Camerimage Dec 1st, 2006 Thierry Perronnet

Marketing Director Kodak Entertainment Imaging Europe, Africa , Middle East.

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Welcome

-  State of the Industry.

-  Kodak Today & In the Future.

-  Kodak / Laser Pacific : Latest technologies - Leon Silverman / President from Laser Pacific.

- > Degraining solutions. - > Accurate Image Management.

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State of the Industry : The box Office -  2006 box office up through three quarters: US (+ 5%) and EU (+11%)

- > Better Movies. - > 12% fewer day & date events. - > But 14% more releases (US).

=> Print release market up by 3% (1st half, 2006).

-Trend – Movie window intervals are declining: Theatrical to Video Video to Pay-per-View

2005  129 days 43 days 2003  148 days 45 days 2000  171 days 51 days 1996  180 days 46 days

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State of the Industry : Features.

-  D- Cinema : 1 500 screens (849 in 05) out of 100 000 screens WW.(Only 65% are DCI compliant.)

- Productions :

- > Both studios features & independent features continue to growth in 2006.

- > S16 will be slightly down. - > 35mm will be up.

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Production : FF major trends Nb of films produced WW

2002 2003 2004 2005% change, 2004-2005

North America 609 744 744 779 4.7%Europe 1041 1101 1203 1292 7.4%Asia 2188 1881 1991 2184 9.7%Latin America 122 173 255 283 11.0%World 3991 3938 4261 4603 8.0%

For 2006 est :

- US film production at it’s highest level for six years, but investment falls overall -  Western Europe film production reaches a new high -  Highest volume of Asia feature film production since 2002 -  China is the fourth most prolific film-producing nation.

6 KODAK VISION2 50D 5201 / 7201

Production : major trends

Nb of films produced, 20 most prolific countries

2004 2005

% change,

2004-2005 2004 2005

% change,

2004-2005

India 934 1041 11.5% Italy 134 98 -26.9%USA 611 699 14.4% Brazil 81 90 11.1%Japan 310 356 14.8% Korea 82 82 0.0%China 212 260 22.6% Canada 133 80 -39.8%France 203 240 18.2% Argentina 78 80 2.6%Russian Fed 120 160 33.3% Hong Kong 64 55 -14.1%Spain 133 142 6.8% Sweden 40 54 35.0%UK 132 124 -6.1% Mexico 54 53 -1.9%Germany 87 103 18.4% Indonesia 31 50 61.3%Bangladesh 90 102 13.3% Switzerland 44 47 6.8%

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Production : major trends 2006

US : Hollywood Region : 06 Production Days Vs 05 : + 2%.

-> FF : -1% production days permitted in HWD region. -> TV : + 7% production days permitted in HWD region. -> COMM.: -7% production days permitted in HWD region.

EU : Sustained production activity globally . -> Mainly in Russia (FF/COM), Hungary, Romania. -> Good year for Western Europe : all countries, soft in the UK.

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Production : major trends Commercials :

- A contrasting year : -> US : slightly down -> EU & Asia : Up .

- China expected to become the 3rd commercial market by 2010.

- TV will continue to be the most preferred medium (06- 08) but significant growth for

-> Internet medium : + 27% WW.

In 2006 : Internet advertising spending represents 13% in the UK Internet advertising spending represents 11% in Sweden -> 1st time double digit share anywhere in the world!

Entertainment Imaging 9

Film & Digital conversion

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Film & Digital Conversion - 1

-> Of 699 movies shot in 2005, approx 30 were digitally captured*(US). -> Continued Demand for Camera Negative Film. -> Film is still the preferred medium (and the only medium that can be truly archived) -> Film’s overall quality sets the bar very high. *MPAA, Thomson/GVG

Acquisition

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Film & Digital Conversion - 2

Postproduction / Mastering / Archival

- Workflow is becoming data centric : At least 50% of theatrical movies (US) are “mastered” digitally using the Digital Intermediate process. Hollywood Feature Films Undergoing DI

Process

Western Europe trend ?

Predicted Estimates (shift a couple of years?) à

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Film & Digital Conversion - 2 Postproduction / Mastering

According to Academy Of Motion Picture Arts & Sciences

-> 4K is the targeted resolution for mastering and archival. (AMPAS - Andy Maltz ).

-> 4K digital mastering is still a very hard thing to do.

When preservation is ignored…

Archival

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… or electronic formats are left alone …

1979 1/2” V2000 1981 1/2” Hawkeye/Recam/M 1982 Betacam 1984 8mm 1984 CVC 1984 HDV1000 1985 M-II 1986 3/4” U-Matic SP 1986 Betacam SP 1986 D1 1987 S-VHS 1988 D2 1988 ED-Beta 1988 HDD1000 1989 Hi8 1990 D3 1990 UniHi 1992 DCT 1993 Digital Betacam 1994 D5 1994 D6 1995 DV 1995 DVCAM 1995 DVCPRO/D7 1995 W-VHS 1996 BETACAM SX 1996 HD D5 1997 HDCAM 1998 DVCPRO 50

1956 2” Quad 1962 2” Helical Ampex VR-1500 1962 2” Sony Helical SV-201 1962 Macthronics MVC-10 1963 1” PI-3V 1964 1” EV-200 1965 1” EL3400 1965 1” SMPTE Type A 1965 1/2” – CV 1965 VTR150 1967 1” IVC-700/800/900 1967 VTR600 1969 1/2” EIAJ Type 1 1969 1/4” Akai 1970 1/2” VCR 1971 3/4” U-Matic 1971 EIAJ Cartridge 1972 Cartivision 1972 V-Cord, V-Cord II 1973 2” Helical IVC-9000 1975 1” SMPTE Type B 1975 Betamax/Super/HB 1976 1” Helical BVH-1000 1976 VHS 1976 VX 1978 1” SMPTE Type C

1998 DVCPRO 50/P 1999 Digital-8 2000 D9 HD 2000 DVC PRO HD 2000 MPEG IMX 2004 HDCAM SR

DLT7000 DLT8000 DLT 1 SDLT 220 SDLT 320 SDLT 600 SDLT 1200 (2005) 9-track 800 9-track 1600 9-track 3200 9-track 6250 Travan TR-1 Travan TR-2 Travan TR-3 Travan-4 Travan NS8 Travan NS20 Travan 40GB Ditto-MAX Iomega Ditto DDS-1 DDS-2 DDS-3 DDS-4 Exabyte D8-112 D8-160 170 AME 125 AME

22 AME V6 8mm V10 8mm V17 8mm V23 8mm Mammoth Mammoth 2 VXA -1 VXA –2 DIR DI74GB DIR DI250GB DTF1 (60GB) DTF2 (200GB) SD1 SD-3 StorageTek 4480 1/2” IBM 3590/3590E IBM 3590/3590E QIC-24 QIC-150 QIC-525 QIC-1000 QIC-2GB FA-500 QFA-700 LTO1 LTO2 LTO3 (2005) LTO4 (2007)

AIT-1 (25, 35) AIT-2 (36, 50, 50 WO) AIT-3 SAIT1 SAIT2 (2005) Ampex DST Ampex DCRsi ID-1 Metrum VHS DLT - TK50 DLT - TK70 DLT - TK85 DLT III DLT IIIXT DLT IV SDLT DLT2000 DLT4000

Data

Video

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Film & Digital Conversion - 2 Archival

Probably one of the major challenges for the future !

The 2 technologies might co exist for a long time, the digital perfect solution is still not there .

-> Digital formats come & go today .

-> From a preservation & archival point view : it is really important you use the best reliable media to keep track of your creations. Today : Film is the only medium that can be truly archived for the moment.

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Film & Digital Conversion - 3

Exhibition

1 500 Digital Cinema screens worldwide. -> The conversion is serious but slower that we were all anticipating.

* Approx 200 more per month in the US (privately funded rollouts).

* Europe, Asia: much government money, slowed down a bit.

The Conversion is not without its problems -> Just swapping a film projector for a digital projector is a tough business case for a cinema

owner.

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Digital Path

Copy and Duplicate

Theatre

Film

Analog Path

Manipulate Add Effects Digital

• Digital Cinema • DVD • TV • Other

Scan Record Hybrid Path

Manipulate Manage Capture Distribute Display

Imaging Value Chain - Feature Film

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Digital Path

Copy and Duplicate

Theatre

Film

Analog Path

Manipulate Add Effects Digital

• Digital Cinema • DVD • TV • Other

Scan Record Hybrid Path

Imaging Value Chain - Feature Film

Manipulate Manage Capture Distribute Display

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Imaging for the Future:

Manipulate & Manage

Film Scanning & recording : Continue to work - with partners- on driving the cost of using film down .

Bottle Necks Typical Movie -160,000 Frames

Digital Intermediate

Conversion

Digitization

Film

Video

CGI

Digital Cinema

Film Cinema

Archive

Compression Encryption

Film Recording

Broadcast

Broadband

Home Video

Digital Master

D Capture

24+FPS 10SPF-6FPS 3-30SPF 24+FPS

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-> Scanners Spirit 4K : Optical Engine specially designed by Kodak.

Kodak Digital Ice Technology : a software package that works for now within an ARRI Scanner system to detect and reduce dust and surface scratches without softening, blurring, or altering the image.

-> Image Processing Advances •  Sharpening •  Noise Reduction

-> Digital Film Recorder

- Try to speed up the film recording .

“make the DI process more viable and economical solution for post “

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Digital Path

Copy and Duplicate

Theatre

Film

Analog Path

Manipulate Add Effects Digital

• Digital Cinema • DVD • TV • Other

Scan Record Hybrid Path

Imaging Value Chain - Feature Film

Manipulate Manage Capture Distribute Display

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Pre show advertising

To replace slide projectors/rolling stock commercials. Kodak supplies over 2100

screens with digital pre-show systems and content services

D-Cinema

For showing feature films. Kodak has full system solution inc. server option, 3D enabled. -> 37 systems installed -> 7 majors studios have used Kodak packaging, distribution and display capabilities

E-Cinema Alternative

Content Documentaries, local

language movies, alternative content inc.

option for remote locations Kodak has a server option

Kodak Digital Cinema : From pre-show to full features