social media for jobhunting
DESCRIPTION
This presentation was delivered at a workshop on 24th October in London, UK to National Careers Service Advisers.TRANSCRIPT
Social Media for Job Hunting
Michael Larbalestier
Head of Research
Agenda
• Your thoughts on social media job search
• Social Job Search
• The Hidden Job Market
• How to use Social Media to get a job
• A model for 21st century job hunting
• Using social networks for job search
Question
Your thoughts about Social media for job search
Positive Negative
Career
Informal advice networks influence
career decisions, transition and
progression
Career in the context of the people we are connected to
• Careers develop against a background of the networks we belong to
– Friends, classmates, teachers, lecturers, advisers
– Family, neighbours, people in our community
– Colleagues, bosses, clients, customers, suppliers
– Online contacts
• Size, type of network, and quality of what is shared will affect our careers
Social Capital
The value or advantage that an individual derives from social relationships.
In careers work such advantage might mean:
• Influencing my self-awareness
• signposting me to opportunities
• Help with my decisions and transition
• Assisting me to achieve my goals
Identify your
career goals
Identify who is in
your social network
Link contacts to
goals
Ask contacts
for help or referrals
Add new contacts to
your network
Network Hub Club
In Colburg, Ontario, out of work adults uncovered a hidden local job market, sharing “leads” within their social network
Hidden Job Market
• 80% of jobs not filled by traditional methods
• Social job search more powerful than traditional methods
• Six degrees of separation – we are all connected
• People who know us may be willing to help us – especially weak ties
Hidden Job market • Why does it exist?
• How big is it?
• What is it?
• Is it all about who you know?
- Easier and more effective
- 40-80%
- Unadvertised opportunities
- Networks are important
Use social media to find
• What specific jobs involve.
• What specific post holders are like.
• Jobs linked to people you already know.
• Industry trends. Skills needs. New markets and technologies.
• Company news – how they are changing.
Top ten social-networking turn-offs for recruiters
1. References to drug abuse
2. Extreme or intolerant views, especially racism and sexism
3. Criminal activity
4. Evidence of excessive alcohol consumption
5. Inappropriate pictures, including nudity
6. Foul language
7. Links to unsuitable websites
8. Lewd jokes
9. Silly e-mail addresses
10. Membership of pointless or silly groups
Research by Recruitment Agency Joslin Rowe found 20% of employers had checked out applicants online. A survey by Viadeo said 62% of British employers now check some applicants online, and a quarter had rejected candidates as a result.
A model for 21st century job hunting
Goal setting
Reputation Management
Opportunity Finding
Web Skills
Social Networking
What web skills do you need for jobsearch?
Web Skills
• Using Email
• Managing Address book / Contacts
• Syncing between devices
• Formatting CVs, applications
• Managing online applications
• Participating in online social networks
• Managing online profiles
• Sharing files or photos
• Scanning certificates, passport, documents
• Conducting Skype or video interviews
• Web chat
How many employers search online for talent?
80% 50% 45%
• Leverage the site • Upload a professional photo • Job boards • Professional acumen • LinkedIn App • Update your status • Make yourself known • 3rd party applications • Get creative • Do your research
• Be yourself • Follow the company you want to work for • Understand the roles on offer • Engage on social media • Bring all of you to the interview
Identify your
career goals
Identify who is in
your social network
Link contacts to
goals
Ask contacts
for help or referrals
Add new contacts to
your network
Action Stations
• What did you find useful today?
• What do you need to do next?
• What support do you need?