really connect - webinar 2 - social etiquette
DESCRIPTION
The full recording of this webinar can be found at www.ReallyConnect.com/Webinars.TRANSCRIPT
Mike Clark & Naomi Johnson
@ReallyConnect
company/really-connect
Groups/ReallyConnect
ReallyConnect.com
Social Etiquette: Building Trust Online
Webinar SeriesSession 2: Social Etiquette
+ 450 other corporates & 1000’s of SMEs
+44 20 313 73 313
Mike Clark
Get in touch with Mike?
@MikeClark03
in/mikeclark3
groups/reallyconnect
reallyconnect.com
Worked with 1000's of small business owners to improve their sales & marketing
Provided sales and LinkedIn training for Oracle, IBM, Siemens, Wowcher and many other household blue chip companies
Passionate about empoweringpeople to use LinkedIn to produce REAL results
+44 20 313 73 313
Bert VerdonckBert is an international keynote speaker, a LinkedIn Expert and a creative lifehacker.
Bert has trained hundreds of corporates and thousands of SMEs and freelancers.
Did you know Bert (co-)authored 6 books? Check out his LinkedIn profile for more info!
Get in touch with Bert?
@BertVerdonck
in/bertverdonck
groups/reallyconnect
reallyconnect.com
Naomi Johnson
Training Consultant at Really Connect for 11 months, spoken with 150+ businesses
Small Business Marketing Specialist with 8 years experience
Author ‘Grassroots to Green
Shoots’ www.GrassrootstoGreenShoots.com
Naomi JohnsonGet in touch with Bert?Get in touch with Bert?
+44 20 313 73 313
Get in touch with Bert?
@Coach_Marketing
in/NaomiJohnsonUK
groups/reallyconnect
reallyconnect.com
Goals & Objectives
Agenda
How Mastering Social Etiquette will help you
What is Social Etiquette?
Why Mastering Social Etiquette is Important
Practical Do’s and Don’t
What is Social Etiquette?
“The customary code of polite behaviour in society or among members of a particular
profession or group”
~ Oxford Dictionary
Getting It Wrong
Drawback of getting it wrong…
Burn relationships you’ve spent your entire career building
Annoy people
Damage your personal and company brand
Build a negative association of you inside your network
Miss out on opportunities
You’re making it harder work for yourself
Benefits of Mastering ‘Social Etiquette’
Become confident sharing valuable content and being seen
Protect your company branding and personal brand
Develop valuable relationships with your key prospects/candidates
Create grater awareness of what you do
Share your message more effectively
Establish yourself as thought leader
Develop trust, not burn it
What’s Unique about LinkedIn?
Practical Do’s and Don’tsDO DO NOT
Passive • Send a personalised invitation •Have an up to date and complete LinkedIn profile •Write your profile with your audiences interest in mind• Use Rich Media Content to engage people
•Send a ‘Standard’ invitation to connect •Have an incomplete LinkedIn profile•Project a direct sales message on your profile especially ones with an urgent nature or scarcity message
Active • Add meaningful comments on items that mean something to you•Make Status Updates mentioning what you’re working on• Share meaningful and relevant content• Be consistent in subjects shared
• Share posts, like or comment on things you’ve not read• Share irrelevant content that distracts from your brand•‘Bad mouth’ people in your updates – especially on LinkedIn
Proactive • Send personalised private messages to 1 or a few friends stating the benefits involved for them
• Send highly personalise InMails
• Send Mass Mailings
• Send ‘impersonal’ InMails about what you’re doing and what you want
Let’s All Learn EtiquetteMore people who learn to use it correctly, the more active
engagement there will be
Start a discussion with co-workers, associates, friends and family
Establish your own code of conduct and follow it
Lead by example
Educate: Share this webinar with them
LinkedIn Fundamentals Programme
Social Selling Programme – Foundations & Advanced
Social Recruiting Programme
In Company Training
LinkedIn for Charities
£1 million LinkedIn Social Selling challenge
How We Can Help
www.reallyconnect.comOr email [email protected]
Next StepsIf you are a:
Entrepreneur
Recruitment
Sales
Wish to discuss how LinkedIn could help you achieve your outcomes, then please book a 45 minute session with Naomi Johnson:
www.ReallyConnect.com/accelerator
Mike Clark & Naomi Johnson
@ReallyConnect
company/really-connect
Groups/ReallyConnect
ReallyConnect.com
Social Etiquette: Building Trust Online
Webinar SeriesSession 2: Social Etiquette