weight a moment for a healthier and happier life welcome wam company presentation versie 10.1.pptx

Weight a MomentFor a healthier and happier life

Welcome

WaM Company Presentation Versie 10.1.pptx

Welcome


Our mission, priorities and goals

The problem, the market, the opportunity and solutions

The social impact (Dutch)

Organization

Advisory Board and Teams

Share options and company strategy

How it works

Problems to expect and how to solve

The interactive website

Content of this presentation

?


Weight a Moment helps people to lose weight and change

their lifestyles,

by offering:

1. An information platform,

2. Customized profiles and advise,

3. Test tools.

Our Mission Statement (short)


It’s the mission of Weight a Moment to help many healthy adults to lose

weight in a sustainable way and to get a happier and healthier

lifestyle by offering:

1. A valuable on line health interactive information platform.

2. Low threshold valuable scientific based advise on;

a) Analysis of the participant,

b) Exercise,

c) Nutrition,

d) Psychological interventions.

3. Easy to use health test tools.

Our Mission Statement (med)


It’s the mission of Weight a Moment to help as many healthy adults as

possible to lose weight in a sustainable way and to achieve a happier

and healthier lifestyle having a positive personal and social impact by

offering:

1. A valuable on line interactive information platform about how lifestyle interferes with health, happiness and success.

2. Low threshold valuable scientific based advise on;

a) Analysis of the participant by creating a physical and psychological profile

b) Exercise, for improving your physical condition

c) Nutrition, for the purpose of feeling more energetic

d) Psychological interventions : for feeling stronger, getting a higher self-esteem to change ones behavior.

3. Easy to use health test tools.

Our Mission Statement (full)


It’s the target of Weight a Moment to improve the

health and

quality of life of at least 200.000 people in 3 years by

reducing

their BMI by a minimum of 10% and happiness score by

20%.

Target


1. Specialist:

A. Psychologists

B. Sports Doctor

C. Dietitians

D. Sleep experts

E. Nutrition experts

2. Screened health and sports content

3. Test tools

Core competences


Working with pleasure

Contribute to the well being of people

Making profit

Our top 3 priorities


Problems:Overweight and not happy

Solution: Lose weight and change of lifestyle

Problems and solution


> 45% of people living in the western part of the world are overweight

85% of our target group has access to the Internet

Approx. 75% of these people want a different and happier lifestyle

The market


Over 18 years old

Western world

Too heavy but 25 < BMI < 31

Looking for a different lifestyle because not happy

Having at least some affinity with health

The wide target group definition


The baby boomers

Generation Y

Generation X

The screenagers

The market targets


Born between 1956 and 1970:Family peopleNot enjoying life enoughHard workersPracticalSocial involvedA deal is a dealSpectators and joiners on the internet

http://www.youtube.com/v/j-iufDUOzh8

The secondary target group; generation X



Born between 1970 and 1990:


The initial target group generation Y




http://www.youtube.com/watch?v=KmcYRE0YHUc

The next target group generation X




http://www.youtube.com/watch?v=RtECzHdd--4&feature=related

The comparison group generation X versus Y




The promise

If you start using WaM than you will: look better be more attractive and others like you more get in better sexlife feel happier become smarter generate more success enrich your mind reduce the chance on diabetes and heart diseases


Our core values

Scientific basedProfessionalHealth consciousness Interactive Many disciplines

PsychologyDietsSportsSleep

Customized advicesState of art


The market


Social impact


Social impact

BMI Jaarlijkse ziektekosten

< 25 €925

30 €3.500

35 €4.800

40 €6.500

De ziektekosten / werknemer bij eengemid. jaarsalaris van €28.000 ong. :


jan feb mrt apr mei jun jul aug sep okt nov dec jan feb mrt apr mei jun jul aug sep okt nov dec jan70

75

80

85

90

95

Weight in KG

The jojo effect


The Advisory Board5 -6 E xp e rie n ce d sp e cia lis ts

F ro m D u tch , U S a n d U K U n ive rs it iesD iffe ren t d isip lin es (o p tio n h o ld e rs)

W aMF rie n ds

2 5 -30 In flu en c ia l p ro fess ion a l p eo p le

Marketing , Sales en PRa ) w e b cu s to m e rs

b ) a d ve rtiso rs , su p p lie rs , m e rc h an d ise c ) s u pp o rte rsc lub

Products and Contenta ) P sych o lo gy

b ) N u tric ionc ) E xc e rs ise

Technical / W ebsitea ) a lgo rithm es

b )V irtu a l c o ac h /fe e db a ckc ) d a ta b ase , p a ym e n t syste m s, A pp le A p p 's

Operationsa ) Le g a l, f ina n ce , ad m in is tra t ion

b ) H um a n R e so uo rcesc ) H ard w are , ba c kbo n e , p rocu rem e nt

VacancyC .E .O .

3 5 -45 / S o c ia l m e d ia e xp e rie n ceF e e ling w ith th e B u sin e ss

Shareholders5 0 /50

B ro u w e rs B e h ee r B VC P S In te rn a tio na l B V

The organization


Shares and Options

Shareholders: CPS International BVBrouwers Beheer BV

Common shares

Advisory Board and Team members:Options (+/-30-35%)

Friends of Weight a Moment:Options and Preference share issue (+/- 2%)

The organization


The Advisory Board Friends

M arketing , Sales en PR Products and Content Technical / W ebsite Operations

C.E.O.

Shareholders

The organization


Prof. Dr. Margriet Sitskoorn University of Tilburg

Prof. Dr. Ir. Toon van Hooijdonk University of Wageningen

Dr. Marian van Bokhorst VU Amsterdam

Drs. Ruud van Langeveld JBMC Den Bosch

Prof. Bruce German Davis University California USA

Prof. Elke Geeraerts Erasmus University Rotterdam

The advisory board


The advisory board

prof. dr. ir.A.C.M. van HooijdonkToon

NutritionistUniversity of Wageningen

drs. R.A.M. van LangeveldRuud

CardiologistJBMC Den Bosch

prof. dr. M.M. SitskoornMargriet

neuropsychologistUniversity of Tilburg

dr. M. BokhorstMarian

NutritionistVU Amsterdam

prof. J.B. GermanBruce

Director food for health instituteDavis University, California USA

prof. dr. E.G. GeraertsElke

neuropsychologistErasmus University Rotterdam




C.E.O.

Shareholders

The organization


Drs. Mechtild Stultiens -- Owner Artichock “evenementen bureau”

Mr. Erik van Peursem -- Tax Lawyer and partner at Taxperience

Prof. Jean Vroomen -- Professor Social and Behavioral Science at University of Tilburg

Dr. Hans de Goeij -- Retired, former General Director of the ministry of health

Drs. Jan Aussems -- General practitioner Den Bosch

Drs. Kasper Jansen -- Sport doctor

Drs. Willem van Zandbeek ? -- C.E.O. of Strategic Marketing Company

Jan Willem Pijnenburg -- assistent M&S, communication, testerBart Loomans -- assistent M&S, communication, tester

Students Ranell Pijnenburg -- webdesigner / testerEsmee Brinkman -- test assistent Ester Peeters -- Psychology / Validating Big 5 questionnaires

The Friends of WaM




C.E.O.

Shareholders

The organization


Operations

Cor Pijnenburg Marinelle v/d Kuil Olav v/d Ven Leo van Hedel Erik van Peursem

Website .Tim team Jan Schalkwijk Vacancy

Products and Content Jessy Brouwers Jessica Gal Ruud van Langeveld Ellen Govers Sylvio van Eunen Sabine Wanmakers

Sales and Marketing

Tim van TartwijkAlan ParfittPeter WinkensWillem van Zandbeek ?Vacancy

The 4 teams


Most important contributors


The B2C products

Weight a MomentFor a healthier and happier lifestyle

Rianne Pieters

Profile Report

Weight a MomentFor a healthier and happier lifestyle

Rianne Pieters

Advice


The B2C products

1. Profile reportsA. Basic for freeB. Profile premium reports @ € 19,99

2. Advices A. Basic for freeB. Premium advice for free after 1B

3. Psychological interventions / Coaching @ € 29,99

4. Couponing / vouchering for free

5. Merchandizing priced per item


Product roadmap

Analysis

Advices

Coaching

Payment module

Bannering

Merchandise

Content

Adapting site

Time

Com

plex

ity

Questionnaires


The B2B products

1. Bannering 2. Advertising 3.Data mining


External funding

1. Subsidies 2. Grants /sponsorships 3. Gifts / S&O funds 4. Venture Capital


Almost virtual company until it’s profitable

Minimize costs by using existing infra structure

Freelance partners paid by options

Maximize free publicity on Radio, TV, printed media and social networks

Only C.E.O. and M&S Manager get a sallary and stock options

Strategy I


No cure no pay agreements with suppliers

Accessible advice with very simple payment

Pay per use agreements for third party help

Bannering agreements with hosts of substantial sites

Strategy II


The 4 angle strategy

Psychology

Diets Sleep

Sports


Psychological score

Physical score

Eating habits

Exercise habits The WaM Team

Sleeping habits

Happiness and Mood

Profile

From questions to profile


Happiness

Mood

Move the sliders

This unique tool together with the Psychological questionnaires big 5 outcome also adjusts the website according to your mood, personality and state of happiness.

Need a Happiness and Mood score


Weight a Moment

Questionnaires

How it works


Weight a Moment

Questionnaires Profile

How it works

Advices Intervention Coaching


Advice sports physician

Advice general practitioner

Advice nutrition expert

The WaM TeamAdvice psychologist

Advice on realistic targets

Custom Advice Level I Free or €Custom Advice Professional Level II One-off € Custom Advice Premium Level III Subscription

Profile

Advice


Unique Selling Points Scientific based technology

Supported by many top scientists from international universities

Real customized profile for every client

Real customized advice for every client

Advice is a unique combination on:

psychology,

diets,

sports.

Feedback on results in graphics

weight loss diagrams

happiness score

Patented Customized Website interfacing


Body

Mind

Personal coaches


Old Profile

Length 180 cmWeight 95 KGBMI 29,3 kg/m2Brest size 103 cmBelly size 125 cmHip size 115 cmWrist size 20 cmNeck size 45 cmAge 45 YGender MClothing size 54Area code 5261 NECountry HollandSocial media F T I H

Happiness:

Profiles

New Profile and Targets

Length 180 cmWeight 80 KG (-15kg)BMI 24,5 kg/m2Brest size 100 cm (-3cm)Belly size 100 cm (-25cm)Hip size 110 cm (-5cm)Wrist size 18 cm (-2cm)Neck 40 cm (-5cm)Age 45 YGender MClothing size 50 (-4)Area code 5261 NECountry HollandSocial media F T I H

Happiness:

7500 km in 375 hrs

720 km in 72 hrs


Profiles



Happiness:

Profiles


Current motion profileYou move 15 minutes per dayYou are not a team player

Current eating profileYou eat too fat, too fast with an intake of too much sugarYou are an emotional eater

Profiles

Your characteristic colour is: RED


Profiles

Current happiness profile

Current Psycological Profile


Old Profile


Happiness:

Profiles

Jouw Profiel Ideaal18.0

19.0

20.0

21.0

22.0

23.0

24.0

25.0

26.0

27.0

28.0

BMI:

Jouw Profiel

Ideaal1440

1490

1540

1590

1640

1690

BMR:


Profiles

New Realistic Target Profile


Happiness:Jouw Profiel Ideaal

50.0

55.0

60.0

65.0

70.0

75.0

80.0

85.0

Weight:

Jouw Profiel Ideaal18.0

19.0

20.0

21.0

22.0

23.0

24.0

25.0

Fat percentage:


Profiles

Profile


Happiness: Emotioneel stabiel Zorgvuldigheid Intellectuele onafhankeli-

jkheid

Extraversie Vriendelijkheid0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Advices


Advices

Advices

Fysics: Your BMI should be < 25. This means you have to lose 10 KGThis can be achieved in 6 months from now

Sports: We advice you to choose one of the following sportsSoccer, baseball, running

Progress


Advices

Advices

Diets:WaM advices you to choose one of the following diets: www.wam.com/diets342/

Mental:You are an emotional eater and have to learn to manage your emotions. Please click to continue. (www.wam.com/mental564)

Te weinig vet is niet gezond. Je hebt vetten nodig om gezond te blijven. Kies halvarine voor op brood (levert vitamine A en D); bak in vloeibare vetten, uit flesjes of in olijfolie. Wissel deze vetten af. Melkproducten kun je het beste halfvol kiezen, zodat ze ook nog wat vitamine D leveren. Wees wel zuinig met volvette kaas, worstsoorten, paté en vet vlees: er zit veel verzadigd en dus ongezond vet in. Kies daarvan liever magere varianten. Ook Franse kaas (Brie, Boursin, Camembert) is er tegenwoordig light

Progress

http://www.wam.com/diets342/


Advices

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 5122.0

32.0

42.0

52.0

62.0

72.0

82.0

92.0

Afvalgrafiek voor: Rianne Pieters

Ideale afvallijnNieuwe BMIKG's


Advices

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0Aantal nog af te vallen Kg's volgens de ideale grafiek-lijn


Advices

Psychological advice

Leer je omgeving positief te zien: • Het glas is half vol of half leeg. Je krijgt hier voorbeelden van: in spelvorm om te oefenen daarna ga je dit in het ‘echt‘ doen.• Maak een lijst van dingen die je leuk vindt te doen.

Richt je huis-, werk-, slaapkamer anders in:• Maak je omgeving overzichtelijk: ruim je kamer / huis op.• Zorg dat je minstens 1 ruimte in huis hebt waar je je lekker voelt: je kunt meubels verzetten op een manier waar je je beter bij voelt. Kleuren veranderen, bloemen neerzetten. Foto’s van mensen die je graag om heen hebt neerzetten. Die muziek aanzetten waar je van houdt. Kijk hier naar voorbeelden.Laat je helpen door veranderingen in je omgeving:• Servies: Eet van kleine bordjes: bv gebruik ontbijt bordjes of gebaksbordjes voor warm eten. Het blijkt wanneer je grote porties opschept en in verhouding van je bord ziet, dat je 20% meer eet. Gebruik dus ook kleine (soep )kommetjes, glazen en kopjes. • Schep eten op een bord vanuit de pan aan het aanrecht en neem dit mee aan tafel. • Zet geen eten in schalen op tafel zodat je gemakkelijk meer op kunt scheppen en dit eten voortdurend in het zicht staat: het zien van eten doet meer eten.


Problem 1:

“Everything is free on the internet”

Solution:

Free and partly very low cost advice

How to solve the problems?


Problem 2:

Permanent employees are expensive

Solution:

Try to use as much freelancers as possible and pay them in stocks



Problem 3:

Custom software is very expensive and delivery can beslow

Solution:

Buying/use of existing software that we will adapt



Problem 4:

Scientific research is indispensable and expensive

Solution:

Working together with experts of universities



Problem 5:

There is already a lot of information about diets and exercise

Solution:

Link to psychology as a starting point and high qualityscientific based website and free health test tools

Show 4 angle strategy


This tool calculates your Body Mass Index. The result should be between 18.5 and 25


Problem 6:

There’s a possibility of claims

Solution:

Define terms and conditions and work only with ‘healthy’people. 25 < BMI < 31



Problem 7:

How can you make profit via the internet?

Solution:

Low cost advises, Apple apps, easy way of payments,advertising, merchandise and bannering



Problem 8:

How can you reach a lot of people?

Solution:

Optimizing communication through:PR, television, Google ad’s, bannering, press releases,scientific content and health test tools



Problem 9:

How do we get and keep to know our clients?

Solution:

Rewarding questionnaires with immediate and long term feedback



Problem 10:

How do we keep in contact?

Solution:

Feedback, avatars, coaching, informative website, interaction, newsletters, more scientifically substantiated content and tools



Status - Patents

Weight a Moment BV has applied for two very important patents:

1. Interactive modifying website technologyAdjusts the website screen, music, lay-out, colours, movies, fonts, avatars

according the visitors personal profile.

2. Combining psychology, happiness, mood, sleep patterns, diets and sports into a personal profile which is the base of advice and coaching in a virtual environment.


Status – Content Website

Tools designed by Ruud van Langeveld / programmed in “flash”(has to be redone in HTML 5)

Wikinomics way to gather content

Moderating

RSS feeds (F.I. from Real Age)


Status – Profile Generator

Algorithms ready

Texts under review /almost ready

Website under construction


Status – Advice Generator

Algorithms ready

Texts under construction


Status - Teams

Product and Content team in place

Operations team in place

Marketing and Sales team half way

vacancy: C.C.O., Sales manager

Website and Technical team half way

(partly subcontracting)


Status - Friends

Approximately 12 friends committed themselves to WaM

Contracts under review

Moderators wanted


Status – Advisory Board

6 advisors contracted

Still need 2 advisors from UK universities


History and timing

Started brainstorming mid 2010

Established Weight a Moment BV November 2010

Forming product and content team January 2011

Engaging advisory board members during 2011

Set-up of the functional model end 2011

Contracted website designer early 2012

Setting up branding and M& S team Q3-Q4 - 2012

Online Q2- 2013


Status - Website

Started May 2012

Alpha testing October 2012

Beta testing November 2012

1rst release website January 2013

On line Q2- 2013


About us

WaM Welcome

Start

Content

Questionnaires

E-mail address

Mission statement

Advise Texts

Login

Results

Register

HealthTests

GeneralTest Tools

ShapeTests

News & RSS feeds

Recipies

My Profile

Info about health /

food/sports

People behind WaM

Pa

rtic

ipa

te

Opdrach

t Tim

ver

sie


WaM Welcome

Content

Register

Info about health / food / sports

Questionnaires Advice Tekst My Profile

Flow diagram Pre-Alpha version


About us

WaM Welcome

Content

E-mail address

Mission statement

Login

Register

HealthTests

GeneralTest Tools

ShapeTests

News & RSS feeds

Recipies


People behind WaM Pa

rtic

ipa

te

Questionnaires Advice Tekst My Profile

Flow diagram Alpha version


About us

WaM Welcome

Content

Questions I

E-mail address

Mission statement

Advice Text I

Login

CoachRegister

HealthTests

GeneralTest Tools

ShapeTests

News & RSS feeds

Recipies

My Profile I


People behind WaM P

art

icip

ate

Questionnaires II Advice Tekst IIMy Profile II

Flow diagram Bêta version


About us

WaM Welcome

Content

Questionaires

Login

Register

Flow diagram feedback adjustment site look

Big 5 profile

WaM Welcome

WaM Welcome

Profile


Marketing & Sales team

User login

Website WaME-Coachingapplication

Moderators

Customer Database

The (new)Net (second generation WWW) Additional and new content.

Request

Response

Website & Technical Team

Advise engine(New software with our own proprietary algorithms)

Advice Database(Products)

Products & Content team

Software, Website and Concept


Weight a Moment

Functioneel en Visueel Model

Access Levels (voorlopig)

Clients Premium Professional Medical Owners/programmers

Gratis of vrijw. Bijdr. Lidmaatschap Extra abonnement Extra abonnement WaM Adv. Board & Teams

Vragenlijsten: Level I Level II Level III Level IV Level V

1Algemeen x x x x x

2Fysiek x x x x x

3Psychisch x x x x x

4Slaapgewoonten x x x x

5Par-Q x x x x x

6Eetgewoonten x x x x x

7Beweeggewoonten x x x x x

8Kleur vragen x x x

9Hapiness & mood x x x x

10Biometrievragen x x x

Profielen:

1Algemeen x x x x x

2Fysiek x x x x x

3Psychisch x x x x x

4Slaapgewoonten x x x

5Par-Q x x x x x

6Eetgewoonten x x x x x

7Type sporter x x x x

8Beweeggewoonten x x x x x

9Hapiness & mood x x x

10B.M.I. Tabel en ideaal profiel x x x x

Adviezen:

1Psychisch standaard x x x x x

Tekst 1 x x x x x

Tekst 2 x x x

Tekst 3 x x x

Tekst 4 x x x

Tekst 5 x x

Tekst 6 x x

2Voeding standaard x x x x x

Tekst X x x x x

Tekst Y x x x

Tekst Z x x

3Sport standaard x x x x x

Tekst X x x x x

Tekst Y x x x

Tekst Z x x

4Slaapadviezen x x x

5Afvaltabel + grafieken x x x


Marketing briefing

Marketing meeting briefing

1. Welke doelgroep zullen we initieel benaderen ? X of Y, of samen of een voor een of de grootste gemene delers

2. Hoe gaan we om met de claims / beloften van WaM ? (slide 19)3. Hoe positioneren we het bedrijf WaM ?4. Hebben we een nieuwe naam nodig ?5. Wat is een leuk, goed, interessant logo ? Is er wel een nieuw logo nodig ?6. Kunnen we op het logo variëren ? Moet wel elegant zijn ? Liefst met dynamiek ?7. Wat doen we met de product pricing ? Is het verstandig om product diversiteit aan te brengen? Bijv. Premium account?


Marketing briefing (II)

Grootste gemene delers van de doelgroep:

1. Op zoek naar:a) Succesb) Interactiviteitc) Sociale interactiesd) Gemeenschappelijke doelene) Onafhankelijkheidf) Loyaliteitg) Professionele begeleidingh) Fysieke verbetering

2. Maar ook:a) Niet 100% happyb) Te zwaar BMI > 25c) 18 < leeftijd >65


Boegbeeld

Taken:1. Korte intro teksten inspreken2. Pers te woord staan als aanbeveling of als lid van WaM3. Introducties verzorgen4. Pers stimuleren 5. PR advies geven 6. Promoten van WaM bij publieke zaken7. Stukjes teksten inspreken in het coaching traject

weight a moment for a healthier and happier life welcome wam company presentation versie 10.1.pptx

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