social media-funglode
DESCRIPTION
Understanding the basics of social media and how it can be used to benefit you personally and professionally. This presentation was originally designed for and presented to Funglode in the Dominican Republic.TRANSCRIPT
![Page 1: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/1.jpg)
Understanding Social Media
Nikki Davidson 12 August 2013
![Page 2: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/2.jpg)
What is Social Media?
PPC
Mobile
TV & Radio
Display
Social Media
SEO
A set of tools that foster interacHon, discussion and community, allowing people to build relaHonships and share informaHon
![Page 3: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/3.jpg)
Social Media has changed: • How we communicate • How we connect to others • How we receive news • How we market
– Our businesses – Ourselves
![Page 4: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/4.jpg)
Social Media has redefined:
• TradiHonal Roles – Who is an authority on a subject
– Who has access to or can deliver informaHon – Journalist vs. Writer vs. Blogger
![Page 5: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/5.jpg)
Everyone has an opinion!
![Page 6: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/6.jpg)
Overview of Social Media Tools
• Facebook • TwiVer • LinkedIn • Instagram
• Google + • YouTube • Foursquare • Wordpress
• Tumblr
![Page 7: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/7.jpg)
![Page 8: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/8.jpg)
• Photo-‐sharing, video-‐sharing, and social networking service
• Launched in October 2010 • Rapidly gained popularity, with over 100 million acHve users as of April 2012
• By May 2012, a new user account was created and 58 photos were uploaded each second, taking the total number of photos uploaded to over 1 billion
![Page 9: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/9.jpg)
• IniHally only an app for Apple products
• Eventually added support for Android and recently created a website
• Works in conjuncHon with other apps on iPhone, iPad, and Mac
• Bought by Facebook
![Page 10: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/10.jpg)
What it does
• Enables users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, TwiVer, Tumblr and Flickr
• Hashtags • Privacy • Support center
![Page 11: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/11.jpg)
![Page 12: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/12.jpg)
• Pinboard style photosharing website • Originally a website, then became an app • December 2011-‐ became one of the top 10 largest social network services, with 11 million total visits per week.
• January 2012-‐11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark
• Became the third largest social network in the US in March 2012, behind Facebook and TwiVer
![Page 13: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/13.jpg)
Pinterest Pinboard
![Page 14: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/14.jpg)
• Create and manage theme-‐based image collecHons
• Save and categorize on different boards • Re-‐pin/like images • Personalized media pladorm • Browse others’ content, ‘pin’ to your board using ‘Pin It’ buVon
• Businesses can create as a virtual storefront to promote themselves
• Most effecHve at driving sales • Rich Pins-‐Pinterest for business
![Page 15: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/15.jpg)
What is it good for?
• Specific interests • Most of the site’s users are female. Here's why:
![Page 16: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/16.jpg)
Google+
![Page 17: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/17.jpg)
Google+
• Second-‐largest social networking site in the world, with approximately 359 million acHve users.
• As of May 2013, it had a total of 500 million registered users, of whom 235 million are acHve in a given month.
• A "social layer" that enhances many of its online properHes, unlike convenHonal social networks generally accessed through a single website
![Page 18: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/18.jpg)
Features
• Circles – Default Circles
• Hangouts • Messenger • Instant upload • Sparks
• Games • +1 buVon • Data LiberaHon • Hashtags • Stream • Link with your profile
![Page 19: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/19.jpg)
What is it good for?
• Hangouts • Easy Google syncing
hVp://lostremote.com/obama-‐shines-‐in-‐google-‐hangout-‐and-‐thats-‐the-‐point_b25532
![Page 20: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/20.jpg)
What is it good for? Or is it?
![Page 21: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/21.jpg)
Google+
• A major iniHaHve which is steadily gaining momentum
• Convince friends to join • Now, when you open a Gmail account, you have to open a Google + – Good or bad?
![Page 22: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/22.jpg)
YouTube
![Page 23: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/23.jpg)
YouTube
What
• Created in February 2005 • Owned by Google since late
2006
• Users can upload and view vidoes on the site
• Share videos
Why
• Prevalence • Used as its own search
engine
![Page 24: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/24.jpg)
There is nothing that isn’t on YouTube
• hVps://www.youtube.com/watch?v=qPfGC2-‐f5x0&feature=youtube_gdata
![Page 25: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/25.jpg)
Foursquare
![Page 26: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/26.jpg)
Foursquare
• LocaHon-‐based social networking website for mobile devices
• Mayor • Badges • Scoring (Leaderboards) • Super User status • Brands • Specials • Search
![Page 27: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/27.jpg)
Wordpress
![Page 28: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/28.jpg)
Wordpress
• Free • Best blogging pladorm • FantasHc app • Most popular • Choose from different themes, plug-‐ins and widgets
• MulH-‐user and mulH-‐blogging capable, all controlled from one dashboard
• Integrated link management
• Search engine–friendly, clean permalink structure
![Page 29: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/29.jpg)
Tumblr
![Page 30: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/30.jpg)
Tumblr
• Microblogging • Follow other users' blogs • Most features are accessed from the "dashboard" interface
• Queue • Tags • html ediHng • As of August 8, 2013, Tumblr hosts over 130.5 million blogs
• hVp://mashable.com/2013/07/25/how-‐to-‐tumblr-‐campaign/
![Page 31: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/31.jpg)
The Big 3!
• Facebook • TwiVer • LinkedIn
![Page 32: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/32.jpg)
Why?
• Unique in what they offer • Widest range of capabiliHes and funcHons
• Length of Hme they have been around has contributed to their sophisHcated development
• Prevalence and popularity
![Page 33: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/33.jpg)
![Page 34: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/34.jpg)
• World’s largest social network, with more than 900,000,000 users
• Founded by Mark Zuckerberg in 2004 as an undergraduate computer science student at Harvard University
Mark Zuckerberg hVp://www.empowernetwork.com/abundantbizzness/blog/mark-‐zuckerberg-‐on-‐facebooks-‐triumphs-‐and-‐tribulaHons/
![Page 35: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/35.jpg)
Features
• Newsfeed • Timeline • Photos • Videos • Notes • Events • Groups • Pages
• Private messages
• Chat • Wall posts
• Comments • Edits • Privacy Seungs
– Customized
• Friends – Issue/accept requests
![Page 36: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/36.jpg)
EvoluHon of Facebook
![Page 37: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/37.jpg)
Profile
Wall Timeline
![Page 38: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/38.jpg)
Home-‐Newsfeed
Original Most Recent
![Page 39: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/39.jpg)
Home-‐Newsfeed
![Page 40: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/40.jpg)
Pages
Old New
![Page 41: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/41.jpg)
Facebook Graph Search
• hVps://www.facebook.com/about/graphsearch
![Page 42: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/42.jpg)
What is Facebook Good For?
• ReconnecHng with friends; staying in touch with friends and family all over the world
• Updates on news and from pages you “like” • Publicizing events • Sharing informaHon and media • Unlimited
![Page 43: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/43.jpg)
TwiVer
![Page 44: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/44.jpg)
What is TwiVer?
• The first video about TwiVer, put out by its founders in July 2006:
– Originally called “twVr”
hVp://www.youtube.com/watch?v=EGnMThF_2Lo
![Page 45: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/45.jpg)
TwiVer
• Created in March 2006 • Over 500 million registered users as of 2012, generaHng over 340 million tweets daily
• Over 1.6 billion search queries per day
![Page 46: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/46.jpg)
TwiVer
Features
• Text-‐based messages of 140 characters
• Quick, easy communicaHon and informaHon
• MulHmedia
• Timeline • Profile • Followers
• Retweet • Favorite • Reply • Privacy
– Protected tweets – Blocking/Report Spam
– Private messaging
• Trends, Promoted Tweets, SuggesHons, search
![Page 47: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/47.jpg)
What is TwiVer good for?
• Niches • Connect to likeminded people
• Having short, topic specific conversaHons
• hVp://owened.co.nz/the-‐incredible-‐intangible-‐value-‐of-‐twiVer
![Page 48: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/48.jpg)
Did you know?
• Tweets have been sent from space
• In June 2010, users set a new record of 3,283 tweets per second at the end of the World Cup match between Japan and Denmark
• The greatest number of tweets per second is 25,088, at the Castle in the Sky TV screening
![Page 49: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/49.jpg)
Did you know?
• Lady Gaga, the most followed account, with almost 40 million followers, gains followers faster than TwiVer adds new accounts.
• Lady Gaga, JusHn Bieber, and Katy Perry have more TwiVer followers than the enHre populaHons of Germany, Turkey, South Africa, Canada, ArgenHna, and Egypt.
![Page 50: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/50.jpg)
![Page 51: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/51.jpg)
• Founded in 2002 • As of June 2013, LinkedIn reports more than 225 million acquired users in more than 200 countries and territories
![Page 52: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/52.jpg)
• Profile • Homepage • ConnecHons • Groups • Resume-‐like style; list of skills and accomplishments
• RecommendaHons • Endorsements
![Page 53: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/53.jpg)
What is it good for?
• Professional networking • Build your professional idenHty online • Stay in touch with colleagues and classmates
![Page 54: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/54.jpg)
![Page 55: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/55.jpg)
Benefits
• Social • Psychological • Professional
![Page 56: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/56.jpg)
Drawbacks
• Social • Psychological • Professional
![Page 57: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/57.jpg)
What to do
• Have a clear and appealing profile that accurately represents you
• Spend adequate Hme on your social media accounts
![Page 58: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/58.jpg)
What NOT to do
• Athletes and celebriHes ozen get in trouble • Should we monitor our employees’ social media accounts?
![Page 59: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/59.jpg)
Social Media Fails
![Page 60: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/60.jpg)
Social Media Fails
![Page 61: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/61.jpg)
Social Media Fails
![Page 62: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/62.jpg)
Social Media Fails
![Page 63: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/63.jpg)
Social Media Fails
![Page 64: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/64.jpg)
Hay is for Horses…
![Page 65: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/65.jpg)
Other
• Timed Posts (TweetDeck) • Share buVons • Mobile
– hVps://blog.twiVer.com/2013/new-‐compete-‐study-‐primary-‐mobile-‐users-‐twiVer
![Page 66: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/66.jpg)
Summary
• Overview of the 10 most common social media sites
• How to set up Facebook, LinkedIn and TwiVer accounts
• How to maximize each one to its-‐and your-‐ greatest potenHal
![Page 67: Social Media-Funglode](https://reader034.vdocument.in/reader034/viewer/2022051515/54c6b8224a7959a9458b4575/html5/thumbnails/67.jpg)
Understanding Social Media
Nikki Davidson 12 August 2013
@nikkidcfc