what is a brand ?

14
WHAT IS A BRAND?_

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Post on 02-Jul-2015

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DESCRIPTION

This presentation is about understanding what a brand means and how one can create a brand.

TRANSCRIPT

Page 1: What is a brand ?

W H A T I S A B R A N D ? _

Page 2: What is a brand ?

I T I S A S T O R Y … _

Page 3: What is a brand ?

I T I S A S T O R Y A B O U T A L I T T L E G I R L W H O L I V E D W I T H H E R E V I L S T E P - M O T H E R , B U T T H R O U G H A M A G I C A L E X P E R I E N C E L I V E S

H A P P I L Y E V E R A F T E R .

- C I N D E R E L L A

Page 4: What is a brand ?

I T I S A S T O R Y A B O U T A P E R S O N W H O W A S F I R E D F R O M H I S O W N C O M P A N Y , B U T

R E T U R N E D T O M A K E I T T H E W O R L D ’ S M O S T V A L U A B L E C O M P A N Y .

- S T E V E J O B S

Page 5: What is a brand ?

I T I S A S T O R Y A B O U T A P E R S O N W H O W A S T O L D T H A T H E L A C K E D C R E A T I V E I D E A S ,

B U T H E W E N T O N T O C R E A T E T H E F O U N D A T I O N O F C R E A T I V I T Y .

- W A L T D I S N E Y

Page 6: What is a brand ?

S O B R A N D I S N O T A L O G O O R A C O L O U R O R A N A M E , I T I S A S T O R Y W H I C H I N S P I R E S

P E O P L E T O P E R S E V E R E I N L I F E . _

Page 7: What is a brand ?

B R A N D I S T H E P R O T A G O N I S T W H O O V E R C O M E S T H E C H A L L E N G E A N D P R O V E S

T H E P R O V E N W R O N G . _

Page 8: What is a brand ?

I T A S T O R Y T H A T G E T S T O L D A C R O S S T H E G E N E R A T I O N S . _

Page 9: What is a brand ?

B R A N D I S A R E S U L T O F D E C I S I O N S O N E T A K E S B Y S T A N D I N G O N I T S O W N

C O N V I C T I O N A N D P A S S I O N , E V E N I F I T S N O T T H E P O P U L A R C H O I C E . _

Page 10: What is a brand ?

B R A N D I S T H E B R E A K I N G O F R U L E S A N D F R E E I N G P E O P L E F R O M T H E S T A T U S Q U O . _

Page 11: What is a brand ?

H E N C E , B R A N D I S S O M E T H I N G T H A T S T A N D S O N I T S O W N C O N V I C T I O N A N D P A S S I O N . _

Page 12: What is a brand ?

S O W H A T I S Y O U R S T O R Y … _

Page 13: What is a brand ?

T H A N K Y O U

W W W . S I M P L I F Y 3 6 0 . C O M

Page 14: What is a brand ?

References and Credits • https://www.flickr.com/photos/seeveeaar/2287676400 • http://imageserver.moviepilot.com/jobs-steve-sony-drops-steve-jobs-biopic-but-who-ll-take-

over.jpeg • https://www.flickr.com/photos/flavia_bossolan/4256295169/ • Tabatha Coffey Quotes