Your Telemarketing Resource Partners

Telemarketing Services Overview

Visit us online at www.synergixx.com

Call Center HistorySynergixx Response, the telemarketing division of Synergixx, was established in 2002 with the purpose of handling calls for the radio and TV infomercials produced by our in-house production department. However, as the years passed outside agencies began taking notice of our abilities and Synergixx Response became the preferred place to test new creatives and nurture budding campaigns.

Today Synergixx Response is one of the leading Direct Response Call Centers specializing in soft-sell offers for all types of products and services. Our clients choose us for our proven ability to build strong, high AOVs while simultaneously maintaining the highest close rates across our soft-offer center. More importantly, our clients stay with us because of our dedication and personalized service to each and every campaign we represent.

Sales PhilosophyIt’s all in the A.S.K.™ (Attitude, Sincerity, Knowledge)Any sales agent can take your credit card number, at Synergixx we create a sales experience. Synergixx President, Charlie Fusco, is the founder of the A.S.K.™ Principal which uses simple questions to dramatically increase close rates and ROI’s for any type of direct sales campaign.

A.S.K.™ focuses on teaching agents how to use their individual attitude, sincerity and product knowledge to convince a customer to “try it”. Our agents specialize in Up-Sells and Cross-Sells using this simple but powerful principal to dramatically increase the effectiveness of your advertising dollars.

Across the nation companies praise the power of the A.S.K.™ as an effective sales method. Using a combination of humor, everyday life-experience, and highly refined sales skills, Synergixx Response harnesses the power of the A.S.K.™ to create one of the most dynamic sales teams in the country.

Sales ManagementAt Synergixx our primary responsibility is to grow your campaign bigger, stronger and more profitable than when it came to us. Therefore, we will be an active partner in your campaign. While at Synergixx Response you will benefit from the following:

A dedicated Account Representative to work with you as well as your vendors, like your fulfillment house or media buyer.Unlimited access to the vital parts of your campaign, including: detailed call detail, performance reports and 24/7 on-line access to all of your recorded calls.A team of trainers to review your creative and write your telemarketing script/ training materials.The opportunity to personally train our representatives.The opportunity to participate in a weekly “calibration” meeting where we review campaign goals and assess campaign results.

Sales ManagementQuality EnhancementOur campaigns benefit from the support of a highly trained and experienced Quality Enhancement Department who work to ensure that our agents are accurately representing your product and company, as well as maximizing every sale possibility, at all times.

Q.A. follows this monitoring and test calling with extremely detailed reports outlining over 35 different areas of the call, graded and ready for immediate feedback and corrective action or praise if applicable. As needed our Q.A. Department can be brought into campaign “calibration” meetings to discuss sales tactics, quality, and efficiency in a collaborative environment that ultimately improves call center performance while achieving your campaign’s goals.

Revenue EnhancementSynergixx utilizes a dedicated group of highly trained agents to call back your low-sale or no-sale customers within hours of the original sale, while the customer is still interested in the product or service. This small enhancement can provide you with thousands of dollars in increased revenue each week.

Key Performance MetricsBelow is a list of some of the key performance metrics we track daily and that will have the most impact on the your campaign. We believe that these areas are integral to any profitable campaign.

•Lifetime revenue per customer•Calls to order conversion•Average Order Value – AOV•Call handling or service rate.•Up sell % / Cross sell %•Quality control score•Revenue per call•Telemarketing cost per call/sale•Response rates•Average call length•Hold times/tolerance period

Case StudyCase Study– Maximizing the sale

A client with a radio campaign that had stumbled out of the testing “gate” at another call center asked Synergixx to see if their campaign could thrive in a different environment. The first thing Synergixx did was to sit-down as a group to listen to the creative and review the scripts and calls from the previous call center. Our review uncovered a Call-To-Action (CTA) that seemed to bring in unqualified callers. When we reviewed the script we noticed that the first position offer cost $99 and put the customer on autoship, something their particular customer base could not afford. After a few minor script changes, including adding more product information to the top of the sales script and moving the down-sell into first position and the $99 auto ship offer to the up-sell position, we were able to increase conversion by 25% and increase the up-sell conversion to 15%! This campaign still thrives at Synergixx today.

Company ProfileHours of Operation: 24/7/365

Location: Sewell, NJ (Sothern Jersey)

# of Seats: 100 seats

# of Agents: 200

Demographic of Agents: 18 to 65 years old56% are maleAverage age is 37 years old63% some college (1-4 years)44% are female26% graduated college

Agent to Manager Ratio: 20/1

Calls Per Week: 15,000

Sample Analytical Report

The above is an example of a daily report that we generate for one of our existing clients. This report allows you to see exactly what is going on with your campaign in terms of sale conversions, up sells, and call handling, or service rate. As you can see, we present data in a format that is easy to read and follow.

 

Week Ending 3/11/2010

5-Mar 6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar Total

Calls in 300 364 286 340 210 235 245 1980

Calls answered 276 331 269 323 195 215 223 1832

Abandoned calls 24 33 17 17 15 20 22 148

Service rate 92% 91% 93% 95% 93% 91% 91% 92%

Sales 114 127 91 139 65 96 88 720

Conversion 38% 35% 32% 41% 31% 41% 36% 36%

Revenue $1,233.00 $1,361.00 $1354.00 $1,586.00 $1,209.00 $1272.00 $1444.00 $9259

Cross sells 25 24 21 20 15 14 18 137

Cross sells % 22% 19% 23% 19% 23% 19% 22% 20%

Add-on upsells 14 13 16 15 12 14 16 100

Add-on % 12% 14% 18% 14% 18% 19% 18% 14%

Case Studies

Compensation packages

Talk time plus commission

CPO packages for established campaigns

Discounted pricing with 3rd party read

The BuzzThe Industry’s Best Kept Secret!

“It was a real pleasure working with you and your entire crew. I really like the

way you run your operation.” Joe Theismann, NFL Football Champion -Triple Action TV commercial

“Synergixx is the answer. They took me from concept development to on-line marketing materials that have doubled my sales in just a few short months. I highly recommend them for all your marketing needs.”

Dr. John Taylor, California Natural Wellness Centers of America

“Synergixx’s industry expertise, resourcefulness, production savvy and ingenuity, combined with state of the art production facilities and talented staff turned out a successful TV infomercial in less than a month. Synergixx is exactly the kind of company I want working for me.”

Damon Alberts, Philadelphia CCFV, Inc.