social media - bomex 2014
TRANSCRIPT
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#BOMed14
The
social mediaplayground
Cultivating community in commercial REAL estate
Kyra winf ieldHuntingdon capital corp.
@kyrawinfield
Kerri MacKayplayground ninja master.*
@_ _kerri
September 11, 2014Winnipeg convention centre
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CELL PHONESENCOURAGED
(ON SILENT, PLEASE .)
#BOMed14 @kyrawinfield | @_ _kerri
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In 160 characters:
KyraWinf ield
Commercial real estate leasing - office, retail, industrial. CRE news
curator. Background in marketing. Social media nerd since 1997. Owned
by a rescue terrier.
#BOMed14 @kyrawinfield | @_ _kerri
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#BOMed14 @kyrawinfield | @_ _kerri
In 140 characters:
Kerrimackay
Seeing life differently. Bachelor of Physical
and Health Education grad ‘14. stanford #MedX ePatient
’12/’14. Presenter, social media, #BOMEX ‘14.
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road map :Getting toThe playground
Exploring the playground• Run, jump, climb: social networks• [play]ground rules• learning the landscape
Literacy: beyond reading• Not just for kids• Applying social media to cre
Cultivating community• Red light. . . green light• Owning your playground
#BOMed14 @kyrawinfield | @_ _kerri
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Your thoughts:What issocial
Media?#BOMed14 @kyrawinfield | @_ _kerri
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#hashtagwhat?
#BOMed14#tbt#catsofinstagram
#NHL
#ff
#CRE#exploreMB #YWG
#REI
T
#winnipeg#gojetsgo
#medx
#BOMed14 @kyrawinfield | @_ _kerri
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#hashtagwhat?
#tbtThrowbackThursdayContender?
#BOMed14 @kyrawinfield | @_ _kerri
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To igniteconversation
#hashtagwhat?
Linkingideas
#BOMed14 @kyrawinfield | @_ _kerri
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To createcommunity
#hashtagwhat?
Linkingideas
#BOMed14 @kyrawinfield | @_ _kerri
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#hashtagwhat?
#medx: 50,000 tweetsOver Four days
#BOMed14 @kyrawinfield | @_ _kerri
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• Market property for lease• Advertise services• Share a press release• Promote an article
ApplyingSocialMedi
a
ExploringThe playground
#BOMed14 @kyrawinfield | @_ _kerri
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ApplyingSocialMedi
a
ExploringThe playground
#BOMed14 @kyrawinfield | @_ _kerri
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communication
#BOMed14 @kyrawinfield | @_ _kerri
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community
#BOMed14 @kyrawinfield | @_ _kerri
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community
#BOMed14 @kyrawinfield | @_ _kerri
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communityIs social .
#BOMed14 @kyrawinfield | @_ _kerri
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communityIs cultivated.
#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground
This isWork.
This Buildsrelationships
#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground [play]ground rules
#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground [play]ground rules
content Publishedcontent forever
idea
#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground [play]ground rules
content Publishedcontent FOREVER
idea
#BOMed14 @kyrawinfield | @_ _kerri
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Reallife
EffectiveSocialnetworking
Image so
urce
: Bank o
f Am
erica#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground
RunJumpclimb
#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground
RunJumpclimb
twitterfacebookLinkedin
#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground
RunJumpclimb
twitterfacebookLinkedin
#BOMed14 @kyrawinfield | @_ _kerri
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ExploringThe playground
RunJumpclimb
twitterfacebookLinkedin
#BOMed14 @kyrawinfield | @_ _kerri
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Literacy:Beyond reading
Not justFor kids
Competence or knowledgein a specified area
know Your goalsYour audienceYour purposeknowAdapt
#BOMed14 @kyrawinfield | @_ _kerri
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Literacy:Beyond reading
Not justFor kids
Competence or knowledgein a specified area
Your purposeknowAdapt
#BOMed14 @kyrawinfield | @_ _kerri
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• Canvas for information• Conduct a survey• Share a promo• Grow your network
ApplyingSocialMedia
To commercial real estate
#BOMed14 @kyrawinfield | @_ _kerri
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ApplyingSocialMedia
To commercial real estate
#BOMed14 @kyrawinfield | @_ _kerri
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Reallife
EffectiveSocialnetworking
#BOMed14 @kyrawinfield | @_ _kerri
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Reallife
EffectiveSocialnetworking
5minutes
9%
15minutes
11%
30minutes
12%60 minutes
10%same day
25%
Withina few days33%
5minutes
9%
15minutes
11%
30minutes
12%60 minutes
10%same day
25%
Withina few days33%
Source: Webster (n.d.). Slide 1: most who use Social media for customer service expect a very Quick response. Retrieved from the social habit on august 20, 2014.
4 minutes
1 minute
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Reallife
EffectiveSocialnetworking
Quality of interactionmatters
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Reallife
EffectiveSocialnetworking
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SocialMedia isinstant
cultivatingcommunity
Red lightGreen light
#BOMed14 @kyrawinfield | @_ _kerri
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#BOMed14 @kyrawinfield | @_ _kerri
SocialMedia isdynamic
cultivatingcommunity
Red lightGreen light
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#BOMed14 @kyrawinfield | @_ _kerri
SocialMedia isparticipatory
cultivatingcommunity
Red lightGreen light
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SocialMedia isengaging
cultivatingcommunity
Red lightGreen light
#BOMed14 @kyrawinfield | @_ _kerri
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SMART
pecificeasureablechievableelevantimely
CultivatingCommunit
y
Red lightGreen light
#BOMed14 @kyrawinfield | @_ _kerri
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Represent your brandDesign mattersHire or delegateKeep it polishedHave fun
CultivatingCommunit
y
Red lightGreen light
#BOMed14 @kyrawinfield | @_ _kerri
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Real lif
e:
Eff
ect
ive s
oci
al
netw
ork
ing
#BOMed14 @kyrawinfield | @_ _kerri
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#BOMed14 @kyrawinfield | @_ _kerri
Real life:Effective socialnetworking
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Kyra winf ield
Kerri MacKay
Huntingdon capital corp.Leasing manager@kyrawinf ield
@_ _kerri
social mediaplayground
CultivatingcommunityIn commercialreal estate
TH
E
Bachelor of physical and health educationStanford medicine-x epatient 2012/2014
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#BOMED14@kyrawinfield | @_ _kerri
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Kyra winf ield
Kerri MacKay
Huntingdon capital corp.Leasing manager@kyrawinf ield
@_ _kerri
social mediaplayground
CultivatingcommunityIn commercialreal estate
TH
E
Bachelor of physical and health educationStanford medicine-x epatient 2012/2014