Fueling Growth Through

Emotional Intelligence

Background● 4x founder/co-founder ● Currently VP of Marketing @ Skurt● 12 years of marketing experience at

companies like GrowthHackers, Microsoft, Qualaroo, Sticker Mule, United Way, Eastern National, etc.

● Recently launched social media growth hacking service GrowthPup.

How I Feel About Data

But….

Not this type of emotion

Emotional Intelligence “The capacity to be aware of, control, and

express one's emotions, and to handle interpersonal relationships judiciously and

empathetically.” - Google

Making a hit record = Growing a successful

product

#1 Lesson Learned:Empathy For Customers =

Accelerated Growth

Build better products. Better user experiences. Better marketing strategies.

Faceless Numbers = Actual People- EQ allows you a deeper understanding of the

actual needs and behaviors of your customers which is essential to serving them.

- Knowing your customers beyond data helps you deliver personal and considerate experiences that have a direct effect on retention and word of mouth.

Building Your MVC Profile- Data + the ability to know your customer = solving the

desired outcome from your product/service.- Figuring out your MVC will help you surface appropriate

marketing channels, campaigns and tactics to reach your customer

- Understanding your MVC goes beyond data. Talking/interacting with customers and knowing your customers on deeper level to craft channel-appropriate messages that will grab their attention and compel action

- Use emotional intelligence to craft messages that not only catch customers attention but also make them take the actions you want them to.

Conversion Rate Optimization Through EQ- 95% of all purchasing decisions

(online/offline) are based on emotional impulses

- The understanding of consumer psychology and how they interact with your website or app requires strong EQ.

- EQ provides inspiration for the testing required for CRO and any multivariate testing.

Social AwarenessSnapchat can afford to lose

a few thousand users, can you?

BUILD DIVERSE TEAMS!

Everette

Leading Your Growth Team Self-Awareness + Relationship Management

Contributing To Your EQ Growth 1. Step out of your comfort zone 2. Embrace things and people who are

different than you3. Travel your ass off 4. Create genuine connections with the

people you go to war with each day.

Get out of the Silicon Valley “bubble” to be able to

build/market products for the masses!

THANK YOU!

● Twitter/Instagram: @Everette● Snapchat: EveretteTaylor ● Facebook: “Everette Taylor”

(facebook.com/everettetaylorjr)