Web Trends for a New Decade

Anthony Davis, iDesign Inc.

Web 1.0

• “Mostly Read Only Web”• By 1996 4.5 million users• Focused on companies• Owning content• Netscape, AOL era• Page views = Advertising

Web 2.0

• “Wildly read-write web”• By 2006, 1 billion+ global users• Sharing content• Focused on communities• FACEBOOK anyone??• Google, Pay-per-click• Word of mouth over advertising

Web 3.0

• “Portable, personal web”• Focused on the individual• Smart search and DATA• Behavioral advertising• Increased social media connectivity• Web 2.0 more about information

overload, Web 3.0 will be more about “control”

A Few Design Trends

• Big headers/large images• More integration of illustration, fresh

typography, and other typical print techniques

• Minimalism• User Friendly, clean navigation (not

really new)• Video and rich media integration• Use of textures (grungy/organic, or

clean/metallic)

Usability Trends

• Flash and HTML 5 competing for animation usage, standards

• Social Media MADNESS!• Lightboxes, modal boxes, user interface to

the max• Simple shopping experience• Reach out to your customer base for

feedback (Yes, actually talk to your customer!)

• Proper lead funneling

Content Management

• Back end to Website• Keep updated, fresh content for repeat

visitors• Blog, latest news, calendar of events,

text/images

Mobile Sites

Microsites

• Microsite: Defined as an individual web page or cluster of web pages designed to function as an auxiliary supplement to a primary website

• Can be simple landing pages for lead generation, or sites directed at specific audiences

What does it all mean for me?

• Review your Website, stay ahead of the competition

• HOME BASE of web operations• Ask yourself questions: Is my site highly

usable? Did I ask my customers what they thought of the site? Do I ever update my content? Will it work on mobile?

• Continue to tie in social networking, email marketing, and traditional marketing methods

• Most importantly, have the BEST site in your industry!

Sources

• http://www.demystifyingusability.com/2009/08/avoid-user-adoption-problems.html#more

• http://webdesignledger.com/tips/web-design-trends-for-2010

• Docs.google.com• http://internet.suite101.com/article.cfm

/what_is_web_30• http://www.labnol.org/internet/web-3-c

oncepts-explained/8908/

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