TechnologyThis presentation explores what technology I have used within the research, construction, planning and evaluation of my three products.

• I used skills I gained during Year 12 and developed my understanding of MacBook's which I then used

for all stages of my project from research to creation and evaluation.

• It was very useful as MacBook’s have programs on them such a iMovie which I used to create my film.

• I used the schools Media departments camera, which are very good for filming during the day and for music videos as they don’t need to

record sound, I however had a number of difficulties with it due to the nature of my film.

• As I’m filming a short film set at night I had a lot of issues with the camera as it doesn’t film well in low light settings and the microphone is on the front of the camera so picking up good enough quality sound

was difficult.

• I used a high quality HD camera for the image for my review which gave me a clear crisp image that was successful.

• However I did not have access to this for my poster so had to use a lower quality camera which resulted in a lower quality of image.

However this worked to my advantage as it gave my poster an Indie film feel and connoted the genre well.

• I used iMovie to edit my film which was very helpful as the editing functions enabled me to create a professional looking

film. • It enabled me to experiment with transitions and effects easily

in order to create a product that best appealed to my target audience.

• It also enabled me to publish versions if my film straight onto to websites such as Youtube which helped me to get feedback on

it.

• I used Photoshop to create my ancillary’s and found it extremely helpful due to the vast number of tools it

has that helped me edit my images and use the conventions of posters and reviews.

• It was also very easy to save and upload images from it to social networking sites which helped me to get in touch with my target audience for feedback.

• When on my computer at home, a windows machine, I used Windows Movie Maker to edit and upload videos of my talking about my work and

audience interviews. • This was also very helpful as it allowed to upload

straight to websites again.

• I also used Paint to edit some images when Photoshop wasn’t available.

• It was a very useful program but not as easy to use or as successful as Photoshop was.

• I used Microsoft Powerpoint to create presentations about things such as Props and

Technology. • I then put it into Slideshare

which publishes the presentation online and could easily be embedded into my

blog. • Powerpoint helped me present my work in a more creative and

visual way.

• I also used Microsoft Word to write my script on then I again used

Slideshare to be able to display it online.

• I used Photobucket to upload images and display them visually

online.

• I used the online site Prezi to create visually interesting and dynamic

presentations that include numerous features such as films, images and

powerpoint presentation. • I can then embed them easily onto

my blog.

• For similar reasons I have also used Glogster to create

posters that I can upload onto my blog.

• I found that the internet was the most useful technology I used as it enabled me to find images and films to deconstruct and lots of other websites that provided other functions such as Youtube and

Prezi. • It enabled me to find out vast amounts of relevant

information to do with short films and my ancillaries.

• It also enabled me to get in touch with my target audience and get feedback on my products.

• I used social networking sites such as Facebook to get feedback from my audience which I used

to shape my products. • It also helped me to organise filming schedules

as I could easily get in contact with my cast.

• I used Youtube to find examples of short films that I deconstructed and

helped me to understand the conventions of them.

• I also used it to upload versions of my film which I then got feedback

on.

• One of the most useful websites I’ve used is Blogger. • I’ve used this throughout the whole process of creating my

products; for research, planning, creation, feedback and evaluation.

• I’ve also used it to get feedback from my target audience as I created polls on it in order to try and decide on certain

features of my product that I was unsure on.

• I used emails to get feedback from my teachers and to organise filming

with my cast.

• I used a smart phone a lot throughout all stages.

• I’ve used it to blog on, send emails, find short films and images to deconstruct, message people, get feedback, take photos and check the weather on the weather app so I can plan filming.

• I’ve used Dafont a lot in the creation of my poster and review as it provides a lot of different fonts to use and allows me to

choose the best font for the reading I want my audience to get.

• I’ve used Wordle to create visually interesting mind maps and presentations.

• I used a number of online magazines such as ‘Film Maker’ to give me ideas and inspiration for my products.

• I used Skype to get feedback from my target audience and to again organise filming with my

cast.

• I used a scanner to upload my storeyboard and put it onto my

blog.

• I used Bubbl to create mindmaps online that I then embedded onto my blog.

Throughout this project I’ve used a vast array of technology and the technology that’s been the

most useful is web 2.0.

Web 2.0 includes social networking sites such as Facebook and Twitter, blogs and video and photo uploading sites such as Youtube and Photobucket.

Throughout the process I’ve gained a greater appreciation of how important Web 2.0 is now in

today’s media savvy world. Almost absolutely everyone that is part of my target audience

regularly uses Web2.0. My target audience is one of the most targeted by media products as they have

one of the largest disposable incomes.

More and more producers and marketers of media products are utilising Web 2.0 to gain feedback from

target audiences, promote products and distribute them. I have done this too and found it incredibly useful.

However as useful as Web 2.0 is it has a number of issues such as market saturation; anyone can make a

film or blog and this makes it difficult to promote a product in such a competitive market. However arguably Web 2.0 helps independent film and media more than it

harms it as it enables those with a smaller budget to reach their target audience which would have been

virtually impossible before.

Web 2.0 not only helps producers and marketers to reach their audience but engages the consumer in the

creation of products too.