philips innovation in the itea perspective · –local requirements are leading but can often be...
TRANSCRIPT
May 2014 Philips Research 1
Philips Innovation in the ITEA perspective
Kees van der Klauw Philips Research - Lighting
May 2014
May 2014 Philips Research 2
Philips Innovation in the ITEA perspective Innovating Innovation itself
• Approaches to Innovation over time in Philips • General trends in Innovation – Saturating and emerging innovation areas – Business platforms, commoditization, integration – Need for Open Innovation
• Organising Innovation – Global leverage, local relevance – Open Innovation and industrial cooperation, coopetition – Taking an end-to-end perspective
• The relevance of ITEA3 • Conclusions
May 2014 Philips Research 3
Approaches to Innovation over time in Philips
May 2014 Philips Research 4
Philips A strong diversified industrial group leading in Health and well-being
Philips
Businesses1, 2 Geographies1
Healthcare Consumer
Lifestyle
Lighting North
America
Other Mature
Geographies
31% 8% 35%
Growth
Geographies3
41%
€24.8 Billion
Sales in 2012. Portfolio consists of ~65% B2B businesses
118,000+ People employed worldwide in over 100 countries
24% 35%
Since 1891 Headquarters in Amsterdam, the Netherlands
7% of sales invested in
R&D in 2012 54,000 patent rights, 39,000 trademark rights, 70,000 design rights
Western
Europe
26%
$9.1Billion
Brand value in 2012
1 Full year 2012 3 Growth geographies are all geographies excluding USA, Canada, Western Europe, 2 Excluding Central sector (IG&S) Australia, New Zealand, South Korea, Japan and Israel Note - All figures exclude discontinued operations
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Since 1914 Research delivers game-changing innovations
1918 Medical
X-ray tube
1919 ‘Ideezet’ radio tube
1926
Pentode
1939 Rotary heads
1963 Compact Cassette
1932 Sodium
street lamps
1971 World's first home VCR
1976 NiMH
battery
1981 Compact
Disc
1966 Local
oxidation
1995 UHP & low
Mercury TL/CFL
2002 Blu-ray
2008 Lumiramic
2004 Ambilight
TV
1996 High
resolution MR
2003 Multi-slice
CT
1992 Flat detector for cathlabs
2006 3D
displays
2010 Lumea
2010 Fall
Detector
2011 iCT Scan
2011 Digital
Pathology
2010
LumiMotion
2011 Airfloss
2011 FreeStreet
2012 BlueTouch Pain Relief
2012 Hue
2012 Lifeline GoSafe
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… but accomplished only by innovating Innovation
• Research driven innovation (R&D) – The unlimited opportunities of physics, semiconductors, digital technology – Understanding mechanisms, curiousness – Technology push (often spot on), customers not aware of the possibilities
• Business (Product Division) driven innovation (R&D) – Cheaper products – Higher feature levels (maintaining price points – IPR positions, control points (starting in 1914 already) – Roadmaps, usually not break away from existing portfolios
• Market driven innovation (beyond R&D) – Individual customer needs (how to identify?) – Societal needs of the future – Requirements management and rapid prototyping, agile
tim
e
op
en
clo
sed
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General trends in innovation
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Technology & Innovation Platforms Enabling new economic value
t
Life
cycl
e, in
teg
rati
on
leve
l
digital technology platform (Ever fewer companies)
P/C/Mem standard products
Universal software packages
Sys/SW Applications Many companies ITEA scope
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Technology & Innovation Platforms Enabling new economic value
t
Rel
ati
ve in
no
vati
on
ca
pit
al c
laim
Sys/SW Applications Many companies
Eco
no
mic
va
lue
of
the
tota
l in
du
stry
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General trends in Innovation Technology and business lifecycles
• Globalization • Technologies available for integration via open innovation rather DIY • Deep technology is for fewer players with ever increasing investments • Convergence of domains via digital electronics, telecom and IT – Communication networks (audio, video, voice, data… all the same) – Information sharing via digital means (databases, search engines) – Cloud storage and computing pay per use rather than local assets – Internet of things – ... most of it is readily available
• Applications of modern digital technology are ‘unlimited’ • Impact on the R&D people profiles: working in competence networks • Rapid prototyping and testing with customers and partners: Agile
Most importantly: You can’t know everything
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Organizing Innovation
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Philips Research: Innovation around the Globe More than 1500 Scientists, cooperating with ~250 universities/institutes
Briarcliff Clinical sites Healthcare Lighting
Cambridge Home & Oral Healthcare
Paris Healthcare
Eindhoven Healthcare Lighting Lifestyle
Bangalore Emerging Markets Healthcare Lighting
Hamburg Healthcare
Shanghai Emerging Markets Healthcare Lighting, Lifestyle
May 2014 Philips Research 16
Philips Innovation Global leverage, local relevance
• Technology leverage across regions and across Philips businesses and across industries becoming increasingly important – Development and maintenance cost – Focus resources on differentiating technology – Local requirements are leading but can often be supported by global
platforms and customized software • Platforms – Philips internal or – Industry standards (third party or open)
• Examples – Use of standard (mobile) computing platforms and OS – Cloud services – Connectivity standards (wired and wireless) – Middleware (codecs, security, browsers)
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Philips Innovation Increasingly more ‘open’
• Philips portfolio moving to system integration and applications • Complex systems requiring platform and sub-system leverage with others – Computing platforms – Sensors, display, internet of things – Communication networks – Cloud services
• Smart cities, healthcare informatics and workflow management, smart office lighting… requiring new partnerships with other domains
• Philips established the High Tech Campus – 103 hectares, 45,000 m² R&D facilities – >10,000 R&D people, >125 companies – ≈ 60 startups – > 65 nationalities – ITEA office
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Philips Innovation Taking an end-to-end perspective
• Innovation in Systems and Services requiring early interaction with market partners, beyond R&D, e.g. – Smart grid requiring standardized protocols between provider and loads – Smart City data sharing across verticals, ‘Enterprise Service Bus’ – Cross modality data sharing in health care diagnostics – Simulation platforms across industries
• Non-functional requirements requiring alignment over many stages in the value chain – Security of systems, data privacy – Latency of systems, network real time performance – Standby power consumption – …
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The relevance of ITEA(3)
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The relevance of ITEA(3)
• Leveraging R&D in the pre-competitive phase • Orchestrating partnerships for future business • Defining common approaches (standards) for non-differentiating topics • Receiving governmental support (for topics you would do anyhow)
• 4 example roadmaps of healthcare projects – Diagnostics – Image guided intervention – Operating theater – Imaging technology
• More projects anticipated in ITEA3: smart cities & intelligent lighting systems
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Example of Healthcare programs Diagnostics
sequential diagnostics in the hospital
Care4Me, Care4U
integrated medical diagnostics
diagnostics in virtual environments
CHIRON
Mobiguide
care@home ITEA
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Medical Imaging Image guided intervention
2009 2011 2013 2015
interactive, interoperable & multiple
modality interventional environment
streamlined, integrated & multimodality
interventional environment
manual, non-integrated & multiple
modality interventional environment
IGIT4Health
Mediate
future projects
MiXR
Edafmis
SoRTS
ITEA
May 2014 Philips Research 24
Medical Imaging Integrated Operating Room
2009 2011 2013 2015
interactive, interoperable & multiple
modality interventional environment
streamlined, integrated & multimodality
interventional environment
manual, non-integrated & multiple
modality interventional environment
Care4Me
Mediate
future projects
Edafmis
Benefit
ITEA
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Related projects in technology
2011 2015
• basic functional imaging • energy efficiency & muti-cores
• advanced functional imaging • efficient power and control distribution
• advanced structural imaging • single system
HiPiP
Panorama
High Profile
Hidralon
THOR
ITEA
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Conclusions
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Open Innovation is part of our way of working
OEM / ODMs
Eco- systems
Universities
Knowledge Institutes
Consortia Crowd
sourcing
Suppliers
Public Private partnerships
Business alliances
NGO alliances
IP acquisition
Start-ups
Inno-mediairies
Philips Research
Clinical partners
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Conclusions
ITEA… • Is an industry driven, open innovation platform • Focusing on strong value add SW, SW applications and systems • Enables both large industrial as well as medium and small size enterprises to
cooperate • Innovation cooperation is often a blueprint for business cooperation • Can create critical mass in establishing industry platforms • Has clear targets in lean and agile approaches
May 2014 Philips Research 30