riding the wave of socal media to grow your business
DESCRIPTION
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.TRANSCRIPT
Riding the Wave of Social Media to Grow Your Business
Atle SkjekkelandAIIM@skjekkeland
Dan O’LearyLincWare@danieloleary
www.aiim.org/certification
Great Moments in Statistics Reasoning!• The Japanese eat very little fat and suffer fewer
heart attacks than the British or the Americans.• On the other hand, the French eat a lot of fat and
also suffer fewer heart attacks than the British or the Americans.
• The Japanese drink very little red wine and suffer fewer heart attacks than the British or the Americans.
• The Italians drink excessive amounts of red wine and also suffer fewer heart attacks than the British or the Americans.
• Conclusion: Eat and drink whatever you like. It's speaking English that kills you.
Source: en.gauge media
Cluetrain Manifesto:Markets are conversations.
Why should you care?
BECAUSE 34% OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS.
Source: Socialnomics
Why should you care?
BECAUSE 57% FEEL BETTER SERVED BY COMPANIES THAT CONNECT WITH THEM VIA SOCIAL MEDIA.
Source: 2008 Cone Business in Social Media Study
Why should you care?
BECAUSE 57% FEEL BETTER SERVED BY COMPANIES THAT CONNECT WITH THEM VIA SOCIAL MEDIA.
Source: 2008 Cone Business in Social Media Study
Why should you care?
BECAUSE 78% OF CONSUMERS TRUST PEER RECOMMENDATIONS
Source: Socialnomics
“A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers.
We call this new kind of company the networked enterprise.”
Source = McKinsey Quarterly, The rise of the networked enterprise
The benefits of the networked enterpriseCustomer- related purposes, n=1,708
% reporting this
median improvement
Increasing effectiveness of marketing 63%
- Awareness 20%
- Consideration 15 %
- Conversion 10%
- Loyalty 10%
Increasing customer satisfaction 50% 18%
Reducing marketing costs 45% 15%
Reducing support costs 35% 10%
Reducing travel costs 29% 20%
Reducing time to market 26% 20%
Increasing number of successful innovations 24% 15%
Increasing revenue 24% 10%
Source = McKinsey Quarterly, The rise of the networked enterprise
How to use social media?
My Social Media Principles
1. Social media is a dialog, not a monologue2. The person that shares the most will become
the most recognized industry expert3. Don’t just follow others revolution, create
your own4. The world is flat again – reputation matters!
How will your customers learn about your products?
Best Practices Communication Brand Exposure Traffic to Site
YouTube
Digg
Del.icio.us
Good
Good
Good
Good
OK
OK
GoodOK Bad
Good Good OK
GoodOK Good
Bad Bad OK
Source: CMO.com
First Things First
Setup your Profile
Determine who to follow
Tweet!
What is an @Reply?
What is an @ Mention?
Use hashtags to identify relevant conversations
Twitter Lingo
Let’s talk beer!
Red Cross Responds
Dogfish Helps Out
People Donate
Twitter Apps
• #AIIM• #ECM• #Capture• #SharePoint
Connect with experts
1. Assimilate before you communicate
2. Style your profile3. Add value, not noise4. Mingle like you’re single5. Let you be you6. Be upright and straight up7. Avoid TUI (Tweeting under
the influence)8. DN’T CT CRNRS9. Can the Spam10. Wag the Tag11. Show RT love, give props12. Keep on truckin’
Tweets to Success
Facebook – not just for family and friends…
LinkedIn – The Business Network?
Join other industry groups
Provide value – share your experience and expertise
The Importance of Monitoring
Strategies for Success
8 Ways to Use Social Media 1. Monitor conversations about
your company and products2. Keep up to date on your industry3. Give great customer service4. Provide emergency updates5. Gain customer feedback and
opinion6. Move positive information to
the top7. Drive traffic to your website8. Create a reference library
Source: http://kikolani.com/8-ways-businesses-social-media.html
• Ride the daily deals wave– Use sites like RapidBuyr for B2B
promotion• Create a Foursquare and
Facebook presence– Make it easy for customers to
check-in and share this• Enable word-of-mouth marketing
– Ask customers to review your business on Yelp, Google Places, and LinkedIn
Source: http://www.marketingprofs.com/articles/2011/6016/three-new-ways-to-market-your-small-business
3 New Marketing Opportunities
Connect…
@/Skjekkeland
@danieloleary
Questions?
Picture courtesy of Oscar Berg, Tieto