social media
TRANSCRIPT
SOCIAL MEDIA FROM DIFFERENT
PERSPECTIVES
By
Kavya 1310977
Megna 1310931
Ambika 1310930
Harsha 1310911
Sadic 1310913
Radhika 1310934
Social media from
different perspectives
Women
Children
Politicians
Movies
Business
Sports
WOMEN AND SOCIAL MEDIA
Women do the bulk of Facebook sharing 62 %
Twitter appears to be dominated by women – 62 %
A higher percentage of women (71 %) use social
media than men (62 %)
Each month, 40 million women use Twitter more
than men
Women participate in 62% of sharing on Facebook
WHY WOMEN USE IT
Tutorials
Recipes
DIYs (Do It Yourself)
Brands
Stay connected
New opportunities
GOVERNMENT AND THE SOCIAL MEDIA
Planning Commission – Twelfth Plan Facebook
page, Hackathon.
Uttar Pradesh tourism – Facebook and Twitter;
tourist and heritage sites
Press Information Bureau – Twitter
Ministry of External Affairs & Public Diplomacy
Division – Facebook and Twitter
POLITICIANS AND THE SOCIAL MEDIA
Manmohan Singh - 382,223 likes on Fb
Narendra Modi – Frequent user, held a live chat on
Google Plus
Anna Hazare – effectively used cyber space to
garner support for anti-corruption
Frequent users- Akhilesh Yadav, Mamata Banerjee
USES FOR POLITICIANS
World wide reach
Saving money
Information source
Trust
THE FILM INDUSTRY AND SOCIAL MEDIA
As the internet threatened to crush the film
industry, it also extended an olive branch. Social
media and its powers of viral marketing have
ensured that the film industry stays afloat.
Not only does it generate massive buzz, but it
connects fans directly with the
film, producers, actors and other fans, while
minimizing distribution and marketing costs in the
process.
HOW THE FILM INDUSTRY IS USING SOCIAL MEDIA
TO PROMOTE AND MARKET FILMS
The days of buying billboards and print ads are quickly
fading in the movie industry. Viral social media
campaigns are becoming the new and best marketing
strategy for the movie biz.
One of the best tactics they’ve nailed down is creating
anticipation and hype of a movie nearly a year in
advance.
HOW SOCIAL MEDIA INFLUENCES THE WAY
MOVIES ARE PROMOTED
Paramount extensively used Facebook to promote
the film, partnering with Eventful to get would-be
fans to request a screening of the film in their area.
The goal was to get 1 million fan requests for the
film to enter wide release.
Disney studio used Facebook to debut its first
character posters from Alice in Wonderland and
has also used Facebook to show off movie trailers.
Disney created a Facebook app for TRON:
Legacy called the TRONiVerse. It pulls in
posts, videos and photos from various social
networks, displaying them in an interactive grid.
HOW SOCIAL MEDIA INFLUENCES THE WAY
MOVIES ARE PROMOTED
SOCIAL MEDIA AND CHILDREN
SOCIAL MEDIA AND CHILDREN:
BENEFITS
Socialization and Communication
Staying connected to friends
Developing new social contacts with peers with similar interests
Sharing content of self-expression such as art work, music and political views
Enhanced LearningOpportunities
Developing and expressing your individual identity
Exchange ideas about assignments
Blogs as teaching tools: written expression, and creativity
SOCIAL MEDIA AND CHILDREN:
BENEFITS
Internal risks Cyberbullying and
Online Harassment
Privacy concerns and Digital Footprint
External Risks Facebook
Depression
Influence of advertisements on children
SPORTSMAN =)
PEOPLE INVOLVED IN HIS/HER CAREER
PEOPLE WHO ARE INVOLVED DIRECTLY
COACH
BOARD OF DIRECTORS
MANAGER AND ASSISTANT MANAGER OF THE
CLUB
the Coach and the Board of directors
It can be face to face, through mails or through
phone calls.
Even though the board of directors affect his/her
career directly, they do not communicate directly.
they communicate through managers and assistant
managers
MANAGERS AND ASST MANAGERS
Managers communicate with the players about their
official terms and conditions, thus using official
means such as mails, memos and notices.
Assistant manager communicates on behalf of the
manager
CONTD..
PEOPLE WHO ARE INVOLVED INDIRECTLY
FANS AND FAMILY
Fans and Family
twitter and Face book and also
television and guest
appearances - fans
family - phone, Skype and
whatsapp and other medias
BUSINESSMAN PERSPECTIVE IN
SOCIAL NETWORKING
SOCIAL NETWORK:
It is a social structure made up of a set
of a social actors.Social connections may hold greater
importance.
Some social networking sites:
Gmail
Google+
Twitter etc..
Can create a brand image
Getting Investors
Reaching potential
customers
Can reach new people
Can know about
consumer taste
Advertise
Expand the brand
Connect with customers
Promotion of the business
Market research
Strategy building
Engage with customers
Build brand loyalty
GMAIL
Business cards
Customer connection
Employee connection
Business connection
Stay organised
Video conferencing
Faster flow of information
GOOGLE+
Create a profile
Increase visibility
Share information that benefits customers
Build brand
Customers can be kept happy
