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TRANSCRIPT
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Press Kit
Table of ContentsIntroduction 2
About RIFA 3
Ministries 4
Logos 5
Statistics 5
Social Media 5
In the News 6
Testimonials 7
Contact Information 7
IntroductionThank you for your interest in Regional Inter-Faith Association (RIFA). This press kit includes key information about RIFA’s mission, ministries, media coverage, and the community we serve.
Our online press room contains additional web-only features such as logo files, a photo gallery, video features, our identity kit, and additional information about RIFA.
Please direct all questions and media inquires to:
Lindsay Dawkins, Communications [email protected]
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Press Kit
About RIFARIFA is a Christian nonprofit organization that feeds, clothes and trains people in need by combining life-changing resources from area churches, businesses and individuals to show Christ’s love in action every day of the year.
MissionTo reach out with the love of Christ to help people in need and to provide resources for a better future.
Key Verse“Jesus took the five loaves and two fish, looked up toward heaven, and blessed them. Then, breaking the loaves into pieces, he kept giving the bread and fish to the disciples so they could distribute it to the people.” Luke 9:16
VisionTo meet needs in our community and empower individuals to prepare for the future.
Our StoryIn 1976, local churches and community leaders came together to discuss the growing poverty levels in Jackson, Tennessee. The common problem: each individual church and civic organization did not have the resources to effectively provide relief for those in need. To coordinate a united effort they formed a separate agency to help: the Regional Inter-Faith Association (RIFA).
RIFA began with food drives in church parking lots and has since expanded to include a wide range of community services. The Soup Kitchen serves hot food to 175 people a day. The Thrift Store provides household items, clothing and furniture at affordable prices. The Snack Backpack Program feeds children who may not otherwise have meals outside of school. The Food Bank allows other nonprofit groups to provide for those in Madison County and seven surrounding counties.
In the fall of 2012, RIFA moved from its location on North Highland Avenue to new facilities at 133 Airways Boulevard. This new building is an updated and more efficient space to better serve those in need in Jackson-Madison County and seven surrounding counties.
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Press Kit
MinistriesThese descriptions communicate each ministry’s purpose and help us communicate our ministries to the community.
Ministries One-Line Description
Reaching OutReaching Out
Soup Kitchen Serves a hot meal for lunch daily and two evenings meals each week to the hungry in our community
Relief Services Provides a safety net for individuals and families experiencing an unavoidable crisis.
Snack Backpack Provides kid-friendly, easy-to-prepare, nutritious food to school children who have little or no food over the weekends.
Food Bank Distributes food to other local nonprofit agencies in Madison County and seen surrounding counties.
Lifting UpLifting Up
Thrift Store Provides gently-used, donated clothing, furniture and household items at a low cost to the community.
The ROAR Project• CUB • LION • Summer ROAR
Invests in the lives of children through after school tutoring and mentoring to help them become positive builders in their community.
CUB (Call Us Builders) Focuses on character building and academic development for elementary students.
LION (Leaders In Our Neighborhood) Focuses on leadership development for middle school students.
Summer ROAR Ministers to children in a day camp setting filled with Christ-centered activities.
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Press Kit
LogosOur updated logo was redesigned and implemented in 2010. It features the acronym “RIFA” and our tagline “Reaching Out” in bold letters, and “Lifting Up” in italics, which matches the “I” in RIFA.
Our Identity Kit, which outlines the proper usage of our logo, is available on our website. The official RIFA logo files are available on our website.
StatisticsIn 2014, RIFA: • Served 65,113 hot meals in the Soup Kitchen to the disabled, the elderly, the
homeless, the working and non-working poor in our community.• Provided 22,807 Snack Backpacks (which include 6 meals) to school
children who have little or no food over the weekend.• Invested in the lives of approximately 30 children in the ROAR project and
Summer Club ministries.• Distributed over 140,000 pounds of food to other hunger-fighting nonprofit
agencies in 7 counties in West Tennessee through our Food Bank.• Impacted 4,889 individuals and their families through Relief Services by
providing rent, utility, thrift store vouchers, hygiene, laundry, shower and emergency food assistance.
• Net proceeds from the Thrift Store provided 25% of the overall budget to help fund our various ministries.
Social Media Click on the links below to visit our social media pages:
www.facebook.com/rifajackson
www.twitter.com/rifajackson
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Press Kit
In the NewsFor a complete listing of press coverage, please visit our website. Here are some previews of recent event coverage from The Jackson Sun and WBBJ.
Press releases are also available on our website.
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The Jackson Sun: “Canstruction supports food bank through contest” by Katherine Burgess,
The Jackson Sun: “‘Everything is from our faith,’ says Kay Robertson” by Katherine Burgess, 9.21.2014
The Jackson Sun: “Volunteers serve Christmas lunch at RIFA” by Nick McFerron, 12.25.2014
WBBJ: “RIFA hosts families for Help Portraits,” by Jordan Hall, 12.6.2014
Press Kit
TestimonialsVisit our website for a complete library of video testimonials.
“In the soup kitchen, it's wonderful to see how God provides for the meals. We'll be almost out of something, then it will literally walk through the door just when you need it.” - Cheryl Jobe, RIFA volunteer
“We serve food [in the Soup Kitchen] out of obedience to God, but really we're about telling people about Jesus, we're about showing people Jesus by the love, care and concern we show when they come through the door. People are what really matter." - Dan Ward, volunteer coordinator
“Anything you donate to RIFA goes to local people. And that's the main thing -- that you can see [your donations] in action and know that these people that you come in contact with are being helped.” - Cheryl Thomas, thrift store manager
Video linksRIFA Snack Backpack: https://www.youtube.com/watch?v=o8YdrTnQzLERIFA Thrift Store: https://www.youtube.com/watch?v=KwhqVPCwiw8RIFA Soup Kitchen: https://www.youtube.com/watch?v=KTAKlokN-RAOfficial RIFA video (2013): https://www.youtube.com/watch?v=2GFrCeIWkTw
RIFA YouTube Channel: https://www.youtube.com/channel/UC9iGGfGBchEhu3hDOMTl7sQ
Contact InformationFor media inquires and interviews with RIFA staff, please contact:
Lindsay Dawkins, Communications [email protected]
Visit our website for more information about RIFA: www.rifajackson.org
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Press Kit