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PORCELAIN & WHITE BODY PLAN PROMOCION_PROMOTION PLAN CERSAIE 2014 index Cuadrante general_General Diagram 2 Catálogos_Catalogues 3 Carpetas_Folders 4 packs 5 Cunas-Totems _Craddles-Totems 8 Cube Concept 12 Paneles portapiezas_Panel for loose pieces 130x33 13 Paneles de Imagen_Exhibitor Panels 14

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Page 1: PLAN PROMOCION PROMOTION PLAN CERSAIE 2014 · PLAN PROMOCION_ PROMOTION PLAN CERSAIE 2014 ... Marketing Tools 2015 Porcelain Tiles ... REMIND VESTIGE NATURAL 3 pz

PORCELAIN & WHITE BODY

PLAN PROMOCION_PROMOTION PLAN CERSAIE 2014

index

Cuadrante general_General Diagram 2Catálogos_Catalogues 3Carpetas_Folders 4packs 5Cunas-Totems _Craddles-Totems 8Cube Concept 12Paneles portapiezas_Panel for loose pieces 130x33 13Paneles de Imagen_Exhibitor Panels 14

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2 www.aparici.com

Formato_ Measurement Pack CARPETA_ FOLDER Exhibitors_

NEO/GRANADA MULTILISTA PANEL 130X33 TOTEM ESPECIAL

FOLLETO_ LEAFLETS

Pasta Blanca

BUILD 29,75X89,46 SI (1) SI (*) 1u. TÉCNICO + 3u. 30/70 SI SI NO SI

SYLAN 29,75X89,46 SI (2) NO 30/70 SI SI NO NO

Porcelanico

RETRO 29,75X29,75 SI(5) SI 1u. TÉCNICO (MIX) + 4u. 30/70 NO NO SI SI

AMAZON 60x12030x120 SI NO Técnico + 30/70 NO NO NO

DOMO 90x9045x45 SI (3) Técnico + 30/70 NO NO

OPULENCE 90x9045x45 SI (3) Técnico + 30/70 NO NO

INSIGNIA 90x9045x45 SI Técnico + 30/70 NO NO

AZULARAN 90x90 SI Técnico + 30/70 NO NO

IMPERIALE 90x9045x45 SI (3) Técnico + 30/70 NO NO

BUILD45x9090x9030x60

SI SI (*) Técnico + 30/70 NO NO NO SI

Porcelanico Esmaltado

ISEN NATURAL 50X100 SI SI (C/ZONE) Técnico + 30/70 NO NO SI

OLYMPO BRILLO 24,9X100 SI NO Técnico + 30/70 NO NO SI

ASPEN NATURAL 24,9X100 NO Técnico + 30/70 NO NO SI

CRETA NATURAL 24,9X100 NO Técnico + 30/70 NO NO SI

SAW NATURAL 24,9X100 NO Técnico + 30/70 NO NO SI

CATHAY NATURAL 24,9X100 NO Técnico + 30/70 NO NO SI

BRANCH OUTDOOR 24,9X100 NO Técnico + 30/70 NO NO SI

REMIND NATURAL 24,9X100 SI NO Técnico + 30/70 NO NO SI

EQUOS 59,2X59,2 NO NO Técnico + 30/70 NO NO NO

SI (*) carpeta conjunta pavimemto y revestimiento_floor & wall tiles in one folder

SI

SI

si previsto por

conceptos

SI Carpeta conjunta

90x90

SI (Cube 90x90 ó Barca 90x90)

SI

CUADRANTE GENERAL_General Diagram

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Marketing Tools

2015Porcelain Tiles

Folleto_Leaflets POLISHEDDomoopulenceInsigniaAzularan ImperialexAmazonPOLISHED

3

CATÁLOGOS_Catalogues

Novedades CR14 _ New Product CR14Muestra las novedades de Cevisama14 y Cersaie14.New product of Cevisama 14 + Cersaie 14.Formato: 210x240 mm

Catálogo General 2015_General Catalogue 2015Compendio de Todo nuestro producto.(actualizado con Cevisama 2014)

All our Producs with new product of Cevisama 2014Formato: 285x245 mm

Merchandising 2015(Sólo en formato digital_Only in digital format)

Formato: 145x210 mm

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CARPETAS_Folders

(194) Build

(195) RETRO

(197) ISEN/ZONE

BUILD

RETRO

ISEN | ZONE

POLISHED

4

(196) POLISHED 90DomoopulenceInsigniaAzularanImperialexAmazon

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PACKS

366   PACK BUILD 30X90       29,75x89,46   BUILD GREY   1 pz   29,75x89,46   BUILD GREY EFFECT   1 pz   29,75x89,46   BUILD IVORY   1 pz   29,75x89,46   BUILD IVORY EFFECT   1 pz   29,75x89,46   BUILD VISON   1 pz   29,75x89,46   BUILD VISON EFFECT   1 pz  

367   PACK SYLAN+SWAN NACAR 30X90   29,75x89,46   SYLAN MAPLE   1 pz   29,75x89,46   SYLAN MAPLE EFFECT   1 pz   29,75x89,46   SWAN NACAR   1 pz  

368   PACK RETRO NAT 30X30       29,75x29,75   RETRO DARK NATURAL   1 pz   29,75x29,75   RETRO IVORY NATURAL   1 pz   29,75x29,75   RETRO LIGHT NATURAL   1 pz   29,75x29,75   RETRO RANDOM NATURAL   2 pz  

369   PACK BUILD NAT 30X60       29,75x59,55   BUILD IVORY NATURAL   1 pz   29,75x59,55   BUILD BEIGE NATURAL   1 pz   29,75x59,55   BUILD VISON NATUAL   1 pz  

370   PACK BUILD GREY NAT+LAP 45X90           44,63X89,46   BUILD GREY NATURAL   1 pz   44,63X89,46   BUILD GREY LAPPATO   1 pz  

371   PACK BUILD IVORY-VISON NAT 45X90           44,63X89,46   BUILD IVORY NATURAL   1 pz   44,63X89,46   BUILD BEIGE NATURAL   1 pz  

5

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372   PACK DOMO+OPULENCE+IMPERIALE PUL 45X45      

    44,63X44,63   DOMO BIANCO PULIDO   1 pz   44,63X44,63   OPULENCE BEIGE PULIDO   1 pz   44,63X44,63   IMPERIALE MAPLE PULIDO   1 pz   44,63X44,63   IMPERIALE WALNUT PULIDO   1 pz   44,63X44,63   IMPERIALE CENTRO PUL-4   1 pz  

373   PACK INSIGNIA+AZULARAN PUL 45X45           44,63X44,63   INSIGNIA BROWN PULIDO   1 pz   44,63X44,63   INSIGNIA IVORY PULIDO   1 pz   44,63X44,63   INSIGNIA CENTRO PUL-4   1 pz   44,63X44,63   AZULARAN PULIDO   1 pz  

374   PACK ISEN NAT 50X100           50x100   ISEN IVORY NATURAL   1 pz   50x100   ISEN GREY NATURAL   1 pz   50x100   ISEN BEIGE NATURAL   1 pz  

375   PACK OLYMPO BRILLO 25X100             24,9x100   OLYMPO GREY BRILLO   1 pz   24,9x100   OLYMPO CREAM BRILLO   1 pz   24,9x100   OLYMPO BEIGE BRILLO   2 pz  

376   PACK ASPEN NAT 25X100           24,9x100   ASPEN IVORY NATURAL   1 pz   24,9x100   ASPEN SAND NATURAL   1 pz   24,9x100   ASPEN MOSS NATURAL   2 pz  

377   PACK CRETA NAT+OUTDOOR 25X100           24,9x100   CRETA IVORY NATURAL   1 pz   24,9x100   CRETA IVORY OUTDOOR   1 pz   24,9x100   CRETA BEIGE NATURAL   2 pz  

PACKS

6

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7

PACKS

 

378   PACK SAW NAT 25X100           24,9x100   SAW MAPLE NATURAL   1 pz   24,9x100   SAW GREY NATURAL   1 pz   24,9x100   SAW OAK NATURAL   2 pz  

379   PACK CATHAY NAT 25X100           24,9x100   CATHAY ARCE NATURAL   1 pz   24,9x100   CATHAY SALVIA NATURAL   1 pz   24,9x100   CATHAY OAK NATURAL   2 pz  

380   PACK REMIND NAT 25X100           24,9x100   REMIND ICE NATURAL   1 pz   24,9x100   REMIND VESTIGE NATURAL   3 pz  

358   PACK BRANCH NAT+OUTDOOR 25X100           24,9x100   BRANCH MAPLE NATURAL   1 pz   24,9x100   BRANCH OAK NATURAL   1 pz   24,9x100   BRANCH WALNUT NATURAL   1 pz   24,9x100   BRANCH TEAK NONSLIP   1 pz   24,9x100   BRANCH OAK OUTDOOR   1 pz  

380   PACK EQUOS 60X60   59,2X59,2   EQUOS BROWN   1 pz   59,2X59,2   EQUOS OAK NATURAL   1 pz  

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(82) Cuna sobremesa 30x30 porcelain 5P

(359) ARCH BOX -MIX

5 piezas_piecesFormatos_ Piece Measurement: 29,75x29,75 cm

15 tacos (7,5x7,5 cm)

- RETRO (Pack 368)

8

- MOVING BLACK NAT TACO 7,5. - VANGUARD MIX NAT TACO 7,5. - NEUTRAL BLANCO NAT TACO 7,5. - BLADE GRAPHITE LAP TACO 7,5. - IMARBLE CARRARA LAP TACO 7,5. - NOVOCEMENTO GRIS LAP TACO 7,5. - NOVOCEMENTO SLIM MARFIL TACO 7,5. - XPLODE INOX LAP TACO 7,5. - CAYENNE IVORY TACO 7,5. - G-STONE IVORY EST TACO 7,5. - HARDEN GREY NAT TACO 7,5. - AUTUM TECA EXT TACO 7,5. - SONAR VESTUIGE NAT TACO 7,5. - NATIVE OAK NAT TACO 7,5. - ALLEGRO BIANCO PUL TACO 7,5.

PORTAPIEZAS_Craddle

Largo_Length: 30 cmAncho_width: 31 cmAlto_height: 3 cm

Largo_Length: 19 cmAncho_width: 9,5 cmAlto_height: 8 cm

Precio_price: 17 € aprox (Arch box 90+pieces).

Precio_price: 40 € aprox (Cuna 30x30+pieces).

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5 piezas_piecesFormatos_ Piece Measurement: 29,75x29,75 cm

15 tacos (7,5x7,5 cm)

8

Formatos_ Piece Measurement:

29,75x59,55 cm 44,63x44,63 cm

Formatos_ Piece Measurement: 24,9x100 cm

Formatos_ Piece Measurement:

44,63x89,46 cm 24,9x100 cm 50x100 cm

Totem alzado 6 CAP

Totem 4-CAP

Totem 3-CAP

Formatos_ Piece Measurement: 89,46x89,46 cm

Totem 90/120 CAP

9

PORTAPIEZAS_Craddle

Largo_Length: 51cmAncho_width: 20 cmAlto_height: 4,5 cm

Largo_Length: 51cmAncho_width: 20 cmAlto_height: 4,5 cm

Largo_Length: 60cmAncho_width: 22 cmAlto_height: 27 cm

Largo_Length: 30,5cmAncho_width: 28 cmAlto_height: 14 cm

Precio_price: 16 € aprox

Precio_price: 16 € aprox

Precio_price: 13 € aprox

Precio_price: 12 € aprox

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(81) Barca 90 5P

(79) CUNA ISEN (80) CUNA OLYMPO (78) CUNA CRETA

(374) pack “ISEN NAT” (375) pack “OLYMPO BRILLO”

(377) pack “CRETA NAT +OUTDOOR ”

PORTAPIEZAS_Craddle

5 piezas_piecesFormatos_ Piece Measurement: 90x90 cm

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Largo_Length: 58cmAncho_width: 92,5 cmAlto_height: 29 cm

Precio_price: 85 € aprox (Cunas+pieces).

Precio_price: 300 € aprox (Barca 90+pieces).

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(75) CUNA REMIND

(73) CUNA BRANCH NAT (77) CUNA SAW NAT (76) CUNA CATHAY NAT

(74) CUNA ASPEN

(380) pack “REMIND NAT” (376) pack “ASPEN NAT”

(358) pack “BRANCH NAT +OUTDOOR ”

(378) pack “SAW NAT ” (379) pack “CATHAY NAT”

11

PORTAPIEZAS_Craddle

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Largo_Length: 71cmAncho_width: 50 cmAlto_height: 4cmTrasera_back panel: 140 cm

Precio_price: 85 € aprox (Cunas+pieces).

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CUBE Concept

CUBE 45

CUBE 30

CUBE MULTILISTA

Click para descargar_Click to downloadPANELES MULTILISTA

Para series_for collections: - BUILD - SYLAN

8 Paneles_panels 90x68 cm

8 piezas_piecesFormatos_ Piece Measurement: 29,75x89,46 cm

8 piezas_piecesFormatos_ Piece Measurement: 44,63x89,46 cm 44,63x44,63 cm

Largo_Length: 64cmAncho_width: 34 cmAlto_height: 25 cm

Largo_Length: 64cmAncho_width: 50 cmAlto_height: 25 cm

Largo_Length: 64,5cmAncho_width: 95 cmAlto_height: 50,5 cm

Precio_price: 180 € aprox (Cube+pieces).

Precio_price: 170 € aprox (Cube+panels).

Precio_price: 325 € aprox (Cube+Panels).

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Para series_for collections: - BUILD - SYLAN

Paneles portapiezas_Panel for loose pieces

Paneles imagen_Panel for loose pieces

Cuna inclinada 6p Versa

Click para descargar_Click to downloadPANELES _ Panels 130X33

8 Paneles_panels 90x68 cm6 Paneles_panels 90x68 cm

8 piezas_piecesFormatos_ Piece Measurement: 29,75x89,46 cm

8 piezas_piecesFormatos_ Piece Measurement: 44,63x89,46 cm 44,63x44,63 cm

Largo_Length: 71cmAncho_width: 40 cmAlto_height: 20 cm

Precio_price: 165 € aprox (Versa+panels).

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Largo / Lenght : 226 cmAncho / Width : 110 cmAlto / Height : 230 cm

NEO expositor

Expositor NEO

Expositor GRANADA

Medida del panel_Panel Measurement 201x101 cm

Medida del panel_Panel Measurement 191,7x100,6 cm

Medida del panel_Panel Measurement 191,7x100,6 cm

Click para descargar_Click to downloadPANELES IMAGEN_Expositor pannels

PANELES DE IMAGEN_Exhibitor panels

Precio_price: 2.700 € aprox (Exhivitor+panels).