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Stands For Opportunity

Maximizing Resources forMaximizing Resources forInternational StudentInternational Student

RecruitmentRecruitment

Rocky Blesso

Talia Cerrone

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AgendaAgenda

Why is recruitment important?

Developing a recruitment plan

Strategies

Evaluating efforts

Resources

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Recruitment: An IntroductionRecruitment: An Introduction

Why is it important?

Win-Win Situation

1.Diversity / Cultural Exchange

2.Economic Contributions

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Diversity/Cultural ExchangeDiversity/Cultural Exchange

o Enhancing the educational experience

o Increased value of U.S. education

o Institution reaching international

prominence

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Economic ContributionsEconomic Contributions

Open Doors 2007 Institute of Intl Education

$14.5 billion

$625 million

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Open Doors 2007Open Doors 2007

Recent Trends in U.S.Recent Trends in U.S.

Total international enrollment increased 3% to582,984 students in 2006/07

Top 5 leading places of origin are all in Asia(India, China, South Korea, Japan, Taiwan)

Top 5 Host states: California, New York, Texas,

Massachusetts, and Florida hosted 43% ofinternational students

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Assessing why you should recruitAssessing why you should recruit

Institutions mission and goals

Reviewing institutions infrastructure

Obtaining support from administration

Review current enrollment data and trendsover previous years

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Developing a Recruitment PlanDeveloping a Recruitment Plan

Determine the strengths of your institution and its

programs

Link to other international efforts and enrollment

plan of the institution

Set realistic and measurable objectives

Consider a multiyear and short term plan to allowchange based on shifting markets

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Developing a Recruitment PlanDeveloping a Recruitment Plan

Target regions (diversifying population to protect

against political and financial instability)

Decide on marketing goals

Who and when?

Budget

Evaluate your efforts

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Assessing your PlanAssessing your Plan

Periodic evaluations

Compare expected results to actual results

Adjust your plan if needed

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Implementing PlanImplementing Plan -- BasicsBasics

Train staff to adequatelyrespond to inquiries

Setting up systems to track the number ofinquiries and their conversion toapplications, admissions and enrollment

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StrategiesStrategiesFocusing on quality student services

Ping Pong vs Plus 1

Happy students are your best recruiters

Surveying international students

Identifying gaps in services

Educating the campus

Advisers serving as recruiters

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Cultural ProgrammingCultural Programming

Whole Student needs

Practical and Social

Retention

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StrategiesStrategies

Publications and materials

Mailing materials to students, international

schools, and advising centers Overseas advising centers

Fulbright commissions

International schools overseas

Students in ESL programs

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StrategiesStrategies

Advertising in directories, publications,newspapers and journals

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StrategiesStrategies

Advertise in websites

Hobsons

U.S. campus website

International Graduate magazine

Gradschools.com

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StrategiesStrategies

Developing or using existing

alumni network

Utilizing faculty, administrators and current

students traveling abroad

Creating and implementing a communication

plan with prospective students (e-mail, onlinechats, mailing)

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StrategiesStrategiesRecruitment trips

Focusing on your target regions Joining an educational fair vs. setting up your own

Making the most out of your trip

Setting realistic expectations

Who should travel?

Follow-up with prospective students and contacts

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StrategiesStrategiesEvaluating your website Easy to navigate, easy to read

Keep web screens short

Show campus

Contact information

Application process

Access to application

Provide links to education USA centers andvisa process

www.ucf.edu

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ResourcesResourcesEducation USA

www.educationusa.state.govNAFSA http://www.nafsa.org

IIE Open Doors http://www.iie.org

Linden Tours www.lindentours.com

Hobsons www.hobsons.com

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Questions?