cheney and I want to thank you for all you have done. Your leadership, energy, and commitment of time are crucial to our

success. I am grateful for your hard work and honored you were on my team to lead our great country. Thank you for your support, President George W. Bush

Novoe Russkoe Slovo (“New Russian Word”) is known not only as the oldest, but as an authoritative, periodical, Russian speaking publication in USA. Through the span of 90

years “Slovo” remains unchangeably “New”, sensitively reflecting a pulse of life.

President Vladimir Putin

In years of service, Novoe Russkoe Slovo has brought truth and inspiration to generations of Russian immigrants. As America’s oldest

Russian language newspaper, you have demonstrated special perennial values which help to preserve the cherished traditions of our forefathers. President Ronald Reagan

As we lay the cornerstone of America’s Third Century, I commend the editorial staff of Novoe Russkoe

Slovo for their service to Russian Americans. Your newspaper has perpetuated the finest traditions of a rich heritage and assisted thousands of Russian immigrants to adjust to American life. Your newspaper serves to remind all of us of the important contributions to our society by Americans of Russian ancestry. President Gerald Ford

Your newspaper is an example of a wonderful American tradition of community publishing. Communicating the local impact of some of the most dramatic and challenging events in

our nation’s history, as well as presenting issues vital to the interests of Russian community, Novoe Russkoe Slovo, is a vibrant part of our American heritage.

President Bill Clinton

A strongly democratic newspaper, the Novoe Russkoe Slovo, has reflected the voice of the people and articulately espoused their needs and best interests. It has promoted the highest

standards of American Journalism and staunchly defended the freedom and individual human rights we cherish.

President Jimmy Carter

Novoye Russkoe Slovo (The New Russian Word) Read All About It! (in Cyrillic)

The New York Times. Twelve pages of NYT exclusive and quality content in Cyrillic.

Page A4: Major business and economic news of the week. Page A5: Science & Tech Reports. PageA9: Restaurant Guide and Food review. Page A 11: Local and National Top Stories, including accidents and crime.

Plugs for three strong stories inside the paper. Left: Major World events scrutinized by our analysts. Middle: Major developments in Local and National politics. Right: Consumer Report: New Products review, economy, businesses, entertainment. Cover Page: High quality images on Top Story

Top Story: Read the full article at the indexed pages.

The NRS is the oldest Russian language newspaper established in 1910. Over the century, it became a well-recognized brand of Russian journalism in the United States, with broad circulation and loyal readership.

The New York Times, International Weekly Section. As a significant and credible source of the news in Russian community, Novoe Russkoe Slovo is published in a partnership with the New York Times (NYT) Co. Each edition of the NRS is accompanied by the twelve pages or more of exclusive and quality content, translated into Russian language, from the NYT selected as the most relevant and useful to our community. In addition, our readers are provided with such an exclusive feature as the NYT “Help Wanted” section. As a high quality content and print periodical, the NRS is printed in full color. Top Story: Major World Developments. Prime articles from NY Times On Global Economy, Local and National News.

The International Weekly insert is more than 12 page supplement that highlights the most insightful writing and news coverage from Times correspondents around the world.

Articles are selected to appeal to the broadest range of readers. In response to our partners, we have expanded our subject areas to include feature pages that reflect the interests of today’s world. Sections Include: Money and Business Science & Tech Arts & Style World Americana Personalities Living New York Gadgets Business Travel Business of Green The Way We Eat Health & Fitness New York Arts Fashion Education Exclusive Columns

Intelligence Lens

New York Times editors choose articles to: - Engage readers with the most entertaining, readable and informative stories - Reflect the unique vision and world view of the New York Times, the leading paper in America. Article of the Week: Major NY times correspondents, including Steve Lore, Rodger Cohen, Stephanie Clifford, Dan Levin, Simon Romero and others, touch on major issues in US and World politics, developments and lifestyles.

Authors of “Novoye Russkoe Slovo” – distinguished minds of Russia and America.

Bunin Nabokov Berberova Osorgin Doroshevich Aldanov Merejskovsky

Kuprin Remisov Odoevsteva Balmont Gippius

Soljenitsin Brodsky Saharov Avtorhanov Daniel Sinyavsky

Voynovich Aleshkovsky Maksimov Bukovsky Aksenov Nekrasov

Galich Gladilin Evtushenko Topol Popovsky Lvov

and many others…

Many celebrated personalities were involved in the making of “Novoye Russkoe Slovo”, including:

Mstislav Maya Innokenty Mikhail Rudolf Galina Rostropovich Plisetskaya Smoktunovsky Barishnikov Nuriev Volchek

Andrei Bella Mikhail Ernst Vladimir Stanislav Voznesensky Ahmadulina Shemyakin Neizvestny Visotsky Govoruhin

Raymond Mikhail Aleksander Vitaly Anatoly Nathan Pauls Jvanetsky Rosenbaum Corotich Sobchak Sharansky

Al Gore Kofi Annan Ariel Sharon George Pataki Hillary Clinton Michael Bloomberg

and many others…

THERE IS OVER 5,000,000 EDUCATED, SUCCESSFUL INDIVIDUALS LIVING IN USA THEIR COMMON DECSENT AND THEIR NATIVE LANGUAGE UNITES THEM INTO

A COMMUNITY WE REPRESENT – SINCE 1910.

Founded 99 years ago, the anti-Communist, pro-democratic Novoe Russkoe Slovo, has chronicled Russian and Russian-American Life throughout most of the 20th century. Covering all the stories of Russia, through revolution, fascism, the cold war, social upheavals, and the fall of Communism. Through its dedicated work, Novoe Russkoe Slovo has acclimated its Russian readers to the culture, history and politics of the United States, thereby helping newly arrived Russian immigrants adjust to and take pride in their adopted homeland. The Council of the City of New York