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Information Culture Social Media Web 2.0 and Social Networking Ian Carnaghan

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Page 1: Social Media

Information Culture

Social Media

Web 2.0 and Social NetworkingIan Carnaghan

Page 2: Social Media

Information CulturePage 2

Social Media

* What is Web 2.0: http://oreilly.com/web2/archive/what-is-web-20.html

O’Reilly and MediaLive International

Web 2.0 after the dot com bubble burst

Dynamic Web Based Applications

Interactivity and Participation

Information Sharing

Remote Conferencing

Web 2.0

Page 3: Social Media

Information CulturePage 3

Social Media

Social Media and Social Networks

Social Media

Media developed to be disseminated through social interaction. Blogs, forum postings, videos, etc.

Connecting people with common interests.

Collaboration and sharing of information: Flickr, YouTube, MySpace.

Making Professional Connections: Organizational Social Networks, Alumni Associations, LinkedIn.

Page 4: Social Media

Information CulturePage 4

Social Media

Social Networking in Plain English

Page 5: Social Media

Information CulturePage 5

Social Media

Integration of Social Networking

Company Fan Pages / Facebook Cheap means to broadcast news and information /

Twitter

Beyond Search Engines

Driving traffic through social media Promotion of products and services

Real World Commercial Value

Page 6: Social Media

Information CulturePage 6

Social Media

Step 1Step 1 Step 2Step 2 Step 3Step 3 Step 4Step 4 Step 5Step 5

Information published on social networking platforms can become the property of that corporation

Risks with Web 2.0 and Social Media

Published information from others can hurt your reputation both personally and professionally.

Services are only available as long as the site is available.

There is no “delete” key on the Internet. Even when information has been deleted, archives remain.

Data is only protected to the extent of safeguards the social networking provider has in place.

Investment and potential loss with the ever changing industry remains a concern.

Page 7: Social Media

Information CulturePage 7

Questions