social media presentation for cesie
TRANSCRIPT
How to run an effective Social Media campaign
CESIE
#CESIESocMed
Social Media
#CESIESocMed
Social Media
Regulation Crisis Plans
Security/ Protection
Confidentiality
Locality
Customer Services
User needs
Flexibility
Proactivity
Risk
Expectations
Miscommunication
Geolocation
Integration
Feedback
Data
80 per cent of the UK active users are active on mobile as well, compared to 60 per cent globally.
Fun Fact!
Social Media Integration
#CESIESocMed
Integration.
Integration.
Welcome to Lloyds TSB, are you interested in our online or
telephone banking services. Or maybe you’re a heavy user of
social media?
Integration.
Integration.
Integration.
Be proactive. Integration.
Be consistent. Integration.
Use everything.
Use everything.
Work together.
Social Media Managing Expectations
#CESIESocMed
Is Monday – Friday enough?
Is 9am-5pm enough?
Social Media Crisis Plan
#CESIESocMed
Assessment.
“You absolute x@!?xx!”
“I’m very concerned about the conduct of
your organisation!”
“What on earth are you guys doing? So
annoyed!”
(Insert screen shot)
Responsive.
Miscommunication.
“I’m very concerned about the conduct of
your organisation!”
Social Media Security/ Protection
#CESIESocMed
Child Protection
Confidentiality.
“Hi Sir, we’d advise you not
to post personal details on twitter”
Ethics & Regulation.
Social Media Locality
#CESIESocMed
“What time do you open tomorrow?”
via twitter
via Facebook
“The women on counter 3 is
so rude!” “I’m sorry to hear that xxx....
“We open at 9am tomorrow
Sir.”
Social Media Events
#CESIESocMed
Set the scene.
Live updates.
Let your audience lead.
Not enough.
Staying involved.
Social Media Top Tips
Consider tone.
Keep it current.
Be creative.
Spreading the word.
Be spontaneous.