social media snap shot - july 2010
DESCRIPTION
Primer for NH Catholic CharitiesTRANSCRIPT
Social Media - Is it worth looking into?
Evolution in communication
For New Hampshire Catholic Charities
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
1Friday, July 23, 2010
Terms
Forum a public meeting or assembly for open discussion
Blog a frequent, chronological publication of personal thoughts and Web links.RSS is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)Social Network the personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.New media is the marriage of mediated communications technologies with digital computers.Social Media an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
It helps to know the terms, what they are and how they work. Makes things
less “magical” more meaningful.
2Friday, July 23, 2010
So what is it (social media for fundraisers)?
• It is donor cultivation
• It is event planning
• It is marketing
• It is operations
• It is a two way street
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
3Friday, July 23, 2010
Statistically speaking...
People on Facebook
• More than 400 million active users• 50% of our active users log on to Facebook in any given day• Average user has 130 friends• People spend over 500 billion minutes per month on Facebook
Activity on Facebook• There are over 160 million objects that people interact with (pages,
groups and events)• Average user is connected to 60 pages, groups and events• Average user creates 70 pieces of content each month• More than 25 billion pieces of content (web links, news stories, blog
posts, notes, photo albums, etc.) shared each month.
http://www.facebook.com/
press/info.php?statistics
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
4Friday, July 23, 2010
Statistically speaking...
Global Reach
Mobile
More than 70 translations available on the siteAbout 70% of Facebook users are outside the United StatesOver 300,000 users helped translate the site through the translations application
There are more than 100 million active users currently accessing Facebook through their mobile devices.People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
http://www.facebook.com/
press/info.php?statistics
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
5Friday, July 23, 2010
Statistically speaking...
Platform
More than one million developers and entrepreneurs from more than 180 countriesEvery month, more than 70% of Facebook users engage with Platform applicationsMore than 550,000 active applications currently on Facebook PlatformMore than one million websites have integrated with Facebook PlatformMore than 150 million people engage with Facebook on external websites every monthTwo-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook
http://www.facebook.com/
press/info.php?statistics
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
6Friday, July 23, 2010
Statistically speaking...
... 75% of Twitter traffic is outside Twitter.com
Read more: http://www.businessinsider.com/twitter-stats-2010-4#and-heres-why-apps-are-important-75-of-twitter-traffic-is-outside-twittercom-4#ixzz0tb9n9ELG
Twitter is getting 3 billion requests a day, which gives you an idea about how many Tweets are read daily.
Read more: http://www.businessinsider.com/twitter-stats-2010-4#twitter-is-getting-3-billion-requests-a-day-which-gives-you-an-idea-about-how-many-tweets-are-read-daily-5#ixzz0tb9vMmxs
Twitter's users are doing 55 million tweets per day
Read more: http://www.businessinsider.com/twitter-stats-2010-4#twitters-users-are-doing-55-million-tweets-per-day-6#ixzz0tb9zD727
And its search engine gets 600 million queries every day.Read more: http://www.businessinsider.com/twitter-stats-2010-4#and-its-search-engine-gets-600-million-queries-every-day-7#ixzz0tbA3uqdx
http://tweettwins.wordpress.com/2010/06/01/twitter-statistics-2010/
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
7Friday, July 23, 2010
Statistically speaking...
Twitter has
http://econsultancy.com/blog/
5324-20+-mind-blowing-social-media-statistics-and is adding approximatley 300,000 more per day
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
8Friday, July 23, 2010
Statistically speaking...
Flickr now hosts more than 4bn images. A massive jump from the previous 3.6bn
YouTube exceeds 2 billion views a day - nearly double the prime-time audience of all three major U.S. broadcast networks combined.
24 hours of video content is uploaded every minute
More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years
http://www.viralblog.com/research/youtube-statistics/
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
9Friday, July 23, 2010
Statistically speaking...
LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year.
More than 700,000 local businesses have active Pages on Facebook.
Purpose-built Facebook pages have created more than 5.3bn fans.
The average person spends 15 mins a day on YouTube
http://www.viralblog.com/research/youtube-statistics/
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
10Friday, July 23, 2010
Pace of change...(it’s quick, no more time to sit still)
December 2005, official launch of YouTube (8 million videos watched a day)
July 2005, 100 million videos viewed per day and 65,000 uploads daily
September 2007, Nonprofit channels launched
January 2008, 10 hours of video uploaded per minute
October 2008, 15 hours of video uploaded per minute
January 2009, US Congress and President channels launched
May 2009, 20 hours of video uploaded per minute
October 2009, more than one billion views per day
February 2009, Vatican Channel launched
February 2010, Live stream of President Obama interview
May 2010, exceeds 2 billion views per day
April 2009, Peabody Award
October 2007 Queen of England launches YouTube channel
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
BUT WAIT! There’s more.
11Friday, July 23, 2010
Pace of change...(what do you think will happen in the next 6 months?)
February 2004, Facebook launched from Harvard dorm room
March 2004, Facebook expands from Harvard to Stanford, Columbia & Yale
June 2004, Facebook moves to Palo Alto, California
September 2005, Facebook expands to high school networks
December 2005, 5.5 million active users
November 2006, Share feature added on Facebook
April 2007, Facebook reaches 20 million active users
October 2007, Facebook reaches 50 million active users
January 2008,Facebook co-sponsors Presidential Debates with ABC news
August 2008, Facebook reaches 150 million active users
September 2009, Facebook reaches 300 million active users
February 2007, virtual gift shop launches
December 2004, Facebook reaches 1 million active users
February 2010, Facebook reaches 400 million active users
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
Don’t let planning for perfect get in the way of
your progress.
Evolve.
12Friday, July 23, 2010
The social benefits of internet use will far outweigh the negatives over the next decade, according to experts. They say this is because email, social networks, and other online tools offer "low friction" opportunities to create, enhance, and rediscover social ties that make a difference in people's lives. The internet lowers traditional communications constraints of cost, geography, and time; and it supports the type of open information sharing that brings people together.
Socializing?
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
13Friday, July 23, 2010
This morning on Twitter...
marynabadenhors Not surprising that digital technology in ed. is either loved or hated. Digital, after all, contains only 0’s and 1’s #quote by @alfiekohn
marynabadenhors Relationships and reflection are at the heart of digital portfolios, not the technology - #quote Helen Barrett
megsamanda http://bit.ly/8ZrzBz #slide2learn iPod touch educators join this Ning network..#mlearning #edchat 6:40 PM Jul 8th via TweetDeck
CSWarner Cut-and-paste problems? 5 ways to reduce cheating http://bit.ly/cGSxQf #edchat #edtech
web20education #edtech20 #edchat 3 Simple Ways New Teachers Can Quickly Become All-Stars: http://url4.eu/5nKUH
lgEduGator Top 3 Education Articles of the Week | Health, Technology & Sports #edtech #edchat http://ow.ly/2b0jQ
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
14Friday, July 23, 2010
The Networked Nonprofit http://www.slideshare.net/kanter/networked-nonprofit-
slides-3671181
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
15Friday, July 23, 2010
Lets do some research real time...
KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL
16Friday, July 23, 2010