pilot dsm projects 2nd dec, 2013 march , 2011 -...

Pilot DSM Projects

March , 20112nd Dec, 2013

Confidential Slide 2

Presentation Flow

Overview of R-Infra Mumbai Distribution Business

DSM Pilots

- Objectives

- Designing DSM Programs

- Promotion of DSM

- Various RInfra DSM Programs

Process & Response


Overview of R-Infra, Mumbai Distribution Business


NORTHZONE

CENTRALZONE

SOUTH CENTRAL

ZONE

BHAYANDAR

KANDIVLIOFFICE

MALAD

GOREGAON

JOGESHWARI

VILEPARLE

SANTACRUZ

KHAR

BANDRA

DINDOSHIOFFICE

KANDIVLI

MIRA ROAD

DAHISAR

BORIVALI

SOUTH ZONE

ANDHERI

SANTACRUZ

OFFICE

TO

DADA

R

MANKHURD

EAST ZONE

TILAK NAGAROFFICE

GHATKOPAR

CHEMBURGOVANDI

VIKHROLI

NORTHZONE

CENTRALZONE

SOUTH CENTRAL

ZONE

BHAYANDAR

KANDIVLIOFFICE

MALAD

GOREGAON

JOGESHWARI

VILEPARLE

SANTACRUZ

KHAR

BANDRA

DINDOSHIOFFICE

KANDIVLI

MIRA ROAD

DAHISAR

BORIVALI

SOUTH ZONE

ANDHERI

SANTACRUZ

OFFICE

TO

DADA

R

MANKHURD

EAST ZONE

TILAK NAGAROFFICE

GHATKOPAR

CHEMBURGOVANDI

VIKHROLI

Overview – R-Infra Mumbai Distribution Business

Distribution Area 400 Sq. km*

No. of Customers ~2.9 Million

Max. System Demand 1,697 MVA

Sale 7,448 MU’s

T&D Loss ~9 %

Reliability Index 99.98 %

Power Transformers 3,012 MVA

Substations 4,554 MVA

Figures till Aug 2013

* Inclusive of addition of 2 villages

Serving Mumbaikars since last 85 Years


RInfra Management Commitment


Earth Hr. Celebration

EE&EC-Offices and Quarters

APFC Installation

EE Technology pilots

SEMS, Light pipe etc

Solar PV plant

Biogas plant

Practice

2

I will, Mumbai will

Educate

Knowledge Forum

Energy Conservation Day/week

Celebration

Let’s Turn Around Campaign

EE&EC Awareness via

e-Newsletter, Bill etc

Urja Samvardhan Upkram

1

T 5 FTL program

Implement

EE Ceiling fan program

Capacitor Installation

APFC panel Installation

EE AC & Refrigerator

STLT Lamp Conversion

Energy Audit Scheme

CFL Distribution

3

RInfra Approach to DSM/EE/EC


DSM PILOTS


Objectives

Create awareness among the target (and other) customer base on the benefits of 5-star / EE appliances.

Remove barriers to purchase of 5-star appliances.

Monitor and evaluate the benefits of 5 star appliances.

Learning for future initiatives.

Confidential Slide

Identify the Target Consumer / Appliance

Estimate Potential Energy Savings

Evaluate Approaches ( Incentives to customers etc.)

Design of DSM Pilot Project

Establish an Implementation Plan

Develop a Monitoring Plan

Estimate the program Transaction costs

Identify and evaluate DSM Technologies / Measures

Confidential Slide

Mode of Promotions

10

Online : Website Electric Bills Emailer Customer Touch Points facebook


Website


Electricity Bills


Emailers

Confidential Slide

Customer Touch Points

14

Confidential Slide

Facebook

Confidential Slide

DSM Pilot Projects at Rinfra

Report Energy Savings

Measurement & Verification of Energy Savings

Implement the Monitoring Plan

Name of the Pilot Target sector Target Quantity

Detailed Energy Audit Commercial & Industrial

50

5 star Ceiling Fan – Phase I Residential 5000

5 Star Split AC – Phase I Small Commercial 200

T5 Tube lights Residential & Commercial

100000

5 Star Ceiling Fan – Phase II Residential 20000

5 Star Refrigerator Residential 5000

5 Star Split AC – Phase II Commercial & Industrial

1500

Automation in Air conditioning Commercial 2500 TR


T5 FTL

2011-12

5* Split AC 2011-

12

5* Fan 2011-

12

CFL 2006-07 5* Refrigerator 2012-13STLT Lamp

Conversion 2008-09LT Capacitor 2010-11

R-Infra DSM Programs

12

3 4 5

67

Energy Audit 2008-

09

8


CFL Program

Program Details:

Launched in : FY 2006-07

Consumer type : All Category

Product offering : 15 W CFL

Discount : 62%

Investment : INR 118 Lac

Salient Features:

Tie-up with M/s Bajaj

Energy Saving CFL worth Rs. 165 at Rs. 63 under scheme;

Payment in installments

If first 9 installments, of Rs. 7 each, are paid in time, last 3

(Rs.19) waived off

Achievements : Consumers – 2.05 Lacs; CFLs sold – 6.17 Lacs

Savings till date – 38 MU


Capacitor Installation ProgramProgram Details:


Consumer type : Commercial / Industrial

Product offering : All Poly propylene capacitor

Discount : 30% with extended product Investment :

Act as a facilitator. Negligible

Investment

Salient Features:

Tie-up with Shreem & Energe Capacitors

Extended warrantee of 5 Years

Cost Inclusive of Installation & Wiring

Achievements :

Capacitor Installed : 2178 kVAR

Savings : 2 MU / Annum


Salient Features:

Tie-up with OSRAM for T5 FTLs

Two years extended warrantee

Free of cost Installation

T5 FTL Program

Program Details:


Product Offering : T5 Tube Light (31 w) Discount : 60%

Investment : 33 Lacs

The first Energy saving tube-light program in India with 60% price

discount

Achievements :

Units Sold – 4000 Nos.

Estimated Savings – 0.15 MU


Salient Features:

Tie-up with LG for 5 star AC

Extended warrantee of 1 Year on machine & 4 years on

compressor

Free standard Installation

EE Air-conditioner Program

Program Details:


Consumer type : small commercial

New technology : 5 star Split type AC

Discount : 40%

Investment : 3.7 Lacs

Achievements :

Units Sold – 51 Nos.

Estimated Savings – 0.19 MU


EE Air-conditioner Program

5 Star Split AC program Phase 2

Target quantity : 1500 Nos.

Target Saving : 3.87 MU

Target Timeline : June 2015

Program Partner : M/s Godrej

Smart End Use Management System ( SEMS)

Automation in Air conditioning

Target quantity : 2500 TR

Target Savings : 1.3 MU

Target Timeline : June 2015

Technology Provider : M/s Amplebit

MOU will be signed with 20+ Consumers.


EE Ceiling Fans program

Salient Features:

Tie-up with Havells for 5-star Ceiling Fans

Old fan disposal in environmentally safe way.

Program Details:


Product offering : 5-star Fans (50 Watts)

Discount : 60%

Investment : 27 Lacs

The first Energy Saving Ceiling Fans Program in India with 60 % price

discount.

Achievements :

Phase I – 5000 Units , Savings- 0.21 MU pa

( Completed in Aug 12 )

Phase II: 10000+ Units till date


Refrigerator Program

5 Star Refrigerator Program

Target Quantity : 5000 Nos.

Target saving : 1.54 MU

Target Timeline : April 2015

Program Partner : M/s Godrej

Achieved : 2500+ Installations

Saving achieved :0 .71 MU


Street Light Lamp Conversion Project


Consumer type : Street Light

Old Fixtures : HPMV ( 125 W )

Replaced with : HPSV lamps (70 W)

Replacement of : 36560 lamps

Saving Achieved : 16.98 MU ( Till Date )

Used Lamps were disposed through MPCB approved Vendor at cost

Street Light Conversion Program


Salient Features:

Completed : 50 Audits

Tie up with reputed Energy Auditing Firms.

Energy Audit Scheme

Program Details:

Launched in : 2008-09

Target Audience : Commercial / Industrial

Large consumers : 75:25 % basis

Achievements :

Estimated Savings Large Consumer: 5.13 MU

Estimated Savings Small consumer : 3.2 MU


Process & Response Evaluation


Evaluation Methodology

A survey carried out in the area where Test – pilot was conducted

The survey was carried out by reputed third party marketing agency

The questionnaire was carefully designed to understand the acceptance of offer, execution channel and product by the consumers


Major Findings

Likes by the consumers

Concept of Energy Saving

Extended Warrantee

Installation included

Ease of offer redemption process


Major Findings

Dislikes by the consumers

Expensive

The discounted price is more than available options.

Compares it with the existing inefficient appliance and feel that investment is unnecessary.

No visible change in bill post-retrofit

As the lighting load form a small part of entire energy consumption ,the reduction in bill can easily get masked by addition of appliances/ seasonal variations


Major Findings

Dislikes by the consumers

Not a high priority item

Not an energy guzzler. Hence low priority item for energy saving

Reluctance in giving away appliance in working condition

Wants to have product demo at home

Communication in local language preferred

Confidential Slide

Other Issues Programs not qualifying the DSM tests due to lower power

purchase cost Poor response from Manufacturers Lack of awareness in consumers on 5 star / EE appliances Consumers don’t notice adds on electricity bills Higher promotion cost due to lack of awareness. Due to consumer mix, the promotion cost increases for

commercial sector. Strike rate 3 to 4%

32

Major Findings

Confidential Slide

Other Issues Quality of products Consumer expects immediate response from vendor. Consumer not reachable to vendor. Vendor not much techno savvy Difficult to digest for consumer the fact of any utility funding

for energy efficiency and consumer benefits. Consumer not agree for M&V

33

Major Findings

Thank You!

pilot dsm projects 2nd dec, 2013 march , 2011 -...

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