P O O C H N E W S

Edition 08 / 2012 1.866.933.5111 www.ThePoochMobile.us

Winter-Proof Your Pooch

1.866.933.5111 www.ThePoochMobile.us

IN THIS EDITION

Doing It For The Community 2

10 Reason for Winter Dog Washes 2

Ear Infections 2

Holistic Hounds 3

Is My Dog a Service Dog 3

Dog Treat Calories Count 4

Winter can be such a beautiful time of year and a fun time to spend with the entire family, both indoors and out. However the winter can affect our dogs

just as much as it can affect us, especially on those cold and dreary days when the outdoors is less than inviting for walks and playtime.

Along with the beauty winter brings, winter can also be a dangerous time for our dogs, but if you take a few precautions you and your dog will have a safe, healthy and fun filled winter season.

Coat CareWith a dog’s thicker winter coat comes the increased need for grooming and a coat that is well cared for is essential. Removal of loose hair and matts means your dog will be able to maintain a warm body temperature, whereas a dirty matted coat has no insulation properties.

Did you know? The air between hairs is called “loft” creates insulation against extreme elements. The best way to maintain that loft is to keep your dog’s coat clean, mat free and well brushed.

Proper coat maintenance can be achieved by regular brushing and bathing. It is recommended that dogs be washed every 2 – 4 weeks to keep their coat in top condition. When it is very cold shorthaired dogs and those with coarse fine coats or those that have had their hair clipped during the summer months can feel the cold more…so you may consider purchasing a special dog coat to keep him warm.

AllergiesDogs with indoor allergies such as those allergic to dust mites, insects and other allergens within your home may become worse in the winter as they spend more time indoors. Dogs may manifest these allergies by scratching or developing skin and ear infections that need to be treated by your vet.

Medicated shampoos and other treatments can alleviate some itching while also helping to treat infections. Supplements rich in Omega 3 fatty acids may also help to maintain a dog’s healthy skin.

Humidifiers can be especially helpful in homes with ducted or fan forced heaters that tend to be especially drying to a dog’s skin.

Talk with your Pooch Mobile operator today about the unique range of Pooch Mobile dog shampoos. Pooch Mobile shampoos are soap free, hypoallergenic and PH balanced for dog’s skin.

Canine CoughCanine cough is the most common infectious condition in dogs. It is caused by a highly contagious respiratory infection officially known as Bordetella Bronchiseptica and is often also caused by a virus called Canine Para-influenza. It can be best compared to the human version of a cold and is more prevalent in winter when it’s cold and immunities are at a low.

As the Canine cough is an airborne disease, it can be caught from contact with other dogs or even from a dog which has canine cough living up to 2 miles away. However there is a vaccine that can be administered by your vet that helps reduce (not prevent) symptoms by up to 80%.

The good news is that a dog will build up his own immunity to Bordetella and Para-influenza after the first instance. It is very rare for dogs to get a second bout of either for the remainder of his life.

Ponds and LakesDo not let your dog off leash around frozen ponds or lakes, keep them on their leashes at all times. Each year we hear those very sad news stories of dogs drowning in frozen ponds as they were chasing another animal or simply playing and are unaware of the dangers. Keep your dog safe and avoid panic situations if you can.

HeatingIf you have a fireplace or use a space heater, remember that your dog may try to snuggle up to the heat and accidentally singe their fur. Keep an eye out to make sure their tails, whiskers, or fur do not come into contact with the flames, coils, or other hot surfaces.

Ice MeltWhen dogs go outside they can pick up rock salt, ice, and chemical ice melt in the pads of their feet. Wipe their feet and check their legs and belly to ensure it is ice and chemical free. Dry them off when they come inside. They will quickly get used to this routine and it will also keep your house cleaner.

Senior PetsSenior pets need some extra TLC during the cold weather days. Their joints may become super sensitive and tender. Eliminate as many stairs as possible in your home or walk behind them when they climb stairs or hills in case they slip. Keep their bedding in a warm, draft free area.

NutritionIn winter, be sure to feed your pooch a nutritious diet consisting of good quality dog food and supplements as their bodies use more energy to regulate body temperature during the cold months. Many pet parents are choosing a grain-free dog food.

Active BalanceA dog should stay active during the winter or he may become bored and destructive when left at home.

If it’s too cold or wet outside, set up some activities that your dog can do indoors so he can stay entertained. Chews and toys are great for keeping dogs busy. But remember, a good balance of exercise, a warm bed and rest is the answer.

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10 Benefits of The Pooch Mobile Washing

Your Dog in Winter

1. Your dog gets a warm bath

2. Your dog is fully blow dried

3. You won’t need to use the cold garden hose

4. Minor ailments may be picked up at a stage that they can be treated more easily

5. Your dog will be clean and smell great

6. Your dog will love the one on one attention he receives

7. Your dog’s coat will be kept in great condition

8. Ongoing advice from your local operator

9. We come to you, saving you time – year round

10. You can rest assured that your four legged family member is well cared for.

Ear infections are a common problem especially with longer haired breeds, but all dogs can get ear infections.

DietDiet can play a big part in reoccurring problems such as ear infections. Many dog owners have found switching their dog to a grain-free dog food has helped reduce or even eliminate ear infections completely.

SeedsCountry dogs often get grass seeds down the ears, causing a head standing, mind-bursting tickle. The onset is sudden and the vet should be seen as soon as possible; grass seeds left down the ear can cause long-term chronic ear problems.

MitesEspecially with dogs that sleep in close proximity to cats, ear mites can be a problem. Invisible to the naked eye, these creepy-crawlies, often buried in wax, cause a tickle by doing a dance down the ear canal.

Hemorrhage In The EarflapThis causes the ear to swell up like a balloon, and usually only occurs in older dogs who have some chronic ear trouble. Plagued by a bad ear, they shake their heads a lot, rupturing one of the ear’s tiny blood vessels. Surgery is usually needed in such a case.

Local Allergic ReactionSometimes the bare underside of the earflap becomes irritated by something in the environment such as grasses and goes red

and hot. The dog shakes his head because of the irritation and may start trouble further down the ear.

Signs Of Ear ProblemsHead shaking, rubbing the ear along the ground or scratching it are usually the first signs of ear problems in a dog. The more chronic case will hold its head to one side or hold the ear flattened against the head. Any bad smell coming from the ear spells trouble. Also, any yellow discharge should be regarded very seriously and requires an immediate visit to the vet. Remember though in some bad ear cases there are no early signs so you must always do a regular check.

Putting In Ear DropsHold the ear up vertically by the tip, this opens up the canal. Squeeze the drops into the ear. Next, massage the base of the ear where you will hear a squelching sound, indicating the drops have collected in the right place. Then let go of the ear and stand back – you may want to consider putting

drops in ears outdoors.

The Pooch Mobile uses and recommends Nzymes Ox-E-Drops for ear infections. Ox-E-Drops are very safe and easy to use. Ask your Pooch Mobile operator today about Nzymes products for your dog’s best wellbeing.

Ear Infections

DOING IT FOR THE COMMUNITYThere are many local community-minded businesses and The Pooch Mobile is no exception.

The Pooch Mobile philosophy of “We Care” not only relates to cleaning and caring for dogs, it is strongly tied to caring and helping the com-munity. The Pooch Mobile operators relentlessly give up their spare time to work with the community and attend events to help raise money for charities.

As Pooch Mobile operators we are so fortunate to be doing a job we love, that we want to give back to the community while raising much needed funds for our homeless animals.

Do you have an event you would like The Pooch Mobile dog wash to attend? We would love to hear from you - Colorado Office 303 770 5111 Nevada Office 502 558 4699. Visit: www.ThePoochMobile.us or email: info@thepoochmobile.us

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More and more people are turning to alternative medicine to cure their aliments, and they’re doing the same for their dogs.

Almost every alternative therapy used to treat humans can also be used on dogs. Often, dog lovers experiment with alternative therapies to find gentle treatments for conditions such as pain, especially in senior dogs. Acupuncture, chiropractic, aromatherapy and massage are all used to ease pain.

AcupunctureAcupuncture and Chinese Medicine Acupuncture uses very fine needles placed into the body at specific points to promote healing. It has been used for 4,000 years and its popularity and use are increasing. There are a growing number of trained professionals offering acupuncture to dogs. It also complements traditional medicine very well. Most dogs undergoing acupuncture become very relaxed and often fall asleep due to the relief it can bring.

ChiropracticThis alternate therapy works on the fact that misalignments in the spine can affect how the body functions. The aim is to gently adjust the spine to stimulate healing by taking pressure off nerves leaving and entering the spine. This must be done by a professional trained in veterinary chiropractic’s. Senior dogs can really benefit from a chiropractic visit.

HolisticHoundsMassageProfessionally administered dog massage assists in…

• Maintaining health and wellness• Increasing bone density• Helping alleviate pain• Soothing tired muscles• Reducing injury time• Creating higher physical contact• Making your dog feel fantastic

AromatherapyAromatherapy has been used for hundreds of years to promote health and wellbeing and leave a sense of calmness. Its use in treating specific conditions is well documented and The Pooch Mobile offers those very same benefits to your dog. The exclusive Aromacare range is available in Lavender and Rosemary. Pooch Mobile Aromacare contains pure essential oils and vitamin E to provide your pooch with a beautiful, pleasant fresh aroma and adds luster to your dog’s coat.

• Lavender rinse has been formulated to relieve itching, promote healthy skin, relieve anxiety, is antibacterial, insecticidal and also promotes a positive mood…it also acts as an anti-inflammatory.

• Rosemary rinse is uplifting and stimulates circulation, creates a positive mood, relieves sore tired muscles, is antibacterial and brings the blood and energy to the skin, which is beneficial for hair growth.

Ask you Pooch Mobile operator which Aromatherapy rinse will be best for your dog.

Is my dog a service dog?Many customers have asked us over the years if their dogs qualify as a service dog and where can they purchase a service dog vest. The Pooch Mobile is a huge supporter of service dogs and their owners that depend on them for simple everyday chores to life saving tasks, however just because you like to take your dog everywhere with you or you feel more comfortable when he is at your side, that doesn’t make him a service dog in the eyes of the law.

“Service animals are defined as dogs that are individually trained to do work or perform tasks for people with disabilities. Examples of such work or tasks include guiding people who are blind, alerting people who are deaf, pulling a wheelchair, alerting and protecting a person who is having a seizure, reminding a person with mental illness to take prescribed medications, calming a person with Post Traumatic Stress Disorder (PTSD) during an anxiety attack, or performing other duties. Service animals are working animals, not pets. The work or task a dog has been trained to provide must be directly related to the person’s disability. Dogs whose sole function is to provide comfort or emotional support do not qualify as service animals under the ADA. This definition does not affect or limit the broader definition of “assistance animal” under the Fair Housing Act or the broader definition of “service animal” under the Air Carrier Access Act. Some State and local laws also define service animal more broadly than the ADA does. Information about such laws can be obtained from the State attorney General’s office.”

If you put a vest on your dog who is not a Service Dog by law, you are in violation of Federal Law. If you are reported to the authorities and they investigate to find that indeed your dog is not a Service Dog, it’s going to cost you some jail time and/or large fines. The Federal Government does not smile favorably on fakers. If you are caught, you will be treated like a criminal. If you are convicted, you are on Federal record, a criminal.

NEWS F L A S H !

ThePoochMobileisnowinNevada! The Pooch Mobile dog wash is very excited to announce that our well known professional caring dog wash service is now available in Las Vegas, Nevada. Have friends or family in the Las Vegas/Henderson area? Let them know that The Pooch Mobile can come to them and take care of their pooches bathing needs.

1.866.933.5111 www.ThePoochMobile.us

FRANCHISEES WANTEDSpeak with us Today!702-558-4699www.ThePoochMobile.us

I LOVE MY JOB. It’s

the best job anyone

could wish for.

Imagine going to

work every day and

being greeted by

clients who can’t wait

to see you! Well, that

happens to me and

it’s great. I’m my

own boss, work flexible hours, meet the most

beautiful dogs and get paid for it! What more

could I ask for?

I’ve also met so many terrific people and my

business is thriving. I have so much fun and no

day is ever the same. Dogs really are incredible.

Contact The Pooch Mobile for more details on

becoming a Pooch Mobile franchisee.

Kate Mor, Franchisee

Join The Pooch Mobile on Facebook and be in the monthly draw. Each month 1 name is drawn and the winner will receive a box full of doggie toys and treats for their best friend. We love meeting your dogs, so post a photo of your four legged friend together with a note telling us all why he/she is such a big part of your life and you will receive an extra entry into the monthly drawing.

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Dog Treats Calorie Count Pet obesity is a serious problem affecting over half of the dogs and cats in the U.S. Helping your dog maintain a healthy weight is an important part of regular dog care. But how many calories are you really giving him? We all know how hard it is to say no to those big brown eyes, but giving treats throughout the day and night can add up to a surprisingly large number of calories.

Calories/piece

Beggin’ Chew Large ........................... 672 Beggin’ Chew Medium........................ 336Snausages ............................................ 33Chew-eez Rolls Large ......................... 732Chew-eez Rolls Small ......................... 171Milk Bone Large .................................. 115Pig’s Ear .............................................. 182

Please take responsibility of your dog’s weight by feeding a well-balanced dog food, limit the number of treats and introduce fresh fruit, berries and vegetables into his daily diet. For a complete calorie list please visit http://www.ahrdvm.com

Dogs are waiting for our call. We have a select number of areas

available for an immediate start. Various packages available to suit your

financial needs including established customers and advertising packages.

For further details on Franchise areas and Independent

Contractor positions, please contact Annie 702 558 4699

The Pooch Mobile is looking for

GREAT people to join our team!