welcome to a progressive world€¦ · bottega veneta. our audience is our asset visionaries early...

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WELCOME TO A PROGRESSIVE WORLD

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Page 1: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

WELCOME TO A PROGRESSIVE WORLD

Page 2: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

VANGARDIST IS A PROGRESSIVE DIGITAL MEDIA

TO SHAPE A NEW GENERATION OF BRAVE, INDIVIDUAL AND

LIBERTARIAN MEN

Page 3: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

REWARDED WITH 9 CANNES LIONS 2015

1 MIO PAGE IMPRESSIONS PER ISSUE

10 ONLINE + 2 PRINT ISSUES A YEAR

100.000 READERS MONTHLY

ONE BRAND

Page 4: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

FAMOUS FOR

The worlds first magazine printed with the blood

of HIV+ people

55 Mio reach worldwide

7 Mio social media interactions

Supported by Conchita Wurst and Adam Lambert

Rewarded with: 9 Cannes Lions

2 Gold + 4 Silver + 3 Bronze

5 Golden Drum Awards3 Grand Prix + 2 Gold

Page 5: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

HOW WE TELL OUR STORY

INHOUSE FASHION EDITORIAL | PREMIUM BRANDS ADVERTISING | SHOP ZONE | INTERVIEWS + TRAVEL STORIES

Page 6: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

OUR CHANNELS

iPHONE + iPAD APP30.000

downloads

ONLINE ISSUE35.000 user 1 Mio views

PRINT ISSUE20.000

circulation

Page 7: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

OUR CHANNELS

SOCIAL MEDIAFacebook: 39.000 Fans

Instagram: 2600 Follower Twitter: 900 Follower

Youtube: 150.000 Videoclicks

WEBSITE100.000 views

7 minutes average time spent

7.000 subscribers Magazine- and Eventnewsletter

NEWSLETTER

Page 8: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

INDIVIDUAL LIFE-STYLES, BRAVE FASHION TRENDS,

URBAN ART, GREAT DESIGN

AND A MODERN + UNIQUE WAY OF LIVING UP, WHO YOU LIKE TO BE

Page 9: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

Cover Story Interesting point of views

to current topics of society

Fashion Editorials The most progressive

fashion editorials for men

Interviews Exclusive conversations with

creative masterminds

Art + Design Meet the most boundary-pushing

artists and designers

Videos The most exciting behind the scenes videos from our editorial shootings

INSIDE VANGARDIST

Page 10: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

OUR AUDIENCE IS OUR ASSET

FASHIONCONSCIOUS | LUXURY- AND BRANDORIENTATED | GLOBETROTTER | HIGHTECH- AND INTERNET-SAVVY

Lomography

Mühlbauer

Tom Ford

Leica

Bang & Oluf son

Montblanc

Rolex

Apple iPad

Bot tega Veneta

Page 11: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

OUR AUDIENCE IS OUR ASSET

VisionariesEarly Adopters

Mainstream Market

Early Market

PragmaticsEarly Majority

Conservatives

Late Majority

SkepticsLaggards

Men / Women / Total Monthly Netincome in €

Page 12: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

OUR TOP CLIENTS

Page 13: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

STILL SEARCHING FOR THE PERFECT MAN?

WE‘VE GOT THE BEST MAN, WITHOUT SPREADING LOSS!

Page 14: WELCOME TO A PROGRESSIVE WORLD€¦ · Bottega Veneta. OUR AUDIENCE IS OUR ASSET Visionaries Early Adopters Mainstream Market Early Market Pragmatics Early Majority Conservatives

CEO + SALES JULIAN WIEHL [email protected]

HEAD OF FASHION MIRZA SPRECAKOVIC [email protected]

DAILY NEWS JULIAN BEHRENBECK [email protected]

OFFICE MANAGEMENT ERIC GLATZEL [email protected]

CONTACT US

VANGARDIST.COM