ETIQUETTE AND DESIGN ACADEMY

2013NAME:STUDENT ID:

[ETIQUETTE AND DESIGN ACADEMY]

ContentsTABLE OF FIGURES3Executive Summary5Business Research6Business Strategy6Policy & Procedures6Tuition payment6Missed Lessons and Make-Up Lessons7SMART Objectives7Specific Objectives7Measureable7Achievable8Relevant & Time based8Description of the Firms Products/Services8Marketing Strategy8Pricing9Pricing Policy9Promotion9Radio9Discounts10Banners and Billboards10Operations Plan10Survey11Questionnaire11Graphical Analysis:13Financial Projection17Master Budget18References27

TABLE OF FIGURESFigure 1: Operations Plan10

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1-SAMRT objectives as a point and must be Specific Measurable Achievable Realistic Timely.2- Financial Projections/Income Statement (50 words) white it as a paragraph after that make the balance sheet and income statement. (Master budget) 3- About the survey expect that those who answered the questionnaire 50 persons and make chart for it.

Executive SummaryThe Etiquette and Design Academy will attempt to be the leading academy in Al-Ain. Etiquette and design Academy is one particular place which serves its students with the required skills and knowledge which later help a student in showing the ability they posses. It is a step to sustain the on going trends in designing discipline as well as in simple etiquettes of self presentation; its a step to ensure that the industry is provided by exceptional talent. The Academy provides an exceptional level of training to those students who can excel in the field of design and which lack the knowledge of etiquette.

Business ResearchThe objective of this academy is to explore the field of etiquette in general and design for perspective and in fulfillment of the objective we will be required to conduct a series of surveys to obtain the appropriate target market and to see whether there are potential students to make our business successful or not. We have decided to hand out Questionnaires to the target market and from there we can analyze what kind of programs the public really wants, because the type of service which we provide is not being marketed at a professional level. After analyzing our surveys we will launch small stalls in local malls and popular shopping districts to further study the market.Business StrategyPolicy & ProceduresUpon registrations Students can join for a short course of 3 months and fees are to be made for the whole course at one time. No payments will be on monthly basis. Tuition paymentStudents pay lesson tuition in full for a course. We accept payment by cash only. All students agree to and sign the Policy and Registration Forms before the Academy processes tuition payment. Email updates notify students for payment due respectively.

Missed Lessons and Make-Up LessonsNo refunds or credits are allowed for missed lessons.If an instructor is ill and the Academy cannot arrange for a substitute, any make-up lessons schedule according to the teacher's availability;exceptional situations assessed by instructor.SMART ObjectivesAn objective can be explained as the description of the goals that an organization wants to achieve. So these objectives should be Specific, Measureable, Achievable, Relevant and Time Based.Specific ObjectivesThe specific objectives of the organization are to focus on personal abilities of a person and make them presentable to others in a unique manner. The objective of the Etiquette and design Academy is one particular place which serves its students with the required skills and knowledge which later help a student in showing the ability they possess.MeasureableThese objectives are also measurable through the increase in the personal traits of the student which can be assessed through a survey. And this survey will be done after one month so that feedback of the students can be collected and from that feedback it can be analyzed that whether the change is positive or negative.AchievableThese objectives will help the workers and the students of the academy to achieve the desired goals of both of them. These objectives are not complex in nature but it requires full motivation of the students and the mentors to acquire these goals. Relevant & Time basedAs the relevancy and timeframe to get the effective results is necessary and of vital importance for the organization. So the timeframe and strict instruction regarding fulfilling of all the steps is placed. This will give the academy cutting edge over the competitors and is also the ultimate goal of the organization.Description of the Firms Products/ServicesThe Academy will be introducing a series of courses of the modern art of design and general concepts of etiquette. The course will be related to brands, fine arts, Logos, Advertisement, graphics, interior design, jewelry, marriage and general concepts of good manners. Such academy will have domination in the local market of providing such courses because the local market is not fully up to the mark when it comes to the art of etiquette and designing. The courses which we are offering are for the people between the age of 18 and above. Marketing StrategyThis academy approach to those individuals who in their initial stage of entering into the college and wants to study in one particular nature which he chooses is the best. Therefore a strategic and competitive plan would require in order lay a strong emphasis on the students as well as their parents. This will ensure that we lay a strong establishment for our Academy. The location will be center of the city of Al Ain which can be easily accessed by people and by public transport. Furthermore the academy will be catering students from aboard and from all nationality and anyone who is eager to learn.Pricing Every course fee depends on the nature of the course. Students can join for a short course of 3 months and fees has to be made for the whole course at one time in the form of a bank draftPricing Policy 2 hours lesson/ 5 working days for 3 months Total = DH 4000PromotionThe promotion of the academy is through print media and electronic media. Special discounts would also be provided to students that would regularly enroll themselves in classes, whether it is in the same or whether the student is moving up a level. Banners and billboards would be installed in different localities and there would also be advertisements towards the schools grand-opening on themRadioThe radio is listened to by pretty much every person travelling on the road, and most of our target market is mostly tuned into either FM89 or FM91. We would not only place advertisements on these radio stations, but also arrange for special package for students to perform on shows on either or both stationsDiscountsSpecial discounts would also be provided to students that would regularly enroll themselves in classes, whether it is in the same or whether the student is moving up a level.Banners and BillboardsBanners and billboards would be installed at strategically selected points across the city. They would be erected and installed about two months prior to the schools grand-opening. There would also be advertisements towards the schools grand-opening on them. There would be about two billboards and banners and flexes would be installed all across the cityOperations Plan

Figure 1: Operations PlanThe services products and services are financed through course fees. The Academy is for those Individual who see Etiquette Design as a motivating field. People are gifted with a vision to visual and to produce an outcome which is exquisite in field. The Academy will be revealing design and invite other academy for further research. The facilities and the equipment which will be needed is one computer lab with 20 systems, 1 auditorium with a seating of 100, 3 classrooms, one office building and a cafeteria with a common room.SurveyQuestionnaire1- Gender?12

MaleFemale

2- Age?123

18 2425 3031 40

3- Would you like to learn design etiquette?12

YesNo

4- If you answered yes to the last question tick the types of art and design studies you are interested in?123

The modern art of designGeneral concepts of etiquette.

Course related to brands, fine arts, Logos, Advertisement and graphics

456

Course related to interior design

Course related to jewelry, marriageGeneral concepts of good manners.

5- Would you join the etiquette and design academy if it was available in Al Ain?12

YesNo

6- If you answered yes to the last question tick the location that suits for you?1234

Al kabesiBawadi mallAl Ain mallAl Jimi Mall

7- Would you like to learn etiquette along with art and design?12

YesNo

8- Which one from the following describes best your perception of Design and Etiquette?1234

A hobbyAn artA professionA sport

9- Do you design? (Professionally or as a sport/ a hobby)?1234

YesNoUsed to designI would like to learn how to design

10- Would you join the classes if the fee -------- is for one semester (4 months)?123

Less than 500500 or more1000 and above

Graphical Analysis:For the purpose of data collection the close-ended questionnaire was given to 50 respondents on the basis of random sampling. The answers were coded as shown above in the questionnaire and then SPSS was used to conduct the following graphical analysis.

Financial ProjectionThe detailed analysis of Etiquette and Design academy enable us to decide to start the business with share capital of USD 10,000,000, for the purpose of this business no banks will be involved hence no loans were obtained. All the business transaction will be conducted on cash strictly and no credits are allowed to any of the stake holders of Etiquette and Design Academy. The volatility in current banking industry may bring domino effects into our organization, consequently to safe guard risk the etiquette and design academy will only use equity i.e. Only UAE Nationals to raise finance. To build a state of the art building and latest equipment we have 18

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allotted USD 4,000,000 and the depreciation is calculated over 10 years useful life with zero salvage value. The detailed Master budget is presented below:

Master BudgetEtiquette and Design AcademyEtiquette and Design Academy

Opening Balance Sheet Balance Sheet

01-Jan-1401-Jan-15

Assets

Cash3,900,0008753414

Accounts receivable 0 54341

Inventory 5,000,000439

Equipment1,000,0001000000

Less accumulated depreciation100000 1,100,000-32000968000

Total assets10,000,0009776194

Liabilities and Equity

Liabilities

Accounts payable34039

Note payable to bank (12% per year)0 0 34039

Long-term notes payable 6% interest per year200000

Total liabilities0 234039

Shareholders' equity

Ordinary shares10,000,00010000000

Retained earnings0 10000000 (457845)9542155

Total liabilities and equity10,000,0009776194

Sales Budget

1st Qtr2nd Qtr3rd Qtr4th Qtr1st Qtr2nd Qtr3rd Qtr4th Qtr

Prior quarters sales in units 100 100 110 121 133 146 161 177

Plus 10%0 10 11 12 13 15 16 18

Projected unit sales110 110 121 133 146 161 177 195

Selling price per unit499 499 499 499 499 499 499 499

Projected sales $54890 54890 60379 66417 73059 80364 88401 97241

Sales Total for the Year236576 339065

Sales first quarter following2014 1st Qtr2015 1st Qtr

Prior quarters sales in units 133 195

Plus 10%13 19

Projected unit sales146 214

Selling price per unit30 30

Projected sales $4392 6431

Purchases Budget

1st Qtr2nd Qtr3rd Qtr4th Qtr1st Qtr2nd Qtr3rd Qtr4th Qtr

Next quarter's unit sales 110 121 133 146 161 177 195 214

Ending inventory % (multiply)25%25%25%25%25%25%25%25%

Desired units ending inventory28 30 33 37 40 44 49 54

This month's unit sales (add)110 110 121 133 146 161 177 195

Units to be available138 140 154 170 187 205 226 248

Less beginning inventory in units (minus)28 28 30 33 37 40 44 49

Units to be purchased110 113 124 136 150 165 182 200

Budgeted $ cost per unit (multiply)499 499 499 499 499 499 499 499

Projected purchases54641 56262 61888 68077 74885 82374 90611 99672

Purchases Total for the Year (total for 4 quarters)240869 347542

Budgeted cost of goods sold

1st Qtr2nd Qtr3rd Qtr4th Qtr1st Qtr2nd Qtr3rd Qtr4th Qtr

This quarter's unit sales 110 110 121 133 146 161 177 195

Budgeted $ cost per unit (multiply)12 12 12 12 12 12 12 12

Projected cost of goods sold1320 1320 1452 1597 1757 1933 2126 2338

Cost of goods sold for the year5689 8154

Budgeted inventory for December 31st

Units 37 54

Cost per unit - $ (multiply)12 12

Total439 643

Selling Expenses Budget

1st Qtr2nd Qtr3rd Qtr4th Qtr1st Qtr2nd Qtr3rd Qtr4th Qtr

Budgeted sales $54890 54890 60379 66417 73059 80364 88401 97241

Delivery charge rate (multiply)2%2%2%2%2%2%2%2%

Delivery charge total10981098120813281461160717681945

Faculty Salaries100000100000100000100000100000100000100000100000

Projected selling expenses101098101098101208101328101461101607101768101945

Selling expenses yearly total404732406781

General and Administrative Expenses Budget

1st Qtr2nd Qtr3rd Qtr4th Qtr1st Qtr2nd Qtr3rd Qtr4th Qtr

Administrative Salaries (Staff)6000060000600006000060000600006000060000

Depreciation80008000800080008000800080008000

Interest on long-term notes - 0.5% monthly30003000300030003000300030003000

Interest on short-term notes - 1% monthly00000000

Totals7100071000710007100071000710007100071000

General and admin expenses yearly total284000284000

Expected Cash Receipts From Customers

1st Qtr2nd Qtr3rd Qtr4th Qtr1st Qtr2nd Qtr3rd Qtr4th Qtr

Budgeted sales 5489054890603796641773059803648840197241

75%75%75%75%75%75%75%75%

Ending accounts receivable - 75% (multiply)75%4116841168452844981354794602736630172931

Cash receipts

Cash sales - 25% (of the quarter's sales)1372313723150951660418265200912210024310

Collections of last quarter's receivables (i.e. 90% of 75%)90%37051370514075644831493155424659671

Collections of receivables 2 quarters ago (i.e. 10% of 75%)10%411741174528498154796027

Total cash to be collected1372350773562626147767624743878182690008

Accounts receivable 4th quarter = all credit sales of 4th quarter sales plus 10% of credit sales of 3rd quarter)5434179561

Expected Cash Payments To Suppliers

1st Qtr2nd Qtr3rd Qtr4th Qtr1st Qtr2nd Qtr3rd Qtr4th Qtr

50% previous quarter, 50% present quarter2732055451590756498371481786298649295141

Expected Dec 31st balance3403949836

Budgeted Income Statement

Sales 236576339065

Cost of goods sold (minus) 56898154

Gross profit230887330911

Operating expenses

Sales expenses404732406781

General and administration 284000284000

Total operating expenses688732690781

Net income (Loss)-457845-359870

Budgeted Statement of Retained Earnings

Beginning retained earnings (given)0-457845

Net income -457845-359870

Funds available for distribution-457845-817715

Less cash dividends 00

Ending retained earnings-457845-817715

Budgeted Balance Sheet

Etiquette and Design AcademyEtiquette and Design Academy

Budgeted Balance Sheet Budgeted Balance Sheet

31-Dec-201431-Dec-2015

Assets

Cash8553414 8782454

Accounts receivable 54341 79561

Inventory 439 643

Equipment1,000,0001,000,000

Less accumulated depreciation (depreciation in opening balance sheet plus depreciation expense for the year)-32000968000 -64000936000

Total assets9,576,1949,798,658

Liabilities and Equity

Liabilities

Accounts payable34039 49836

Note payable to bank0 34039 049836

Long-term notes payable0 0

Total liabilities34039 49836

Shareholders' equity

Ordinary shares10000000 10000000

Retained earnings(457845)9542155 -8177159182285

Total liabilities and equity9,576,1949,232,121

References Fox, S. (2008). Business Etiquette For Dummies. indiana: Wiley publising .Gulf News staff reporter. (2003, June 22). UAE general. Retrieved march 2013, from Gulf News: http://gulfnews.com/news/gulf/uae/general/etisalat-academy-s-e-camp-for-children-inaugurated-1.359406Immen, W. (2013). Office etiquette 101: How to keep the peace in close quarters. The Globe and mail, http://www.theglobeandmail.com/report-on-business/careers/the-future-of-work/office-etiquette-101-how-to-keep-the-peace-in-close-quarters/article10061723/.Post, E. (2007). Etiquette: In Society, in Business, in Politics and at Home. New York: Cosimo.Staff report. (2011, may 30). UAE Real Madrid Academy kicks off. Retrieved from Gulf News: http://gulfnews.com/sport/football/uae-real-madrid-academy-kicks-off-1.814669Sterba, J., & Rogers, B. (2007). Horseback riding in children with cerebral palsy: effect on gross motor function. Wiley, http://onlinelibrary.wiley.com/doi/10.1111/j.1469-8749.2002.tb00815.x/citedby.