announces…

is lost each year inpoor guest experiences.

The State of Marketing 2013, IBM’s Global Survey of Marketers, May 2013

$83 billion

Guests want a…

“digital experience” that’s personalized

no matter where they choose to play & stay.

marketing is the leader in setting the

guest experience strategy…

how do your guests currently experience your brand across multiple channels?

“trigger based” 1 to 1 contact…

It’s more important than everto personalize the “right message” at the

“right time”…

All the brand experiences that a guest will engage digitally with

your products and services over time.

A guest’s unique path based on their brand experiences.

…

at the right time…Personalized…

with the right message…

now you can touch the guest… “while on property”

with the… right message… at the right time.

guest visits property… plays a penny game… eats pizza…

or touch the guest… “about the penny game they played”

with the… right message… at the right time.

guest visits property… plays a penny game… eats pizza…

or touch the guest… “with a bounce back pizza offer”

with the… right message… at the right time.

guest visits property… plays a penny game… eats pizza…

Guests…expect to be at the center of your world.

“you” need to put them there.

every touchpoint counts

proven & powerfulting engine

every single touchpoint

every single time..

proven & powerful…

Behavior-driven messages across any channel at any timeBehavior-driven messages

“Batch and blast” days are ineffective & over

Now messages are…

Individually trigger based thus…

Individually relevant…

According to a survey, you could

be losing up to 21% of annual

revenue if your messaging isn’t

personalized, consistent and brand

relevant.

21%

The State of Marketing 2013, IBM’s Global Survey of Marketers, May 2013

sophisticated digital messaging, emails & direct mail programs… automated

Voyages…like never seen before

trigger based…

personalized marketing…

at any size… relevant to the guest… automated by you…

of the top 100 retailers do

NOTpersonalize digital marketing to their

customers.95%

of U.S. email users UNSUBSCRIBE

because organizations send too many mass emails.

69%

customize goals…optimize a guest’s lifetime value

create a Voyage like never before

DirectAutomate Engage