pimp out your author profile

1300 137 [email protected]@TheWebCelebwww.kyliebartlett.com

HOW TOPIMP OUTYOURAUTHORPROFILE

1300 137 437 | [email protected] | www.kyliebartlett.com

A CREDIBLE BRAND01

They've spent a huge amount of time and money on publishing their book, but have placed very little attention on creating a credible brand and as a result they end up looking, sounding and being treated like an amateur work-in-progress.

They've bought into the illusion that becoming a published author alone will make them a small fortune. They have boxes of unsold books in their office and garage and instead of turning the book IP into profitable products and a business eco-system (in and of itself), they get back on the tools, trading their precious time for money again - the very thing they were hoping becoming a published author would eliminate.

They make it too difficult for people (prospects, partners and PR) to piece together their unique value proposition. They have no centralised digital mothership that houses and hosts their personal story, published book, brochure and promotional collateral, database, product range and community.

They're frustrated because they know what they've written is remarkable and even life changing but the stark reality is, no one knows they or their book exists. They feel like a rock star, with a world hit on their hands, singing to themselves in the shower.

LEADS AND SALES02

AN AUTHORITY WEBSITE03

Their book reads exceptionally well, thanks to the wonderful talents of their editor, publisher, copywriter and proofreader but when asked to articulate their thought leadership in person in a media interview, or as a keynote speaker or workshop facilitator, they struggle, due to a lack of training and preparation.

PRESENTATION SKILLS04

VISIBILITY05

BUDDING AND PUBLISHEDBUSINESS AUTHORS LACK:

I'VE FOUND FROM WORKING WITH HUNDREDS OF BUDDINGAND PUBLISHED BUSINESS AUTHORS, THAT THERE ARE

FIVE COMMON CHALLENGESTHEY ALL FACE IN THEIR ATTEMPT TO BUILD A ROCK STARPROFILE AND WEB FAMOUS BRAND:


A rock star profile and web famous brand - that has them attracting moreopportunities, making more money and having more fun.

A suite of digital information products and packages - that complements and supportstheir book’s IP, so they can increase their revenue streams and distribution channels.

A professional authority website - that positions them as the thought leader and expertin their industry, helping them to generate a continuous stream of leads and sales.

A PR and social media strategy - that increases their public visibility, strengthens theircredibility and has them attracting a raving and loyal fan base on social media.

A professional public speaking style - that enables them to speak with clarity, charismaand conviction, regardless of their public speaking experience.

I SOLVE AUTHORS PROBLEMSBY COACHING THEM TO CREATE:


WHO IS KYLIE BARTLETT?Business authors on a mission to build a rock star profile and web famous brand can do so with the help of “been there, done that” personal branding queen Kylie Bartlett. The self-driven businesswoman, international public speaker and author specialises in catapulting her clientele to ‘star status’ with her unique brand of coaching.

As part of her no-holds-barred quest to pimp out her authors' profiles (so they don't get left on the shelf, literally!), Kylie flexes her profile prowess to build their five Ps: Persona, Products, Platform, Presentation Skills, and Publicity.

SoSo how did it all start? In her other professional life, Kylie is also known as the 'Web Celeb', helping start-ups, small businesses and corporates to become 'web famous' in their industry.

After training, coaching and inspiring more than 1,000 businesses globally on how to become socially savvy on the web, she found herself fascinated by a core slice of her clientclient demographic – frustrated business authors who had a remarkable (even life-changing) book - but no one knew they, or their book, even existed. Put simply, they felt like rock stars with a world hit on their hands, singing to themselves in the shower!

This prompted Kylie to unpack her own web famous personal This prompted Kylie to unpack her own web famous personal brand in an attempt to replicate the process and outcome for her budding and published author clients – and that is how the powerful five Ps process and program was born.

Kylie is no stranger to the intriguing world of promotion. She has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB’, appeared in many Australian newspapersand magazine publications including, ‘The SundayHerald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few.

Also a pro on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of personal branding and the social web.

When Kylie’s not working, you can find her either When Kylie’s not working, you can find her either cruising around in her sexy black Jaguar or having a ball in a swanky bar, sipping French champagne, socialising with her friends and colleagues, whilst also managing to capture every moment on Facebook and Instagram!


KYLIE BARTLETT’SPIMPED OUT PROFILEKylie certainly walks-her-talk and practices what she preaches, when it comes to ticking all the ‘5 P boxes’, as part of building her own personal brand. Check out her 5 P’s in action!

01 PROFESSIONAL PERSONAPersonal logoProfessional photosBranded collateral - business cards,brochures, products

•••

02

•••

PRODUCTSFree giftse-Learning programBook

05 • • •PUBLICITY Media appearances Strong social media strategy PR agent

03

•••••

PLATFORMAuthority websiteStunning brandingLead captureBook sales landing pageSocial media integration

04

•••••

PRESENTATIONSignature keynoteWorkshopsPromotional videosSpeaker kitBranded slide deck


Kylie Bartlett has helped me to put together a complete, mapped out, online marketing strategy for my personal brand since becoming a published author. Initially I was overwhelmed by the mammoth task of getting my personal presence out there online, however Kylie has this uncanny knack ofof being able to break this daunting task down into bite size, manageable and achievable chunks that now has me excited about the journey ahead. I now have 12-month strategy and can see the bright light at the end of the tunnel!

Peter ZiggyAuthor of Money Does Grow on Treeswww.peterziggy.com

I attended Kylie’s Profile Workshop and her enthusiasm for this subject was contagious. I left the day feeling like I had just been introduced to an entirely new planet known as the 'social-web'. There was only one small problem, I didn’t speak the language, I didn't know the territory and I sure did not understandunderstand the ground rules. I needed a coach and a good one. Kylie has been my coach and mentor through this strange new world of social media and has been fabulous to work with. She’s a well-qualified professional who has the ability to modify her coaching style to cater for her client's individualindividual needs. I absolutely recommend hiring Kylie if you're looking for someone to help demystify social media and coach you on how to build your profile and brand.

Toni PlaninsekAuthor of Her Propertywww.toniplaninsek.com.au

Kylie Bartlett has been instrumental in providing me with clarity on how to create a professional author profile. In particular, I followed her Present Like a Pro formula, at a recent seminar I was running and it ran like clock work; minimal nerves, maximum impact. I highly recommend to anyone who feelsfeels like they are chasing their tail, to seek help from Kylie. She's a master at working with you, to streamline your business model.

Dr. Irene PrantalosAuthor of Feel Great in Your Skinwww.ireneprantalos.com

As a first time author I was feeling overwhelmed. I wanted to make sure that my online profile would allow me to leverage any PR opportunities that came my way. Kylie helped me overcome this by developing a comprehensive online branding strategy that included examples, industry references and costingcosting options. Kylie prioritised the actions so that I was clear on what needed to be done in the short term. Kylie helped me to focus on the basics which gave me immediate results.

Robert BiharAuthor of Don't Eat the Marshmallowwww.robertbihar.com

TESTIMONIALS


PIMP OUT YOUR AUTHORPROFILE COACHING PROGRAMTAKING YOUR BRAND FROM BLAND TO GRAND IN 90-DAYS

Are you feeling deflated, confused and frustrated, from spending so much time, money and energy on writing and producing your book, only to find it's made very little difference to increasing your public visibility, credibility and bank balance? Do you feel quite literally like you've been left on the shelf?

Let me explain why this is happening to you - your book is being judged by its cover! I don't mean your “physical” book cover, I mean "your" cover: your author brand and your public profile!

IfIf someone Google’s your name, do the search results (if you have any) accurately and attractively reflect the perception you'd like your target market to have of you?

Don't panic, if you answered "NO", the hardest part of building a web famous profile is producing valuable assets, like a published book. You have that; now we just need to build you a sexy stage for you and your book to perform on!

I've created a 90-day coaching program called 'Pimp Out Your Author Profile', designed specifically for budding and published authors, who want to build a rock star profile, a web famous brand, with their book as the lead act.

If you’re ready to attract more opportunities, make more money and have more fun, then read on!

LET ME BE YOUR PROFILE PIMP!


THE ‘PIMPED OUT PROFILE’90-DAY COACHING PROGRAM


HEALTH CHECK ASSESSMENT SESSION

We spend time together, reviewing, auditing and assessing your current profile identity, against the P.O.P. Process, in preparation to (re) launch ‘the new you’. I literally conduct a complete strip search of your:

Brand - professional photos, logo, style guide, stationary, brochure collateralProduct range – free gifts, introductory product offers, core product rangeOnline assets - website and social mediaPresentation skills – video show reel, signature keynote presentationPublicity pack – media kit, high resolution photos, media interview skills

If you're serious about building a Rock Star Profile and Web Famous Brand, with your Book as the Lead Act, then having a Health Check Assessment Session with me is a must! It will provide you with an accurate assessment of what assets you have in stock, that can be upgraded, repurposed and leveraged immediately and what needs to be developed before, during and after your Profile (re) launch.

YouYou can then either chose to take your profile to-do-list, (that was created as part to of the Health Check Assessment Session) and start creating and implementing each task by yourself or you can choose to work with me, as I hold your hand for 90-days, and guide you through the complete creation of your new Author Profile.

•••••


90-DAY 'PIMP OUT YOUR PROFILE'COACHING PROGRAMThis is where I become your Profile Creation Coach! I coach you through the (re) creation and implementation of your new Pimped Out Profile, based on the results of your Health Check Assessment Session. This includes mapping out your entire Profile Plan for the next 90-days, including scheduling time with my Preferred Pimp Partners who have been responsible for creating my ‘Web Celeb’ brand: graphic designers, web developers, photographers, copy-writers, book publishers, video producers, PR agents, book launch event managers, just to name a few.

FOR 90-DAYS I COACH YOU THROUGH THE (RE) CREATION OF YOUR:Profile plan - mapping out, over the next 90-days, what needs to be done, by when and by whom.Personal brand and persona - everything from your logo, business cards, brochures, professional photos, author/speaker/media kit, stationary, email signature.YourYour products - free gifts, e-learning program, webinars - whatever you choose to develop, that increases your revenue streams and distribution channels and further positions you as the authority in your industry. If you haven’t finished writing and/or publishing your book, I’ll help you get your manuscript out of your head and into the hands of our publishing pros.Online platform - your authority website, your book sales web page, your social media channels.Signature keynote presentation that supports and complements your book IP.PublicityPublicity campaign - I work with your PR agent to create an overall PR and Social Media Marketing strategy.

••

•

•••


WHAT ARE YOU WAITING FOR?IT’S TIME TO GET SH*T DONE!

5 x fortnightly meetings (online or in person) to either meet up with my pimp partners to ensure your profile is being designed and created, in line with your brief, or to discuss your progress and set priorities for the following fortnight so as to keep you focused, accountable and on track to have your new author profile complete, within 90 days.

ThoroughThorough transparent project management – your initial Health Check Assessment results along with your complete author profile plan is loaded into Base Camp, (my online project management system) so you can login and see, at any given time, the status of all created and assigned tasks - your tasks, my tasks and your pimp partners' tasks (if applicable)

Unlimited (within reason) email and phone support along with access to my ‘clients only online support group’ to ask as many questions as you like.

AccessAccess to my preferred pimp partners, saving you time and money searching for freelancers who can produce the quality you’re looking for, without costing you a fortune for the privilege.

•

•

•

•

HERE'S WHAT YOU GET:

1300 137 [email protected]@TheWebCelebwww.kyliebartlett.com

TRAINING AND EDUCATIONPLANNING AND IMPLEMENTATIONMANAGEMENT

NO MATTER WHAT STAGEYOU'RE AT WITH PIMPING OUTYOUR AUTHOR PROFILEWE CAN HELP YOU:

pimp out your author profile

Documents

book ip

web famous brand

rock star profile

published author

rock starprofile

public visibility

publishedbusiness authors

public speaking experience