swot turn it around craig williams, cpim apics tampa bay
TRANSCRIPT
SWOTTurn it Around
Craig Williams, CPIM
APICS Tampa Bay
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Strategic Thinking
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STRATEGIC HORIZON
Threats and Opportunities
External StatusEnvironment• Economic• Emotional• PoliticalWHY Years
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TACTICAL HORIZON
Strengths and Weaknesses
Internal StatusIntrospective• Financial• Capabilities• DepthHOW and WHAT Weeks/Months
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RESOURCES INVESTMENT- Time & Money- Rule of Thirds
PROCESS:
- Prep 2/3
- Planning 1/3
FOCUS:
- Strategic 2/3
- Tactical 1/3
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PROCESSPreparationForecasts and data• Current and future• Internal and external• Financial• Media• Emotional
Spread the load• Team investment• Manageable tasks• Utilize resources
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PROCESS
PlanningFirst: Strategic- 2/3rds Investment
- Future Metrics
- Blue-sky Thinking
- Emotional
Second: Tactical - 1/3rd Investment
- Current Status
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Beware the Squirrel!
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STRATEGIC THINKING
Tactical is easy. Strategic is HARD!• Most CEO’s are good at strategic thinking. • Most of us aren’t. We observe and think tactically.
STATUS ONLY!• Beware the squirrel! Stay strategic!• Listen for verbs or action suggestions.
It’s not about you. • External focus. Future look. Think in years.• Customer viewpoint: WIIFT. WHY.
Create the vision of your future market status.
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SWOTStrengthsWeaknessesOpportunitiesThreats
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SWOTBrainstorming Tool
Tactical Emphasis
Process and Goals
Balanced Approach
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TOWSThreatsOpportunitiesWeaknessesStrengths
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THE VIDEO!
http://tinyurl.com/ij2015chatIan Johnson - Drive Your Success
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TOWSDrives strategic view.
Promotes strategic group thinking.
Status combinations drive tactical the planning process.
TOWS Strategic ExternalMATRIX Threats Opportunities
T1 O1T2 O2
Tactical Internal T3 O3Weaknesses T-W Combinations O-W CombinationsW1 T2-W1 O1-W2W2 T3-W2 O2-W1W3 T1-W3 O3-W3Strengths T-S Combinations O-S CombinationsS1 T1-S1 O3-S1S2 T3-S2 O1-S2S3 T2-S3 O2-S3
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TOWS CombinationsT-W: Mini-Mini.Minimize weaknesses, avoid threats. Defensive.
O-W: Maxi-Mini. Minimize weaknesses by leveraging opportunities.
T-S: Maxi-Mini. Leverage strengths to minimize threats.
O-S: Maxi-Maxi. Leverage strengths to maximize opportunities.
TOWS Strategic ExternalMATRIX Threats Opportunities
T1 O1T2 O2
Tactical Internal T3 O3Weaknesses T-W Combinations O-W CombinationsW1 T2-W1 O1-W2W2 T3-W2 O2-W1W3 T1-W3 O3-W3Strengths T-S Combinations O-S CombinationsS1 T1-S1 O3-S1S2 T3-S2 O1-S2S3 T2-S3 O2-S3
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Exercise WorksheetTOWS Strategic ExternalExercise
Threats Opportunities
T1 O1
T2 O2
Tactical Internal T3 O3
Weaknesses T-W Combinations O-W Combinations
W1
W2
W3
Strengths T-S Combinations O-S Conbinations
S1
S2
S3
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Exercise Goal: Perform Your Chapter’s TOWS Analysis• Be ingenious. Be imaginative. Pretend • Define top three status for each section.
Phase One: Threats and Opportunities:• Exercise One: 8 min Strategic. External. Future.• Summary One: 5 min Group Polling.
Weaknesses and Strengths:• Exercise Two: 4 min. Tactical. Internal. Current.• Summary Two: 5 min Group Polling.
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Conclusions• Rule of thirds: Resource Allocation, Strategic
vs Tactical, Preparation vs Planning.
• Strategic Thinking: Future Status, Economic, Emotional, Political. It’s not about you.
• Beware the Squirrel! Watch for actions.
• TOWS: Leverage the combinations to drive your tactical planning.
SWOT: Turn it around
Craig Williams, CPIM
APICS Tampa Bay
Thank you!