The Definitive Middle East Insurance Magazine

MEDIA KIT2012

What is Premium?Premium is the first monthly English magazine – edited in the GCC – that provides up-to-date news, unbiased commentary and in-depth analysis on the Middle East insurance industry.

About PremiumEvery industry needs an accurate and reliable source of news, views and analysis without having to wait too long. Premium aspires to fill this gap in the Middle East insurance market by bringing out a monthly English magazine with a definitive reach covering thousands of industry professionals including insurance practitioners, brokers and insurance buyers (Risk Managers).

The objective is to be the preferred insurance magazine in the region by providing meaningful commentary and insightful analysis of regulatory developments, corporate initiatives, competitive challenges and emerging trends.

Premium vows to provide equitable information on the critical developments impacting the insurance vertical through the on-ground efforts of a powerful editorial team based in Dubai and an extensive network of industry experts. The magazine shall keep pace not only with GCC trends but also include Egypt, Syria, Lebanon, Jordan, Iran, Yemen and the north African markets for a more holistic view of the industry.

Simply put, Premium will keep a finger on the pulse of the industry.

Global ExposurePremium will be represented at all major regional and international insurance events. In the region Premium has plans to support major insurance events such as:› Saudi Insurance Summit › Middle East Insurance Forum › General Arab Insurance Federation (GAIF) conference› (FAIR) Federation of Afro-Asian Insurance and Re-insurance conference

It also has plans to be represented at international insurance gatherings such as:› Monte Carlo Rendezvous › Baden Baden Conference and› World Insurance Forum

Global exposure of this degree will enable Premium to serve as a window to key opportunities in the Middle East insurance markets and raise the profile of front-runners in the region.

MEDIA KIT2012

DistributionOverall circulation 11,700 copies

COUNTRY PER CENTUAE 25%KSA 21%Bahrain 10%Lebanon 10%Kuwait 8%Egypt 5%Jordan 4%Qatar 4%Oman 3%Yemen 1%UK & European Territories 5%Syria 1%Iran 1%Bermuda 2%

INSURANCE SECTORS PER CENTBrokers, Agents & Intermediaries 30%Major Corporations 27%Insurance & Reinsurance Companies 23%Bank & Financial Services 7%Consultants, Lawyers & Auditors 4%Government Departments 8%Loss Adjusters & Assessors 1%

CORPORATE SECTORS PER CENTShipping/Freight/Aviation/Transport 21%Heavy Industry & Manufacturing 17%Oil & Gas 13%Construction 12%Retail & FMCG 9%Hospitality 6%Hospitals & Medical Sector 6%Real Estate 6%Educational Institutes 5%IT & Telecom 4%Automotive 1%

DESIGNATION PER CENTGeneral Manager 25%MD/CEO/VP/Chairman 24%Human Resources Manager 17%Financial/Administrative Director 14%Technical/Underwriting/Marketing/Treaty Managers 11%Risk Manager/Insurance Manager 9%

Editorial CalendarMay: Reinsurance, Regulatory updates, Qatar market report

June: Pricing, Engineering insurance, UAE market report

July: Life insurance, GCC insurance report, Saudi Arabia market report

August: Risk management, Professional liability, Oman market report

September: Agricultural insurance, Bancassurance, Kuwait market report

October: Marine insurance, Risk management, Jordan

market report

November: Construction insurance, Takaful, Bahrain market report

December: Bancassurance, Ratings, Lebanon market report

MEDIA KIT2012

Special Advertising

POSITIONS PRICE (US$)Outside Back Cover 6500Inside Back Cover 5250Inside Back Cover Gatefold 8225Inside Front Cover 5625Inside Front Cover Gatefold 7800Front Cover Reverse Gatefold 8950Opposite Contents 4650Double Page Spread 6200Full Page 3900Half Page 2350Quarter Page 1400Annual Directory Listing 2000

Series Discount 0-3 issues a year less 5% 4-6 issues a year less 10% 7-9 issues a year less 15% 10-12 issues a year less 20%

Technical Specifications

Double page spread Trim size: (w)430mm x (h)285 mmBleed: (w)436mm x (h)291mmType area: (w)404mm x (h)270mmGutter allowance: 6mm

The above rates are calculated utilising the now–current conversion rate of US$1 = AED3.68.

Full pageTrim size: (w)215mm x (h)285mmWith bleed: (w)221mm x (h)231mmType area: (w)205mm x (h)275mm

Half page horizontal (Within type area)(w)190mm x (h)128mm

Half page vertical (Within type area)(w)94mm x (h)260mm

Production Data

File requirements › Ilustrator CS and InDesign CS Application › All images must be composite CMYK, high resolution

(300dpi) format› All Fonts must be outlined › All documents should contain a bleed area of 5mm

PDF Format › All files must be PDF version 1.3 or higher › All files must be composite CMYK › All images contained within the PDF must be high

resolution (300dpi) CMYK format › The document should contain no spot colours.

File Delivery › ATPH has a dedicated FTP site that can be used for uploading copy material, details of which

are with your account manager › If supplying files by email, please send them to production@premium-me.com› If supplying files on disc, please use industry standard CD/DVD.

Premium Magazine, Office # 209, DMC building # 05, Dubai Media City, Dubai, UAE

For all Advertising enquiries, SUDESH SHANKARPublisherTel: + 971 (4) 390 3940Fax: + 971 (4) 390 8286Dir: +971 (4) 446 5315Mobile: +971 (55) 755 9551Email: sudesh@premium-me.com

For all Editorial enquiries, editor@premium-me.com

Send materials to, production@premium-me.com

MEDIA KIT2012

The Definitive Middle East Insurance Magazine