social commerce: what now?
DESCRIPTION
Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including: • Social commerce as a component of your Facebook strategy • Future trends in social commerce • Social commerce vs. e-commerce as a channel • Marketing tools that tie directly into the Facebook social graph • The new ShopFans 2.0 social promotion features • How marketers can generate ROI in FacebookTRANSCRIPT
Social Commerce: What Now?A Webinar Hosted by Adgregate Markets
and ShopLocal
“Tapping into customer social profile and social graph data—technology available today—will be a key competitive advantage for retailers in the coming year.”
—Liza Hausman, VP of marketing at Gigya, November 2010
“Retailers who use [collaborative shopping] tools cite benefits including increased conversion rates, higher average order value and decreased returns.”
—Social Commerce: Personalized and Collaborative Shopping Experiences, eMarketer, January 2011
The Importance of Social Media
Consistent, Contextual…
Cross-Channel Experiences
Facebook Pages
Facebook Ads
Facebook Ads
Facebook Ads: Optimized for Demographics & Location
Top offer for women over 30, in New York
Top offer for women under 25, in New York
Top offer for women under 25, in Dallas
Same city, different demographics = different top offers
Same demographics, different city = different top offers
Facebook Deals
Facebook Places & Deals: Consumer Experience
Social DistributionOn Your Website
Where People Are
Drive Traffic Contextual
Extend Distribution
Social Commerce is Hot
“If I had to guess, social commerce is the next area to really blow
up.”- Mark Zuckerberg, Chairman & CEO
Facebook (August 2010)
* Fans become advocates and influencers to their friends
* Assuming you have 100k Fans each averaging 130 Friends1 …
* Your Fans influence 13 million potential customers in Facebook
The Power of Friends
1Facebook Company Statistics
Friends of Friends = Everyone in Facebook
If you have 100k Facebook Fans
They have ~13 Million Friends
Some of Our Clients
Group Deals
*Acquire and convert new customers - friends of fans
*Forces viral distribution of deals
* To unlock deal, fans must share with friends
* To unlock deal, fans’ friends must share with additional friends
* All fans and friends must install ShopFans app enabling tracking and follow-up communication
*Optional deal limits
*Maximum redemptions
* Limited time offer
* Individual unique coupon codes
Old Navy Just in time for Valentine’s Day, 30% off any purchase for you and your friends. Today only! apps.facebook.com/oldnavyshop/
1. Retailer promotes deal with wall post to all fans
2. Fans see deal in ShopFans Group Deals tab
Group Deals cont’d
4. Friends of fans see deal in news feed (with link back to deal app, continuing viral
distribution)
5. Deal unlocked
3. Fans allow app to share deal with friends
Isabella Wood Wow… enjoy this great deal!
Old Navy Group Dealapps.facebook.com/oldnavyshop/Just in time for Valentine’s Day, 30% off any purchase for you and your friends. Today only!
Wish List / Registry
*Create and share wish lists so your friends can comment or purchase the perfect gift
*Can be integrated with client wish list / registry or independently developed by Adgregate
Ratings/Reviews
*Ratings and reviews have been proven to lift conversion rates and interaction
*Ratings and reviews can be integrated with client system or popular 3rd party vendors such as Power Reviews and BazaarVoice
Gift to a Friend
*Ability to purchase gifts for a friend *Birthday
* Just Because
*Anniversary
*Congratulations
*Friend receives wall post and email notifications to enter their shipping address
Flash Sale
*Reward fans with flash-sales of deeply discounted items
*Combine with Purchase Notifications to drive awareness of promotion
Purchase Notification*Enable purchase notifications within fan newsfeed with in-wall
purchase capability
*Drive viral distribution and awareness of friends’ purchases or special offers
Brand Extension*Launch ShopFans storefronts across multiple facebook
pages with custom branding or skinning
*Empower affiliates to host your ShopFans store
Social Badges
*Social badges can be used for contests, giveaways, or to reward loyalty with a fun experience for fans
*Could be integrated into client’s loyalty program so badges are “earned” with purchases, shares or likes
*Add a fun and social way for fans to interact with your store and brand
Loyalty Program
*Integrate client’s loyalty program
*Incentivize customers to purchase with loyalty programs
*Sign-up new customers to join loyalty program
*Pre-order / Sales
*Ticketing
*Facebook Like/Share
*Video / Media
Mobile Social Commerce
• Melds eCommerce and advertising
• Guaranteed safe & secure
• Allows users to stay on publisher website
• Fits any real-estate, expandable option
1. Browse & Add to Cart
2. Shipping & Billing
3. Secure CC Payment
ShopAds
Thank YouFor More Information Please Visit:
www.adgregate.com or www.aboutshoplocal.com
or Contact:
Vikram Sharma- [email protected]
Sharon Kelly- [email protected]
Jeremy Stayton– [email protected]
Q & ADownload the whitepaper: How to Turn Conversations into
ConversionsTM
www.adgregate.com/whitepaper