The Ehrhardt Group

Steve MajorsVice President

Professional Expertise

• Crisis Communications• Public relations• Media relations• Community relations• Special events• Media Training• Issues Management• Social networking

Ehrhardt Group Market Area

MEDIA RELATIONSHIPS

National Contacts…

2009: USS NEW YORK

RESULTS:

• 2,000+ crowd lined the levees

• 175 TV, print, online placements

• National media coverage

• 2 front page stories & editorials

GOALS: • Honor ship dedicated to victims of 9/11.

• Plan shoreline sendoff and drive turnout.

• Promote local civic group as sponsor.

2009: ALLSTATE FOUNDATION

GOALS:• Raise awareness of playground builds.

• Repair Allstate brand image post-Katrina.

• Create sustainable interest in campaign.

RESULTS:

• Sustained positive media coverage for 3 + years.

• Engaged state and local leaders as active partners.

• Foundation repositioned in the community.

2009: GUERILLA MARKETINGGOALS: • Create an out-of-the-box marketing campaign.

• Distribute positive messages to convention attendees.

• Drive attendance to a closing night reception.

Results:

• High-profile positive media coverage.

• Successful events attended by hundreds.

• Client embraced new marketing technique.

2009: BIO INDUSTRY GOALS:• Promote emerging Bio Industries in New Orleans.• Position Southeast Louisiana as credible national player.• Build community support for state-of-the-art hospitals.• Generate positive media coverage.

RESULTS:• Sustained media engagement on the

issue.

• Visibility at national bio events.

• Community recognition of Bio as emerging industry.