The Social World of Human Resources and

Recruiting

Keith McIlvaine

#SHRMLV or @SHRMLV

Keith McIlvaine

• Over 13 years experience• Currently with Victaulic as a corporate

recruiter in HR plus the recruiting social media strategy and execution

• Speaker at conferences on the subject of social recruiting

• Contributing to a collegiate marketing textbook on social media

• HRfarmer.com• Board of Advisors for Talentreef• Board of Directors for The Center for

Retailing Solutions at Kutztown University.

We Are Going To Cover A Lot…

• Social HR & recruiting strategies

• Social Policies or Guidelines• Social media sites and

concepts• “Rules” of social• Social for recruiting and

branding• Social considerations

Social HR & Recruiting Strategies

The HR & Recruiting Social Strategy

1. Be a partner2. Know the rules3. Define the objectives4. Research where to be5. Define who will speak6. Implement7. Review

Social Policies or Guidelines

The Social Policy Guidelines

• Create an education program, trust your employees to make right decisions

Resource! “Social Media ROI” by Oliver Blanchard talks about 10 things that must be incorporated into a policy or guideline

• Zappos’ social media policy is just a sentence: “Don’t do anything stupid”

• Microsoft’s is even shorter: “Be smart”

http://disney.go.com/corporate/privacy/safety.htmlhttp://tv.disney.go.com/disneychannel/commonsense/

http://phineasandferb.wikia.com/wiki/Cyberspace_Rules_of_the_Road

http://www.youtube.com/watch?v=P_-XDGkfDSM

Social Media Sites & Concepts

http://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/

(revised)

Facebook

• Create both personal and brand profiles

• Create pages• Create locations• Share and engage

LinkedIn

• Personal profile• Groups• Events• Companies

Twitter

• Profiles• Search• Post• Engage

YouTube

• Creativity• Authentic• Branding• Culture

• Wall• Circles• Photos• Locations• Video• BOOLEAN !!!!!

Pinterest

• Pin board style photo/image sharing site

• Post pictures, infographics, images, etc

• A way to connect through visualization

Blogs

• The NEW company web site• Authentic• First person• Insightful

“Rules” of social

The (unspoken) Social Media Process

• Listen / Lurk• Comment / Join• Share originality• Ask• Engage• Repeat

Social for Recruiting & Branding

Google+

• Over 10M members in 30 days

• The next Facebook?

comment

number of sharesweb site link for

more

image

Anatomy of a Pin

Mobile

• Mobile web site optimization• Be where your audience is• Social media is the answer

foursquare

• Location based social media

• Enter tips• Share with

friends

Social Considerations

Time Management

• Build it into your day – social media is a tool, not a process

• Only use it if you are finding results

• It is an investment

ROIReturn on Investment or Risk of Ignoring

purchases

value

traffic

branding

awareness

employees

leads

interest

clicks or views

time

Klout & Kred

applicants

Key Take Away’s

1. Be real2. Be authentic3. Be you

Questions?

Thank You!

Keith McIlvaineHRfarmer.com @kufarmsFacebook.com/HRfarmer LinkedIn.com/in/kufarms

kmcilvaine@victaulic.com