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    Indian Ethos In

    Management Context

    Prepared by :

    Hiral KavaiyaAmi Sheth

    ankita Chitroda

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    Indian ethos Anintroduction

    What is ethos ?The set of beliefs, ideas, etc. about socialbehavior and relationship of a person or group.

    - Cambridge AdvancedLearners Dictionary

    The moral ideas and attitudes thatbelong to a particular group or society.

    - Oxford Advanced

    Learners DictionaryThe Indian Ethos is the outcome of the Hindu wayof life. Indian ethos means application of principles ofmanaging an organization revealed in our ancientwisdom described in Gita and Upanishads.

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    Needs for IE for Business1. Value oriented management system can be established with the

    help of Indian Ethos.

    1. To ensure all round development, growth and prosperity.

    1. Indian ethos guides us on superior performance with obligation ofsocial responsibility.

    1. 4. Indian ethos emphasize on people orientation rather than plantorientation.

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    Application of Indian Ethos

    1. Attitude of the management.

    2. Self management.

    3. Meditation.

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    eas an oug s revea eby an Ancient Scriptures on

    IEM : 1.Atmano Mokshartham, Jagat

    hitaya cha:

    2.Archet dana manabhyam:

    3.Atmana Vindyate Viryam:

    4. Yogah karmashu Kaushalam,Samatvam yoga uchyate:

    5. Yadishi bhavana yasya siddhi

    bhavati tadrishi:

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    Basic principles on IEM :

    1. Human being has potential Energy andtalents.

    2. One must develop ones third eye.

    3. Work is done as worship (karma yoga). 4. seek to performassigned duty in an excellent

    manner.

    5. Cooperation is a powerful instrument forteam work.

    6. A management with proper combination ofvalues and skill ensure harmony & progress.

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    Difference between western& eastern(Indian) approach

    Items Western Approach Eastern ApproachBelief Production, Productivity, Profit

    at any costMaterial gain with socialwelfare

    Guidance Management by mind leads ego Soul interiorizedmanagement

    Emphasis Profit maximization Wealth maximization &integrated growthharmony

    Problem solving Conflict resolution bynegotiation & compromise

    Conflict resolutionthrough integration &stressing super ordinatecommon goals

    Decision making Brain storming Brain stilling

    Development

    process

    Physical, Vital and Mental only.

    Soul or spirit ignored.

    Emphasized Human

    enrichment and totalquality. Integrated

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    redefinedTerm General definition ( At

    Present)IEM Definition

    Management Getting things done Helping people to produceextraordinary results

    Productivity Output centric People centric

    Planning Management by results Management by strategy

    Motivation of people Maslows Theory of Needswith some modifications

    Self-motivation,encouraging subordinateto be creative

    Resources External Internal

    Health of the companyMoney - oriented People oriented

    Profitability In terms of money( Exclusion of social cost )

    In terms of good publicimage ( Including socialcost )

    Job satisfaction Job satisfaction by Hygienefactor

    Job satisfaction byinnovation, uniqueness.

    Training Function oriented Value oriented, holistic

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    A Managers mind setGeneral Concept IEM Concept

    Produce results Produce performersOrganize men, materials, machines &money

    Mobilize men & sound out otherReadiness

    Plan, set goals, prepare schedules,checklist

    Obtain agreement & commitment onMeans & ends

    Motivate, praise, reprimand, punish,pushpeople

    Inspire, empower, celebrate success,mourn failure, draw people

    Check, control, report at the commandpost

    Set personal examples: be visible,accessible and always on the move

    Coordinate, requisition, convenemeetings

    Facilitate, show ways to overcomeobstacles, take part in informalgatherings

    Instruct, issue notices, order, demandcompliance

    Make queries, sound out ideas,encourage

    Suggestions-

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    Nishkam karma & sakamkarma

    Lord Krishna in the Gita says:

    NK (Detached Involvement) SK (Attached Involvement)

    Psychological Energy Conservation Psychological Energy Dissipation /BurnOut

    Reactionless Action Reactionful Action

    Perfection is the Aim to handle

    bothsuccess & failure

    Success is the Aim success

    excludesfailure

    Being in the world, but not of it Being in the world and also of it

    Socio-economically relevant Socio-economically questionable

    Work-commitment Reward-commitment

    Mind enrichment Job enrichment

    Excellence through work is worshipExcellence through competitiverivalry

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    Skill Value Matrix

    VALUES

    STRONG WEAK

    STRONG

    WEAK

    S

    KILL

    S

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    Business work ethics

    Work ethos or work culture refers tocertain norms of behavior governing theconduct of workers involved in work situationto achieve certain desired objectives.

    Work Ethos at different level of management :

    1.

    At Basic level2. At Top level

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    Reasons for poor workethos

    1. Lack of commitment2. Lack of discipline3. Poor working condition4. Political interference5. Decline in moral standard

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    Business ethos forimproving work culture

    1. Higher wages for higher productivity

    2. Providing Attendance bonus to reduce

    absenteeism.3. Workers should be properly rewarded.

    4. Opportunity to participate in management

    decision making .

    5. Political view should be neglected from day

    to day business operation.

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    IE improving work culture1. Every work is an opportunity to gain

    materially and spiritually in our work.

    2. With calmness, mend achieves most.

    3. As we think , so we succeed, so we

    become.

    4. Strength and cooperation for excelling in

    work comes from divine.

    5. Mutual cooperation and respect proves

    highest growth to all.

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    Bhagwad-Gita An EpicBhagwad gita means song of the Spirit, song of the Lord.

    Book with sublime thoughts & practical instruction on yoga, Devotion,vedanta & action.

    The essence of Vedic Literature and a complete guide to practical life-says maharishi

    Managent lessons were brought in to light by :-Divine Maharshi Mahesh Yogi and-The spiritual philosophy by Sr. Srila Prabhupada Swami-Humanism by Sai Baba.

    The Bhagwad Gitacan be experienced as a powerful catalyst fortransformation.

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    Bhagwad Gitainmanagement point of view

    The Bhagwad Gita, written thousands of years ago,enlightens us on all managerial techniques leading ustowards a harmonious and blissful state of affairs inplace of the conflict, tensions, poor productivity,absence of motivation and so on, common in most of

    Indian enterprises today - and probably in enterprisesin many other countries.

    The modern (Western) management concepts of

    vision, leadership, motivation, excellence in work,achieving goals, giving work meaning, decision makingand planning, are all discussed in the Bhagwad Gita.

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    the light of BhagwadGita

    1. Utilization of available resources.

    2. Work commitment

    3. Motivation self & self transcendence

    4. Work culture

    5. Work results6. Managers mental health