social media
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Information Culture
Social Media
Web 2.0 and Social NetworkingIan Carnaghan
Information CulturePage 2
Social Media
* What is Web 2.0: http://oreilly.com/web2/archive/what-is-web-20.html
O’Reilly and MediaLive International
Web 2.0 after the dot com bubble burst
Dynamic Web Based Applications
Interactivity and Participation
Information Sharing
Remote Conferencing
Web 2.0
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Social Media
Social Media and Social Networks
Social Media
Media developed to be disseminated through social interaction. Blogs, forum postings, videos, etc.
Connecting people with common interests.
Collaboration and sharing of information: Flickr, YouTube, MySpace.
Making Professional Connections: Organizational Social Networks, Alumni Associations, LinkedIn.
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Social Media
Social Networking in Plain English
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Social Media
Integration of Social Networking
Company Fan Pages / Facebook Cheap means to broadcast news and information /
Beyond Search Engines
Driving traffic through social media Promotion of products and services
Real World Commercial Value
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Social Media
Step 1Step 1 Step 2Step 2 Step 3Step 3 Step 4Step 4 Step 5Step 5
Information published on social networking platforms can become the property of that corporation
Risks with Web 2.0 and Social Media
Published information from others can hurt your reputation both personally and professionally.
Services are only available as long as the site is available.
There is no “delete” key on the Internet. Even when information has been deleted, archives remain.
Data is only protected to the extent of safeguards the social networking provider has in place.
Investment and potential loss with the ever changing industry remains a concern.
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Questions