social media
TRANSCRIPT
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Social Media
New Media in the 21st CenturyBy Jamie Travis
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What is it? the sharing of media and information
through Internet and web publishing techniques
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What is it? Social Networking
Media Sharing
Social Bookmarking
Blogging and MicroBlogging
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Why is it different?
Media 2.0
User-generated
Prosumer
Changeable
Mixed
Interactive
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A Changing Culture
Media Textbook
Nonlinear
Involvement
Print + Media
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A Changing Culture
Culture + commerce Consumer-based
marketing
Content of the new medium
“Global Village”
Marshall McLuhan
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A New Medium, A New Culture
Tom Wolfe
Journalism’s New Era
Blogging = journalism?
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A New Medium, A New Culture
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Usage
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Usage
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Usage
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The Effect 57% of teens are content-producers
55% American Youth use social networking sites
35,000 new videos being posted daily on YouTube (2006)
6 Million Twitter users (2008)
77.7 million bloggers in the U.S. (2008)
Facebook: 300 million in Oct. 2009, up from 41 million in August 2009.
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Sources (n.d.). Optimizing your public relations with social media. Vocus Whitepaper,
Retrieved from http://www.vocus.com/wp/socialmediawp.pdf
Johnson, T. J. and Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the internet influence perceptions of weblogs among blog users. Journalism and Mass Communication Quarterly, 81(3):622-642
Khalilov, D. (2009, September 07). Forty two tools of social media marketing. The Social Media Wave, Retrieved from http://thesocialmediawave.com/165/
Kaplan A. M., Haenlein M. (2009) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1
Lardinois, F. (2008). Obama's social media advantage. Read Write Web, Retrieved from
http://www.readwriteweb.com/archives/social_media_obama_mccain_comparison.php
Shaw, F. (2007, February 16). What is Social media?. Retrieved from http://scobleizer.com/2007/02/16/what-is-social-media/