the business of social recruiting and hr
DESCRIPTION
TRANSCRIPT
+The Social Shift
+
The role of HR &
Recruiters in
Social Business dx
+
JOBS FEED VIA RSS TO TWITTER
SOCIAL ICONS ON CAREERS SITE
BRANDED FACEBOOK PAGE
BRANDED YOUTUBE CHANNEL
BRANDED TWITTER PAGE
PAID FOR LINKEDIN RECRUITER PACKAGE
LINKEDIN CAREERS PAGE
COMPANY BLOGS
FACEBOOK ADS
People listen to one another
People trust one another
People don’t trust you
+
4.74
+
Institutional to Individual
+
Drivers of Change
#SocialBusiness
+How do you market your jobs / company today?
+Marketing & Influence
+Social Marketing
+Social
5
+Influencers & Advocates
+Optimised links to
Digital Assets
Twitter Integration. Can update
automatically
Personalised URL improves visibility /
discoverability
Keyword richness in specialities and
profile
Optimised “Personal Headline”
Integration to LRQA Thought Leaders’ presentations via
SlideShare. Updates Automatically.
LRQA Blog BusinessAssurance.c
om automatically update Thought Leader profiles
Thought Leader Event participation shown on profile
Thought Leadership at Scale
+How do you collaborate today?
+Social Enterprise
+How do you train your people today?
+How would you make career planning more compelling?
+Gamification
+How would you search for where to go for a drink this evening?
+Search today
+ LI Signal Search
+How would you find out how much you could earn at a competitor?
+How do you protect your organisational value today?
+Will privacy exist in tomorrow’s world?
How do you currently get closer to your customers?
+Personal Dashboards..
What characterises your career site in the future?
+Careers site go the way of the FAX? (Hint: no)
+Personalised Web Experiences
http://www.intel.com/museumofme/r/index.htm
http://www.takethislollipop.com/
+Integrating social = instant personalisation
+LI Job Alert
+LI Employee Insights
+Social by Design
+
Real Social Recruiting = Social Business
+
Institutional to Individual
+9.Understanding Social Relationships
People buy People
#SocialBusiness
+
CarveConsulting.com