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What is a

TRIBE ?

“A tribe is a group of people connected to one another, connected to a leader and connected to an idea.”

Tribes make our lives

better. And ‘Leading a

Tribe’is the best life

of all….

Without leaders, there are no followers.

You’re a Leader.

“WE NEED YOU”

Tribes aren’t so SQUISHY anymore !!Instant

communication and new

technologies are all designed to

Connect Tribes and amplify their

work

Why Should You Lead ? And Why Now ?

Tribe of fellow people waiting for you to

connect and lead them where they want to go

Everyone in the organization is

expected to lead

In today’s workplace, it’s easier than ever

to change things

It’s engaging, thrilling, profitable

and fun

It’s Good to be KING

• A king or the leader of the tribe assembles his own geographically based tribe and uses power to enforce compliance

• The goal of the corporation is to enrich the king and keep him in power

• However if the tribe doesn’t like the king, they’re now free to leave

Stability is an Illusion

Marketing has changed everything, it created leverage

Marketing freed and energized the tribes

It challenged the status quo and changed the idea of stability

A man with no authority can become a key figure.Tribes give each of the same opportunity.

Skills and Attitude are essential, Authority is not.

Leading from Bottom

How to turn a Group into a Tribe ?

A Shared Interest

A Way to Communicate

Types of Tribal Communication

Leader to Tribe

Tribe Member to OutsideTribe member to tribe member

Tribe to Leader

Leader can increase the effectiveness of the tribe by:

• Transforming the shared interest into a passionate goal and desire for the change• Providing tools to allow members

to tighten their communications• Leveraging the tribe to allow it to

grow and gain new members

Crowd v/s Tribe

A Crowd is a Tribe without a LeaderA Crowd is a Tribe without Communication

Organizations that destroy Status Quo win. Whatever the Status Quo , changing it gives you the opportunity to be remarkable.

Initiative =

Happiness

Taking Initiative to create products and services that are remarkable is Fun. Doing work that’s fun is Engaging. So making things that are successful is a great way to spend time.

•Fear is the strongest, oldest and most hardwired emotion• We have ideas but we fear

to implement it • Fear of failure is overrated• Accept constructive

criticism

The Peter Principle Revisited

“In an hierarchy, every employee tends to rise to his level of

Incompetency” – Dr. Lawrence Peter

In every organization everyone rises to level at which they

become Paralyzed with Fear.

The Essence of Leadership is being aware of Fear

Followers

A tribe needs people who aren’t

just willing to follow but are

eager to follow

The Plurality Myth

To win elections you need majority of the votes but to lead a Tribe no such

rule applies. All you need to need to do is Motivate

people who choose to follow you.

Example: The Schoolteacher Experiment

Lessons Learnt:• Tribes are increasingly

voluntary, no one is forced to work for your firm or

attend your services.• Great leaders don’t try to

please everyone.• They realize that a motivated

connected tribe in the midst of a movement is far

more powerful than a larger group can ever be.

Virtuous Cycle v/s Exclusive Tribe

• Tribes that work better when they are bigger, Get Bigger. Example: Political Parties• But Bigger is not always the Better. • Some tribes do well when they are small and

exclusive

It’s always a choice. Your Choice

Climbing Rock

“One person with a persistent vision can make change happen”

How Chris Sharma and Obe Carrion made the impossible route.

They Challenge status quo and challenging status quo require

faith.

Heretics Don’t Settle

How to become a

• Religion support the status quo, Whereas faith gives us belief to change the status quo.

• Without religion its easier for faith to flag.

• Heretics challenge a given religion, but do it from a very strong foundation of faith.

Believe in Faith

• Religion and faith are different.• Heretics create their own

religion• If Faith is the foundation

of a belief system, then religion is the facade and landscaping

Leadership is not Management

Leadership is not Management

Leadership always involve thinking and acting like the underdog

Manager react, Leaders Initiate

Leaders use change as chance to wreak some havoc on status quo

Why doesn’t everyone do it ? FEAR

Example: Why music business die

Music industry die because they didn’t have the heretic they needed and their executive forgot to embrace their tribe .

They failed to understand the new thing is rarely as good as the old thing was and 2nd their past performance is not guarantee of future success.

Best time to change your business model is while you still have momentum

Sheepwalking is the outcome of hiring people who have been raised to obedient and giving them a brain dead job and enough fear to keep them in line.

“INSTEAD Of wondering when your next

Vacation Is, may be you should setup a life you don’t need to escape

from”

Every Tribe is a Media Channel• Advantage of traditional beer is that

they are available for rent• Send in some money and buy some

time• Time gets to eyeball and possibly

attention• However, Tribes are not for sale• They do what they want

How to be Wrong

• Issac Newton was wrong about Alchemy

• Steve Jobs was wrong about Apple III, NeXT,Newton

• Secret is realizing wrong isn’t fatal• Desire to fail on the way to reaching a

bigger goal is the untold secret of success

• Do what you believe in. People will follow

• Great Leadership happens when the tribe least expects it

The Reactionary Tribe

• Don’t try to change the worldview of the majority that is focusing on

maintaining status quo• Carve out a new tribe with change

lovers and run with them instead• The only certainty is that there’s a risk

• Initiative is rare

• If you hear my idea but don’t believe it, that’s my fault• If you attend my presentation and you are bored, that’s my fault• If I fail to persuade you to implement a policy that supports my tribe,

that’s due to my lack of passion, not your shortsightedness• If you are a student and don’t learn what I am teaching, I have let you

down

Posture of a Leader

It’s easy to blame but it is not helpful!

People don’t like to Switch!

• To switch sides is to admit you made a mistake

• Growth for a tribe will come from people who want to be a part of a tribe rather than who are already in a tribe

• More people makes your tribe more powerful

Not Now, Not Yet

TIME

BEN

EFIT

•“Not yet” is the safest & easiest way to forestall change

•Change fails, not because it’s too early but because it’s too late

•There’s a small price for being too early, but a huge penalty for being too late•The longer you wait to launch an

innovation, the less your effort is worth

Who cares?

• Caring is the key emotion of the tribe• They care what happens to their goals and to one another

•If no one cares, then you have no tribe•If you don’t care- really & deeply care- then you can’t possibly lead

Elements of Leadership

•Leaders challenge the status quo•Leaders create a culture around their goal and involve others in that culture

•Leaders have an extraordinary amount of curiosity about the world they’re trying to change

•Leaders use charisma to attract and motivate followers•Leaders communicate their vision of the future

•Leaders commit to a vision and make decisions based on that commitment•Leaders connect their followers to one another

The Forces of Mediocrity

•Remarkable visions and genuine insights are always met with resistance

•Efforts towards progress are met with more resistance

•Forces of mediocrity will align to stop you

•Persistence is the only way against it

Every Tribe is a Media Channel• Advantage of traditional beer is that

they are available for rent• Send in some money and buy some

time• Time gets to eyeball and possibly

attention• However, Tribes are not for sale• They do what they want

How to be Wrong

• Issac Newton was wrong about Alchemy

• Steve Jobs was wrong about Apple III, NeXT,Newton

• Secret is realizing wrong isn’t fatal• Desire to fail on the way to reaching a

bigger goal is the untold secret of success

• Do what you believe in. People will follow

• Great Leadership happens when the tribe least expects it

The Reactionary Tribe

• Don’t try to change the worldview of the majority that is focusing on

maintaining status quo• Carve out a new tribe with change

lovers and run with them instead• The only certainty is that there’s a risk

• Initiative is rare

• If you hear my idea but don’t believe it, that’s my fault• If you attend my presentation and you are bored, that’s my fault• If I fail to persuade you to implement a policy that supports my tribe,

that’s due to my lack of passion, not your shortsightedness• If you are a student and don’t learn what I am teaching, I have let you

down

Posture of a Leader

It’s easy to blame but it is not helpful!

People don’t like to Switch!

• To switch sides is to admit you made a mistake

• Growth for a tribe will come from people who want to be a part of a tribe rather than who are already in a tribe

• More people makes your tribe more powerful

Not Now, Not Yet

TIME

BEN

EFIT

•“Not yet” is the safest & easiest way to forestall change

•Change fails, not because it’s too early but because it’s too late

•There’s a small price for being too early, but a huge penalty for being too late•The longer you wait to launch an

innovation, the less your effort is worth

Who cares?

• Caring is the key emotion of the tribe• They care what happens to their goals and to one another

•If no one cares, then you have no tribe•If you don’t care- really & deeply care- then you can’t possibly lead

Elements of Leadership

•Leaders challenge the status quo•Leaders create a culture around their goal and involve others in that culture

•Leaders have an extraordinary amount of curiosity about the world they’re trying to change

•Leaders use charisma to attract and motivate followers•Leaders communicate their vision of the future

•Leaders commit to a vision and make decisions based on that commitment•Leaders connect their followers to one another

The Forces of Mediocrity

•Remarkable visions and genuine insights are always met with resistance

•Efforts towards progress are met with more resistance

•Forces of mediocrity will align to stop you

•Persistence is the only way against it

How to sell a new idea!

•Find a person who trusts you•Sell him a your value proposition

•If he likes it, he’ll recommend others•Tribes grow when people recruit other people

•The tribe doesn’t do it for one•They do it for eachother

Hard Just Got Easy!

•To plough the field•To find steel for building a new

car•To get a package shipped from one coast to another on time for

a reasonable price•To run a factory

Once Difficult Now Easy

What’s hard now is to break rules!

Which would you prefer – trial or error?

MYTHS• Change happens overnight

• Big ideas happen in a flash

• Right answers succeed right away

“If an organization requires success before commitment, it can have neither”

Testimony to the Same

Leadership is the ability to stick with a dream for a long time – long enough for critics to follow….

Positive Deviants

• Managers do not like deviants

• But leaders understand that change is not only omnipresent but the key to

success• We need more leaders – more agents

of change• Give the positive deviant a spotlight,

encourage him to keep it up and others to follow his lead

The Obligation

•All around us - Children do not have enough to eat - People can’t make it to high school - Communities do not allow their members to ascend - People are being brutally persecuted by their governments• So the obligation : Don’t Settle when you have the advantages

Where credit is due!• Leaders do not crave for credit• For your mission to be successful – spread faith and that you can do wanting others to take credit• Mahatma Gandhi, Martin Luther King never whined for credit

The BIG YES!

THE BIG YES IS AVAILABLE FOR EVERY PERSON LUCKY ENOUGH TO TAKE IT

It is challenging but it is about leadership

Imagination!

IMAGINATION is more important than knowledge

Fierce Protection

• Compromise may expedite a project, but compromise can kill it as well

• So dig in your heels and resist if you know you are right

ARE YOU SURE?????

Why not YOU, Why not NOW?10 years ago, you needed to find a publisher that would say yes if you wanted to publish a book

Today you can do it all by yourself. Visit Lulu.com and you are done

Leaders do not need to wait for the right time

There’s no correlation between money, power or education and great leadership

What Do You Have To Lose?

YAHOO and the PEANUT BUTTER Memo

• Brad Garlinghouse wrote pointed memo to his bosses outlining flaws

• Purpose was to incite a tiny tribe – the group that ran his company

• The memo got leaked

• He was no longer little known – People thought he was in trouble

• It started a series of events that led to CEO Terry Semel’s departure

• He didn’t leak the memo but shared an honest appraisal. If he were fired, many would hire him for his gumption & honesty

• After gaining credibility, paying his dues and doing the work, he had nothing to lose

• It was hard but worth it

Look of the LEADER

• They are there in every profession

• They come in all ages

• It isn’t about the gender

• Or the income or the geography

• LEADERS aren’t born

• They have one thing in common – the DECISION to lead

ONE LAST THING – A Favor

Make a CHOICE. Be a LEADER.

Once you choose to lead, you’ll come under a lot of pressure to reconsider, to compromise

But you’ll also know that if you stay put, it isn’t that difficult after all

Name PGPID

Akshat Goenka PGP30241

Fern Sharma PGP30019

Aratrika Gupta PGP30126

Shubhanka Malpani PGP30170

Mehandi Goel PGP30205

Ankit Tomar PGP30069

Submitted by: Group 1

Submitted to: Prof Sameer Mathur

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