“Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action".

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THE TATA NANO: THE PEOPLE’S CAR

Presented By:

Mohit jain

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Origin of nano…..

• “I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

-- Ratan Tata

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Company History

• Started in 1945 in Mumbai, India.

• Original production was on locomotives.

• 1954– launched its first

automobile.

• Mercedes and Tata teamed up to create a truck line.– First major business

deal with another firm.

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Continue….• Together both companies

started their commercial vehicle operations in 1960.

• in 1986 the company created and sold the first LCV– LCV = light

commercial vehicle – Was the Tata 407

• 1990s, Tata had entered the passenger vehicle

with the Tata Sierra

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Continue…..

• In 1998, it hit the jackpot with the Tata Indica—a name derived from “India’s Car,”

• Tata launched the Indigo in 2002.

• In 2005, Tata launched India’s first mini truck, called the Tata Ace.

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Acquisition

• 2004, Tata Motors acquired the Daewoo Commercial Vehicle Co. Ltd.

• 2005, it acquired a 21% stake in Hispano Carrocera SA, a Spanish bus manufacturer.

• 2008 British automotive icons Jaguar and

Land Rover

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Network

• Manufacturing plants in the Indian cities of Jamshedpur, Pune, and Lucknow.

• Assembly operations in Malaysia, Kenya, Bangladesh, Spain, Ukraine, Russia, and Senegal.

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Target Market Vision• Safe and comfortable mean of

transport for the masses.• The low-cost car. Product brief • For the family of four.

• Intercity transport• Weather proof• Comply all Indian safety

norms

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Series 10

20

40

60

maruti Udyog

Hyundai motors

india Ltd

tata Motsor Honda siel Cars India

Ltd

Ford India Pvt.Ltd.

52.2

19.2 16.6

4.41.9

Major players in India’s passenger vehicle market, 2008

Vehicle Summary

Body Type Hatchback

Seating Capacity 4

Transmission 4 Speed Manual

Suspension McPherson strut & Independent coil spring

Brakes Front Disk, Rear Drum

Kerb Weight 580 Kgs

Fuel Tank 30 Litres

Ground Clearance

180 mm

Wheels 12 inch

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What makes it so cheap !

• The Tata Nano uses plastics and adhesives rather than welding.

• introducing the car with an artificially low price through govt-subsidies and tax-breaks, or

• using vertical-integration, or• partially using inexpensive polymers or

biodegradable plastics instead of a full metal-body.

• It has no AC, no power steering, no power windows, no power bells and whistles.

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design…..

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POST SALE ISSUE

• In 2010 , 2 Tata Nano cars caught fire.

• In March, 2010 the car was being driven from the dealership to the home of its owner in Mumbai.

• In April, 2010 it was being driven to a dealership in Gujarat’s Anand district.

• 3 cases where Tata Nano's steering wheel assembly produced black smoke.

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Nano Vs Three wheeler Auto-Rickshaw

• I have save 3800 bucks

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IS NANO SUCCESSFUL OR NOT?