tweeting your way to the top mixwest13
Post on 22-Sep-2014
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@drelevance | relevance.com @haleighvic
Holly Hammond » Who is this girl?
» Indianapolis born & raised» Marian University Grad, Writing Major» Soccer Player» DigiRel employee for 2+ years» Zac Efron is my soul mate » And the most important thing: I’m addicted to baking
@drelevance | relevance.com @haleighvic
Tweeting Your Way to the Top
» How to Utilize Social Profiles for Rankings
#Mixwest13 #SocialRank
@drelevance | relevance.com @haleighvic
In the past, this is what Search looked like:
» Owning a website/posting online was for the tech savvy
» Tech savvy individuals were the ones figuring out what works
» Webmasters were able to manipulate websites and backlinks were a huge part of determining what was popular
@drelevance | relevance.com @haleighvic
And now:
» Social media accounts and blogs allow everyone to have an opinion, not just the tech savvy
» Relevant content has taken center stage with the idea of link earning
» Consumer shopping habits have changed
@drelevance | relevance.com @haleighvic
Where do we start?
Google’s Answer to Social
Facebook Search Monster
Google’s Courtship of Twitter
@drelevance | relevance.com @haleighvic
» Orkuto Not very popular in the US,
but very active in Brazil/Indiao Early social network
» Opensocialo Deemed as the war on Facebooko Make it easier to build apps on
social networks, etc.
» Google+o “In this basic, human way, online
sharing is awkward. Even broken. And we aim to fix it.”
o The idea was simple. Make online sharing customizable based on the network you were sharing with
@drelevance | relevance.com @haleighvic
Google Wants to Earn Your Trust
» Google knows consumer habits are changing
» People do research, people read reviews
» People trust what other REAL people are saying
» Google+ is an opportunity to authenticate people & gain trust with consumers
@drelevance | relevance.com @haleighvic
Case Study: Google+
» Jeff Sauer’s post on YouMoz created buzz for a case study with 4 websites to show correlation of Google+/rankings
(http://www.jeffalytics.com/establish-google-plus-authority/)
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
So How Do You Mimic These Results?
» Be on Google+ and be real
» Add Authorship Markup
» Focus on local
» Encourage reviews
@drelevance | relevance.com @haleighvic
Accept Google+ for What it’s Worth
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Specially Packaged Results
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Google acknowledged that Carousel is only 1% of what they would like it to be, meaning it’s
something to keep your eye on & try to evolve with it
@drelevance | relevance.com @haleighvic
Key Takeaways?
Don’t fake it
Encourage Reviews
Utilize Google+
Add Authorship
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Tiny Prints Case Study
» Set targeted goals for Twitter activity» Identify how Twitter will drive rank, traffic» Uncover page and keyword opportunities» Deliver the right message through Tweets
@drelevance | relevance.com @haleighvic
So How Do You Mimic These Results?
» Optimize Profiles
» Utilize Content Sharing
» #Hashtags and Keyword Rich Tweets
» Link to yourself
@drelevance | relevance.com @haleighvic
Optimizing Your Profile
» Use a real picture NOT
» Add your real name & real location
» Utilize bio space
» Share!
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Rule of Thirds
1/3
1/3
1/3
Your own content
Content relating to your followers from 3rd party
Being you
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Keywords are still a thing
» Share what you know
» Take into account why people follow you
» Target keywords and #hashtags that relate to you/your website
» If you tweet targeted kw’s, Google picks up on that!
» Encourage followers to share
@drelevance | relevance.com @haleighvic
Link to Yourself!
» Don’t forget… links still matter!
@drelevance | relevance.com @haleighvic
Key Takeaways?
Create an effective profile
Share your content
#hashtagUtilize keywords
Don’t be shy
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
» Story Bumping
» Last Actor
» Chronological by Actor
ANOTHER New Newsfeed…
@drelevance | relevance.com @haleighvic
#theconjuring
@drelevance | relevance.com @haleighvic
@drelevance | relevance.com @haleighvic
Key Takeaways?
Know your audience
Utilize hashtags
Encourage sharing via promotions
Garner recommendations
@drelevance | relevance.com @haleighvic
Questions?