strategy - lenka koppova€¦ · social media strategy starting 2019 the right way... @lenkakopp...
TRANSCRIPT
![Page 1: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/1.jpg)
www.lenkakoppova.com@lenkakopp
Social MediaSTRATEGYStarting 2019 the right way...
![Page 2: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/2.jpg)
www.lenkakoppova.com@lenkakopp
How does
actually work?SOCIAL MEDIA
![Page 3: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/3.jpg)
www.lenkakoppova.com@lenkakopp
It’s about
THEM!
It’s not about
YOU,
![Page 4: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/4.jpg)
www.lenkakoppova.com@lenkakopp
Social mediaSTRATEGY
![Page 5: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/5.jpg)
www.lenkakoppova.com@lenkakopp
STRATEGY ● Why?● Who?● Where?● What?● When?● How much/how often?
![Page 6: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/6.jpg)
www.lenkakoppova.com@lenkakopp
STRATEGY WHY?
● Your brand values● Your purpose and mission● Your WHY!
● What makes YOU different?● What’s your tone of voice?
![Page 7: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/7.jpg)
www.lenkakoppova.com@lenkakopp
THE
KNOWLIKE LOVETRUSTFACTOR
![Page 8: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/8.jpg)
www.lenkakoppova.com@lenkakopp
STRATEGYWHO?
● Who’s your target market?● Who are your ideal customers?● What do they have in common?
![Page 9: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/9.jpg)
www.lenkakoppova.com@lenkakopp
Get obsessed with your
CUSTOMERS
![Page 10: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/10.jpg)
www.lenkakoppova.com@lenkakopp
STRATEGY WHERE?
● Where are THEY hanging out?● Is social media the right place
for your business?● Which platforms? ● Consider online vs offline
![Page 11: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/11.jpg)
www.lenkakoppova.com@lenkakopp
Don’t try to be
everywhere!
Pick> 1 main platform> 1 supporting platform!
![Page 12: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/12.jpg)
www.lenkakoppova.com@lenkakopp
STRATEGY WHAT?
● What will you share on social?● What type of content?
●
![Page 13: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/13.jpg)
www.lenkakoppova.com@lenkakopp
Map out yourCUSTOMERJOURNEY
![Page 14: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/14.jpg)
www.lenkakoppova.com@lenkakopp
STRATEGY WHAT?
● Different content for different stage of the buying process:○ Awareness○ Interest/Consideration○ Conversion○ Loyalty
![Page 15: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/15.jpg)
www.lenkakoppova.com@lenkakopp
EducateEntertainEngageInspire
![Page 16: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/16.jpg)
www.lenkakoppova.com@lenkakopp
But also
SELL!
![Page 17: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/17.jpg)
www.lenkakoppova.com@lenkakopp
STRATEGY WHEN AND HOW OFTEN?
● It depends (on your goals)!● Best time to post depends on
your audience.
● Be consistent!
![Page 18: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/18.jpg)
www.lenkakoppova.com@lenkakopp
Quality over quantity
![Page 19: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/19.jpg)
www.lenkakoppova.com@lenkakopp
Social mediaGOALS
Understand your
![Page 20: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/20.jpg)
www.lenkakoppova.com@lenkakopp
ThinkLONG-TERMBut how long?
![Page 21: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/21.jpg)
www.lenkakoppova.com@lenkakopp
What’s yourROADMAP?
![Page 22: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/22.jpg)
www.lenkakoppova.com@lenkakopp
GOALS Where are you right now?● Social media audit (current state)
AND
Where do you want to go?● SMART goals (12 months & more specific for next 6
months)
![Page 23: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/23.jpg)
www.lenkakoppova.com@lenkakopp
Where are you right now?vs
Where do you want to go?
![Page 24: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/24.jpg)
www.lenkakoppova.com@lenkakopp
S.M.A.R.T. GOALSSpecific, Measurable, Achievable, Relevant and Timely
1.2.3.
![Page 25: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/25.jpg)
www.lenkakoppova.com@lenkakopp
SocialENGAGEMENT
![Page 26: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/26.jpg)
www.lenkakoppova.com@lenkakopp
LISTENFirst
![Page 27: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/27.jpg)
www.lenkakoppova.com@lenkakopp
Be socialBe engagingBe yourself
![Page 28: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/28.jpg)
www.lenkakoppova.com@lenkakopp
Schedule lessENGAGE more
![Page 29: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/29.jpg)
www.lenkakoppova.com@lenkakopp
QUESTIONSAsk
![Page 30: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/30.jpg)
www.lenkakoppova.com@lenkakopp
INTERESTEDBe genuinely
![Page 31: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/31.jpg)
www.lenkakoppova.com@lenkakopp
CONVERSATIONSStart new
![Page 32: STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp How does actually work? SOCIAL MEDIA. @lenkakopp It’s about ... Social media audit](https://reader033.vdocument.in/reader033/viewer/2022060216/5f0629b87e708231d4169ba3/html5/thumbnails/32.jpg)
www.lenkakoppova.com@lenkakopp
More SOCIALLess Media!