Membership Attraction & Engagement

Which is the Rotary Club of the Future?

Why did you join Rotaract?

• Friendship• Personal Growth & Development• Opportunity to serve• Entertainment & Fun• Family Program• Prestige• Leadership Development• Public Speaking Skill• Development of Vocational Skill• Development of Ethics• Continuing Education• Cultural Awareness• World Citizenship

Reasons for Joining

Prior Generation New Generation / YouthSocial Consideration The desire to do something

important outside the workplace.Stature in the Community The desire to work within a Group

of PeersBusiness Networking Opportunity to develop Leadership

SkillEntertainmentConnection with our Community

Reasons for Joining Rotary

What keeps you in your Club?

“Engagement” is a key distinction

BetweenMembers of a club

Let’s talk about:Resume Rotarians vs Real Rotarians

Why is it important to engage our members?

• To engage a member means more than just occupying them or keeping them busy.

• To engage a Rotary member means to challenge them personally, professionally, and civically to be involved and committed to the club’s mission and activities.

• Engagement fosters real interest in what the club is doing.

• Engagement increases bonding between members.• Engagement is important to the club and Rotary because

engaged members feel their investment in time and money are valued, appreciated, and make a difference.

What strategies club can use to engage its

members?

Engaging Members : at Rotary Club of Bhiwandi Dinesh Pandya : 07.08.2013

• Measure & Examine Club’s History of Engagement and Member Retention Rate

• Provide Pre-Induction Orientation Program • Greet – Assign a Job – Introduce • Develop a Mentor & Education Program • Conduct a Reception for New Members • Log New Member Activities the first year • After Year One- Recognize & Interview • Advocate New Member Opportunities • Provide Networking & Professional Development

Opportunities • Be Innovative – Highlight the Reasons We Stay in

Rotary

Member Engagement Plan

Engaged members tend to stay in Rotary. A lack of engagement is at the core of

many of the reasons expressed by those club members who voluntarily leave.

Case Study

Rotary Club of Super City is 40 years old club. Membership strength is 55 members and average age is 50 year. Three Rotaract clubs were sponsored by this club. A group of 14 Rotaractors (8 men and 6 women) had joined the club this year.

How you will engage these newly inducted Rotarians, as group / individually?

( 5 minutes for discussion and one minute for presentation to each group)

Membership Attraction

What are some of the critical items necessary to keep members engaged?

How does retention relate to getting new members?

Why don’t Rotarians recruit?

Benefits of recruiting new members

Membership Attraction

What are the target groups open for Rotary membership?

How do you find leaders in these groups to join Rotary?

Quality vs. Quantity

Membership Attraction

Join a Rotary Club?

Take a critical look at your club!

Is it attractive to new members?

Create an “Attraction” Element of a Membership Strategic Plan

How to choose a recruitment campaign committee.How will it set goals?How will the campaign be promoted to potential

members?What time frame? Short? All year?What methods will you use to attract potential

members?Where will club members find prospects?Will advertising help?Will a classification survey help?What new risks will the committee take?