Why Businesses Need Backup and Disaster Recovery

As an MSP, protecting your clients’ data is essential to ensure business continuity. It’s your responsibility to prepare them for disaster.

SMBs can’t buy life insurance for their business. You need to provide them with a reliable backup and disaster recovery (BDR) solution.

But do your prospects even know what you’re selling?

What exactly is BDR?BDR combines data backup and disaster recovery solutions that work cohesively to ensure uptime and maximize productivity for your clients.

What exactly is BDR?

Today’s BDR solutions provide secure, continuous backup and rapid data restoration, and ensure that business operations can continue in the event of a disaster.

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An effective backup and disaster recovery (BDR) solution is essential to virtually every

business today.

Have you ever struggled to position the value of

your business continuity solution to SMBs?

Why SMBs Need BDR

When disaster strikes, it can hinder productivity, cause downtime, or in the worst case could cause extreme data loss that can cripple an SMB in seconds.

Why SMBs Need BDR

No business is immune to the risk of data loss or downtime that results from disaster, wherever it may come from..

Warn your end users:

52% of businesses experience multiple backup failures every year.

What Does Disaster Look Like?

Here are some examples of events that could lead to data loss or corruption:

Hurricanes and Tornadoes

If you serve businesses in geographic regions prone to

tornadoes or hurricanes, those clients risk data loss should

their offices get caught in the eye of the storm.

Snow Storms and Power Outages

Blizzards may not seem like an IT emergency, but could result

in sudden power outages.

Floods and Fires

Similarly, an unexpected flood or fire could damage local hardware and the structural integrity of a client’s building.

They better hope that data is backed up offsite!

Cybercrime

Malware, particularly ransomware, is everywhere, and

BDR is the ultimate failsafe should employees find themselves

victims of a malicious scheme.

Hardware or software failure

Equipment fails. Servers crash. Local backups may not be configured properly. SMBs

have to have a Plan B!

User or employee error

Employees endanger company data when they lose or misplace

devices. Even leaving a cell phone unattended or opening up the

wrong email attachment can lead to a data compromise.

People make mistakes, but you have to control for them.

So what events knock the most small- and medium-sized businesses out of commission?

Here’s the breakdown:

18%5% 55%22%

Natural Disaster

18%5% 55%22%

Software Failure

18%5% 55%22%

Human Error

18%5% 55%22%

Hardware Failure

Notice how the two most common disaster events aren’t typically what we classify as disasters.

SMBs need to understand the full range of IT disasters before they can be convinced they need BDR.

Test Your Prospects’ Disaster Readinesswith This White Label Quiz!

CLICK HERE FOR QUIZ!

Warn your end users:

60% of companies that lose their data will shut down within six months of a disaster.

Increasingly, MSPs Are Offering BDR Services.

The Disaster Recovery as a Service (DRaaS) market is estimated to grow from $1.42 Billion in 2015 to $11.92 in 2020.

To capitalize on this growth, you need to offer clients unparalleled data protection and security.

Are you well-equipped to do that right now?

What to Look for in a BDR Solution

BDR requirements can vary from business to business, but here are some key features that any BDR solution should include:

Hardware CompatibilityModern BDR solutions should offer flexibility

and compatibility across a number of appliances, giving you the opportunity to

extend that flexibility to your own end users.

2424x7x365 Technical Support

A fully-managed BDR solution will provide the round-the-clock support your end users need. This will save them time and prevent their own

technicians from getting tangled up in mundane problem-solving.

Proven Recovery Time Objective

Downtime is costly, so it’s important that you’re able to recover your clients’ systems quickly and easily. Look for a vendor that will give you an advantage by promising RTOs that are measured in minutes, not

hours or days.

We have more than 20 years of experience in the IT industry, and we serve a number of specialized markets – manufacturing, engineering, healthcare, finance, construction, agriculture and more. In these verticals, we often see software or machines that most people really don’t understand; uptime is critical on these devices, and in some cases downtime can cost thousands of dollars per hour.

“

”Click here to read Robert’s story:

Robert Smith, Founder and Principal eProsper

Flexible Pricing Model

Every business has varying needs, so look for a BDR solution that is designed with

you in mind. To keep your margins where you need them to be, look for a vendor

with a pricing model that works for you as well as it works for them.

Redundancy & Cloud Support

Search for a BDR vendor that leverages the cloud for additional security and recoverability,

and has virtualization capabilities to keep things running when disaster strikes.

Bottom Line

Backup and disaster recovery solutions are made to be simple, effective and secure. By offering BDR services, you can help save clients money, ensure their survival if or when disaster strikes and win new revenue to grow your MSP business!

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To learn about Backup and Disaster Recovery download The Keys to Effective Backup & Disaster Recovery!

Sources:www.marketsandmarkets.com/PressReleases/recovery-as-a-service.asp

http://www.slideshare.net/TwinStrata/backup-infographicfinal

centretechnologies.com/data-loss-statistics-that-will-make-you-think-twice-about-business-continuity/

www.storagenewsletter.com/rubriques/market-reportresearch/quorum-dr-report/