WHO WE ARE?Draft Canada is the most influential  digital media platform focused on the expanding new economy  in the Toronto-Waterloo area, one of the hottest regions in the world for technology and innovation.

We are the reference in business journalism for new companies shaping the post-industrial economy.

We shine a spotlight on entrepreneurs who run disruptive businesses, inspire a broad audience interested in entrepreneurship, and build brand reputation for corporations that believe innovation can help them do things cheaper, faster, and smarter.  

Draft Canada offers a unique blend of content, education, and consulting. We use the most innovative content marketing production technologies, and a dynamic data analytics solution to foster the exchange of knowledge and resources between startups in the new economy and large companies in the traditional economy.

WHAT IS OUR MISSION?

We tell the stories of entrepreneurs and innovators who are (re)inventing the world through disruptive businesses. In doing so, we have three goals:

• Spread entrepreneurs’ stories and increase the reach of their influence

• Inspire and instrumentalize other people to innovate and explore

• Help corporations innovate, build reputations, and access the entrepreneurship community

We help brands become publishers, providing “communication of innovation” for our clients.

WHAT DO WE OFFER?

Draft Canada is organized in three units:

• Content – Storytelling through a content marketing production model.

• Education – Video series and book production for the purposes of education and social good.

• Intelligence – Data analytics that gather reliable information on new business trends, startup screening, and matchmaking opportunities.

WHAT TOPICS DO WE COVER?

NEW ECONOMYDISRUPTIVE INNOVATION

MAKER CULTURE

CREATIVE ECONOMYSOCIAL BUSINESSES

LIFEPRENEURSHARING ECONOMY GAME CHANGERS

CORPORATE INNOVATIONTHE FUTURE OF WORK

COLLABORATIVE WORK

LEARNING BY DOING

ENTREPRENEURSHIPNETWORK SOCIETY

OUR STATEMENT

STARTUPS:Businesses focused on growth, mainly based on technology, made to scale quickly.

CORPORATE INNOVATION:Intrapreneurs who hack the system from within using an innovative and entrepreneurial mindset.

LIFEPRENEURS:Selected guests who’ve made innovative life, business, and personal transformations.

SOCIAL BUSINESSES: Ventures that generate profit as a result of doing good for society and the planet.

CREATIVE ECONOMY:Ventures that innovate in design, gastronomy, communication, and other topics related to creativity… and the creators who turn those businesses into a lifestyle.

WHAT KIND OF STORIES DO WE TELL?We are creators and publishers of content, regardless of medium or format. We love text, video, infographics, podcasts, whitepapers, and books (both electronic and print).

ACCELERATING PROJECTSRecently founded companies and ventures taking their first steps in the bootstrapping stage.

WHO READS DRAFT CANADA?

Readers, watchers, and listeners divide into three main cohorts: Doers: people who already own a business Movers: people who want to own a business Watchers: people who enjoy following these stories

Our content attracts individuals and organizations interested in business, innovation and entrepreneurship.

Young adults between 25 and 34 years old make up 60% of our audience. Women account for 60% of our audience as well.

We help startups become more widely known, generating business leads.

WHY SHOULD YOU DO BUSINESS WITH DRAFT CANADA?

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We help corporations innovate and build intrapreneurship and entrepreneurship-friendly work environments, generating opportunities for new customers leads, connecting brands to the new customers habits, and encouraging an approach based on creative thinking.

We help companies position themselves and build reputations inside Canada’s most influential community of innovators and entrepreneurs.

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We bring worldwide attention to the businesses that comprise the innovation and entrepreneurship community in Southern Ontario.

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We promote the Southern Ontario innovation cluster globally and indirectly attract new talent to the Toronto-Waterloo corridor.

5 6We provide accurate information about startups, corporate innovation, social business, creative business, and lifepreneurs via free and premium content dedicated to the dynamic entrepreneurial ecosystem in Canada.

We integrate content with telecommunication companies to distribute truly entrepreneurial stories that will inspire new heroes to develop new ventures in Southern Ontario.

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HOW CAN YOU GET YOUR BRAND ON DRAFT CANADA?Brand content. Your stories, your storytelling. The chronicle of your brand, in first-class narratives.

You order and approve it.

We produce and publish it. Your brand content will be published on all of our channels – on-site and social media. This content is your property – you can republish it in your own domains and even in third-party platforms.

Your posts accumulate on a brand channel within DRAFT. Your brand content becomes a special category/section in Draft Canada.

CONTENT MARKETINGYour brand, presenting our content and sponsoring our sections, totally harmonized in our editorial environment. That means editorial ownership of the most strategic themes and territories for your business.

SPONSORSHIP AND NATIVE ADVERTISING

Understand who these new consumers, citizens, leaders, and game-changers are, and how they can serve the interests of your company.

BUSINESS INTELLIGENCE/ BIG DATA

Bring the philosophy of the new economy into your organization with in-company training and consultancy from experts who know how to hack solutions to do things cheaper, faster, and smarter.

CONSULTANCY & CURATION

WHAT YOU GET AS A SPONSOR?• Logo in the “Sponsors slider” in

the header • Logo plus “Sponsored content” in

each related post (in DRAFT Home Page and in the Post Page)

• Banner or video-enabled “header” (with hyperlink) in your brand channel Home

• Banner or video-enabled “footer” (with hyperlink) in your posts pages

THANK YOU!

adriano@draftcanada.ca

Let us know if there’s anything else we can do for you.

Adriano Silva Chief Creative Officer and Co-founder

luis@draftcanada.ca

Luis Barrionuevo CEO and Co-founder