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FFUTUREUTURECEOCEOSSTARSTARS2012 Issue 32012 Issue 3

See Me on Page 14!See Me on Page 14!

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Future CEO Stars 2012 Issue 32

2012 Issue 32012 Issue 3

Published by The Consortiumfor Entrepreneurship Education1601 W Fifth Ave. #199Columbus, OH [email protected]

Publisher: Dr. Cathy AshmoreEditor: Mike AshmoreGraphic Design: SPLASH Designs

Web Page Design and ManagemCWD

44 Making Friends & Making MoneyMaking Friends & Making MoneyTREP$TREP$

66 Sweet SuccessSweet SuccessLyles CenterLyles Center88 The Josie ShowThe Josie Show

1010 Entrepreneurs IllustratedEntrepreneurs IllustratedNational Museum of EducationNational Museum of Education1414 My Solutions are Unlimited . . .My Solutions are Unlimited . . .NFIB/yefNFIB/yef1616 Technically Speaking..Technically Speaking..Chip LoweChip Lowe2020 Making WavesMaking Waves Four BandsFour Bands Community FundCommunity Fund2222 Hot Shot EntrepreneursHot Shot EntrepreneursVideo ContestVideo Contest2424 B-Line RevenueB-Line RevenueBrandon PerdeckBrandon Perdeck2626 GLIITTH SummitGLIITTH SummitIgniteIgnite28 Our Sponsors28 Our Sponsors

Discover the secretDiscover the secretbehind this smile page 6behind this smile page 6

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(continued on next page)

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OOur names our Victoria, Lindsey, and Olivia and we all go to Lounsberry HollowMiddle school in Vernon, N J. It took us awhile to decide what we were goingto do or the REP$ marketplace. First we wanted to do tye-dye - shirts, but we thenrealized that it would cost a lot o money and we wouldnt have much proft when itwas all said and done. So we tried to think o a product that would require minimalexpenses. Ten it came to us, recycled items! Tey dont cost any money and they help

the world at the same time!

So, we thought this was a great idea and decided to go along with it. We made chip bagwallets, rings, and purses. We thought that they were unique items and people wouldlike them. Sure enough they did. Our stand was a big hit! Everyone loved our productsand told us how unique and clever they were. Tis made us all eel great inside! A lot opeople asked us what they were made o. We told them that we made the wallets out ochip bags and duct tape. Everyone loved the unique and dierent designs and patterns

on some o the duct tape! Tey also loved how we used dierent chip bags. It gave thema variety to choose rom. Tey also enjoyed the rings. Younger girls, older womenthey all liked them! People were puzzled, though, by what we made them out o. Whenwe told them that they were made out o the tabs rom orange juice cartons, they wereall surprised. Tey all loved the designs and they sold very ast. Our last product wasa purse that we made rom Capri-Sun juice pouches and rubber tubes or the handles.All o the younger girls adored them and thats what we were kind o hoping.

by Victoria, Lindsey, and Oliviaby Victoria, Lindsey, and Olivia

MakingMakingFriends andFriends andMakingMakingMoney!Money!

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Everyone who came to our stand as a customer bought something. We were all pleasedwith how our business went. We made $171 proft and already paid the $20 back to ourparents. We then donated $20 to the local animal shelter and each went home with $51each. We were all excited and had a great time! Te thing is, we sold out o the rings andwallets and have to make more or the people that ordered them.

During REP$, we learned how to manage money and had a un time going overto each others houses. We have become better riends and learned that we work welltogether. We also may want to run a business together in the uture because o thisexperience.

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My name is iany Lowe and I am a senior at Caliornia State University, Fresno studyingentrepreneurship. I am passionate about my aith and making a dierence in the worldand these two values guide me in my business decisions every day. I grew up in Reedley,Caliornia and my business, Justina Conections, is located there. Te idea o starting agourmet caramel company has been around a long time in my amily. It started to take ormwhen riends, amily, and strangers started asking where they could buy our caramels. As moreinterest in the product grew and dierent mentors o mine validated the idea, I began to haveserious discussions with my mom about starting a business.

My mom developed our original caramel recipe over ten years ago. Without her, this businesswould not be possible. Each gourmet caramel is handmade by my mom and me. She cooks

the caramel and I help her package them once they have cooled. Over the past ten years, shehas developed many dierent caramel varieties, including marshmallow, pecan, and orangemarshmallow.

While I was studying at a local community college, I participated in a project that required meto market my caramels as i I were running a real business. Ater that event, I put the businessidea on the shel until this past spring in 2011. As a student in the Entrepreneurship MentorProgram at the Lyles Center or Entrepreneurship and Innovation, I entered a business pitchingcompetition called the Student Venture Challenge. During the course o this competition, I

developed a business plan that covered many aspects o the business, including packagingdesign, pricing, and business model. Tis opportunity propelled me orward towards actuallystarting Justina Conections.

During the Student Venture Challenge, I met Mr. Sebra, one o my current mentors. Mr.Sebra has been critical to my success so ar in starting my business. His constant guidance andreminders o what matters most in business keep me rom dwelling on the things that dont

matter. With his help, I am launching my business at the end o 2011.

Sweet

Successby Tiffany Loweby Tiffany Lowe

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Recently I have encountered some obstacles in my business.Working with amily is not always easy. Growing up in aamily business, I was privy to the challenges o working withamily. However, I did not realize how di cult it was untilI started to build my business. I have struggled to fnd theboundary between being a daughter and a business partner

with my mom. Most likely we would not be able to worktogether had our relationship not been strong beore startingthis business. Even though I know there are going to be morechallenges along the way that test our relationship, I knowwe will be able to work through them as long as we openlycommunicate and work towards common goals.

Te best advice I can oer to other entrepreneurs

beginning their journey is to fnd a mentor that hasa wealth o knowledge, is humble and trustworthy,and orces you to think and discover solutions toproblems. Tere is no doubt in my mind that thegreatest contributors to my growth and success asan entrepreneur have been my mentors.

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JJosie Passantino, started her two time award nominated internet radio show at the age o 14years old. A Bag o Goodies Production is the production company Josie created or herradio show which is titled, Te Josie Show. Te Josie Show has been on the air since October2009, and has already had over 130 guests such as platinum recording artists, Grammy legends,composers, writers, movie stars, and also upcoming unsigned artists. Josie Passantino, teen radiosensation (now 16 years old), hosts her live show weekly at www.josieshow.com Friday nights at7 pm Central time zone.

Josie originally started an internet radio show with a couple o riends under a dierent programname. As the show started taking up more time or the young teenagers, Josies riends and showpartners decided not to continue. At this point Josie had ound a love or interviewing, workingwith managers to schedule guests and hosting a live show behind a microphone. So stopping was not an option. She created her production company and started a new show under thename Your ime with Josie. Josie would soon learn that the words Your ime had too muchcompetition attached to it online so she bravely changed her show name to what we now knowas the popular internet radio show, Te Josie Show. Josie has shown amazing business sense orsuch a young teenager.

Te Josie Show has now gained a huge audience rom around the world with listeners in theUSA, Canada, Poland, Hong Kong, Brazil, Ireland, Australia, and Norway - just to name a ew.Listeners are able to participate during the live show in a chatroom interacting with the host, JosieShow sta, and the guests. Listeners may also call in to speak with the host and ask the gueststheir questions. All episodes are archived on the website www.JosieShow.com. Archived episodesare available as podcasts as soon as the live broadcast has ended. Te show is broadcast on theshows website and on blogtalkradio. Archived episodes are available on iunes, Zune, Blackberry


The JosieThe JosieShowShow

by Milliea McKinney

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Podcast, Pod-eeds, Digital Pod-casts, AOL, and most otherpodcast eeds. Te show is amily oriented and sae or all ages.Te audience age range so ar has been rom 3 to 77 years old.

Josie was quickly recognized or her amazing personality andinterviewing style, not only by listeners, but also by Te Southern

Star Network CEO, Michael McCormack, who oered Josie aposition on his network as a guest host. Josie quickly came tolove her job as a guest host and millions o listeners loved her.Te Southern Star created a show or Josie all o her own and shebecame a permanent host o Josies Hard Country which is aweekly worldwide internet radio show. Josie plays chart toppingcountry billboard hits, covers a topic, and interviews. Tis showcan be heard weekly Saturday nights at 7 pm Central time zoneat www.thesouthernstar.org.

Josie has also been approached to do a voiceover as well as two PSAs (Public Service Announcements).She really enjoys this work and looks to continue this in her career as well.

Finally, through the Josie Show, Josie met Milliea McKinney rom Conscious Music Entertainment.Josie and Milliea started working together and Josie shared her lielong dream o becoming arecording artist that also writes her own songs. Milliea began mentoring Josie on her songwritingand Josie soon completed her frst song, eenager Girl. Four more songs ollowed. ConsciousMusic Entertainment will mentor Josie through recording and Josie looks to have her frst album

released in early 2012. Josies frst country album will be titled Lie and Love are ricky.

Josie Passantino, production company owner, radio show host, voiceover/PSA recorder, songwriter,and upcoming recording artist. Age is not holding this teenager back! What will be next?

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The National Museum of Education

seeks to celebrate the

learning, insight, creativity, and workmanship of America'sstudents, teachers, administrators, and all those who have

made a positive contribution to the educational process by

recognizing and preserving their accomplishments for the

inspiration of future generations.

Our Mission...

Visit us on the Web at: www.nmoe.org

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See you next year in Chicago at IIEEs Young Entrepreneur Conference!!!

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a small business with ew employees, I guarantee to give top othe line cleaning services.

Being responsible or all business unctions, I strivecontinuously to remain protable and increase clientele whileattending school ull time. In the beginning, I aced many

challenges such as being shy and I ound it di cult to haveconversations with customers about business. I elt intimidatedbecause most o the clients were in their orties while I am onlyeighteen, and thought that perhaps I was not ready to managea business. However, I chose not to yield to the intimidationand ear that hindered me rom reaching my personal greatness and potential. I decided I wouldnot allow my shyness to hinder me rom my success. Te responsibility o owning a companyhas helped me to communicate to customers, develop priorities, manage responsibility and towork hard to achieve goals. God has blessed my eorts, allowing me to succeed.

While learning rom great leaders I became inspired by a quote, I a man is called to be a streetsweeper, he should sweep streets even as Michaelangelo painted, or Beethoven composed musicor Shakespeare wrote poetry. He should sweep streets so well that all the hosts o heaven andearth will pause to say, Here lived a great street sweeper who did his job well,- (Martin LutherKing Jr.) ~ Many great leaders have paved many ways to greatness, inspiring other entrepreneursto strive to be the best and to think dierently.

My parents, mentors, teachers, and the NFIB organization motivated me to never give up.Providing guidance, encouragement and nancial aid, I am able to manage my business

productively. Blessed with so much support rom my beloved amily and riends, I still striveto become a successul sole proprietor in my community, using my college career as the pathto success. Now as an entrepreneur, my goals are to motivate and inspire others to reach theirdreams, as I did.

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VVideo has become such a cornerstone o our society today. We have television, Youube,webcasts, iChat. We can stream live shows to our mobile phones, or stream a breaking newsstory to CNN over our cell phone carrier. Increasingly, video and mobility have become paramountto nearly all developing countries societies. So how can we use this technology eectively in theclassroom, and how can students use it to their beneft, especially by understanding the impact ithas since teenagers today have grown up with such media a constant orce in their world.

Well, frst, teachers must understand what intrigues and engages their students, and how toappropriately utilize video technology beore they can integrate it into any educational setting.

And while you can provide a short list o examples, just like teachers tell their students, youcant learn an algebra problem unless you practice well you cannot learn how to eectively usemultimedia until you have experience with it. eachers need to be brave and courageous andactually let themselves delve into the online world o constant, bombarding media, sort their waythrough, and develop their personal understanding o how multimedia has shaped our worldtoday, and develop their own, unique ideas about how to incorporate it into their courses, becausethat is what will engage and encourage students to actually buy into the subject they are trying tosell them on, in a sense.

Technically Speaking ...Technically Speaking ...withwith Chip LoweChip Lowe


Using Video to ConnectUsing Video to Connect

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And or students, though we have grown up with technology rom the beginning, we sometimesail to actually notice how much o an impact a particular message can have. And adults, who maynot be as amiliar with todays multimedia and the possibilities o video technology, will be ableto teach their students about a multimedia platorm and how to understand, analyze, and thendevelop eective uses and campaigns or multimedia technology. All o it is a process, and it willrequire teachers and students to be willing to bridge this gap. But, i we can do it, it will certainly

engage many more students than does a textbook. Because, lets ace it, when was the last timewe heard o a teenager writing a textbook about something they love yet teenagers post videoblogs or create multimedia presentations o all sorts or the icons in their culture that they fndrelatable. However, education, i properly marketed, can be just as useul, valuable, and intriguingto students o today.

And Future CEO Stars has a call to action to encourage you to grow in your experience withvideo technology. eachers and students alike are encouraged to join us on Facebook, witter,and Youube by posting videos about what entrepreneurial ventures or experiences you have

had. Remember, entrepreneurship is not limited simply to starting a lemonade stand, thoughthat defnitely qualifes. Tere are so many ways to be an entrepreneur, especially in our marketeconomy. ell us about your summer plans, and how entrepreneurship integrates into that! Wewant to hear your story, especially i weve already read about it in the magazine beore. Engage usand give yoursel a un growing experiment to kicko the summer.

You can fnd the links to engage Future CEO Stars via social media on our website at www.FCSMag.com

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THOUGHT YOU COULDN'T AFFORD A WEBSITE?

DIDNT THINK VIDEO PRODUCTION COULD BE AFFORDABLE?

never had the time to setup your company to takeadvantage of social networking?

THINK AGAIN!

Visit www.cwd.me today!

Email us at [email protected]

call us at (352) 575-0055

find us on

acebook

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Free, Fun, Experiential LearningThis year 100,000 kids across the nation will start their own lemonade stand business

on May 2. By 2013, Lemonade Day will reach 1 million young entrepreneurs in 100

cities. We want to bring this community-wide event for kids to YOUR city!

Great project for business schools, foundations, Boy Scouts, Girl Scouts, youth sports

and after-school programs!

Bring Lemonade Day to your city!

Build a Stand. . . SPARK A DREAM!

to bring this community-wide event for kids to YOUR city!

r business schools, foundations, Boy Scouts, Girl Scouts, youth

l programs!

Lets talk!Contact Executive Director

Julie Eberly at 713.626.KIDS or

[email protected].

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Work hard; play even harder. Tats RJ Lawrences Philosophy. At seventeenyears old, RJ has 10 years o business experience under his belt. When he wasonly 7 years old, he began mowing lawns to earn money. And in 10 years, his business,Lawrence Lawn Service, continues going strong. In the frst 10 years o operation, thebusiness had little equipment, but there was a great demand or his service. I had onelawnmower and one weed eater, RJ says. Sometimes I had so much work that I hadto turn jobs down.

o promote his business, RJ developed some business cards. But most o his customersapproached him while he was mowing lawns. Over the years, word spread about thebusiness, and now RJ looks orward to busy summers.

In 2008, RJ was in need o new equipment and he was considering a businessexpansion. He approached the sta at Four Bands or a loan to buy new equipment.RJ enrolled in the Individual Development Account (IDA) program and is savingmoney that Four Bands will match. RJs savings will go towards the purchase o 2new lawnmowers and a weed eater. o earn money or the IDA savings program, RJworks part time at a local grocery store. RJ is participating in Four Bands Cheyenne


M a k i n gM a k i n gWavesWaves

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River Entrepreneurial Assistance raining and Education (CREAE) classes to learnabout businesses planning, managing as well as personal fnance. I really like theCREAE classes, RJ says. Im learning how to better operate my business and planor an expansion.

What does the uture hold or Lawrence Lawn Service? RJ is hoping to expand intoa year-round service provider. During the winter months, he wants to provide snowremoval service. In the summer, he plans to oer landscaping in addition to lawnmowing and trimming. He also plans to hire people to help him with his business.oday most o RJs customers are in Eagle Butte, but in the uture, he plans to providehis service to more communities in the area.

RJ Lawrence is a Wavemaker on the Cheyenne River Reservation. His love o achallenge and drive to stay busy are leading him to success. RJ enjoys telling others hisstory and encouraging youth to consider entrepreneurship. RJ enjoys perorming hislawn service, which is a key to his success. I enjoy what I do. My work is my play.He adds.

*article is reprinted wiith permission rom the Making Wavesnewsletter provided by Cora Mae Haskel

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Interview aInterview aSuccessfulSuccessfulEntrepreneurEntrepreneurand gain millionand gain milliondollar advice!dollar advice!for more details go to ...for more details go to ...

www.entre-week.orgwww.entre-week.org

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Isee mysel as a regular young guy rom a small city just west o Fort Lauderdale, Florida, calledCooper City. I, like so many other teenagers, wanted to make my own money. o do that Iknew I would either have to work or minimum wage or possibly start my own business. Aterdiscovering the online world o a liate marketing, I was pretty sure I could create a viable web-based business in this relatively new feld. Just shy o my 16th birthday, I ounded B-LineMedia, LLC. We are B-LineRevenue.com. What we do is acquire new customers and leads oradvertisers, and we are paid a commission or doing so.

For me to get started, there was a lot to do and plenty to learn. Once the idea was conceptualized,it was down to the minutest o details. I had to have a website created with a sotware platormand tracking system that would record all clicks and leads. I employed the technique o online

crowd sourcing to create our logo and website design as inexpensively as possible. In addition, Itraveled to industry conerences in New York City and Las Vegas to learn as much as I could, whilenetworking with others rom whom I could gain insight.

I actively recruit a liates, my customers, by making calls, sending emails, and ALWAYS askingor reerrals. I manage them on a daily basis while also running my own internal tra c to ourwebsites. All I need to operate is a computer with an Internet connection.

Although this venture was a risk with no guarantees, it has proven proftable thus ar. We have

generated better-than-expected revenue with a proft margin o approximately 25%. We have alsobeen successul in that we have documented over 40,000 new leads to our advertisers - customersthat they would not have otherwise had.

o be successul in most any business customer service must be a driving orce. Te ast-paced,global business world we are all in is monstrously competitive. Customers have many optionswith whom they choose to do business. Tose entrepreneurs that ollow-up and care about serving

their customers are sure to go arther than those who dont. I always make sure to be responsive

by Brandon Perdeck

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to my clients by promptly answering my emails and phone calls, and responding to IMs and textsas well, in a timely and proessional manner.

o be an entrepreneur is to be somewhat earless. EVERYBODY has some sort o ear or at leastis reasonably concerned over what the outcome might be, but the only way to even have a chance

to succeed is to try. Well never know unless we are willing to try, regardless o the result. Tatshow we learn and grow. I had many concerns and ears when I started my business, ranging romCan I really do this? At my age? What i lose money? What i it doesnt work? etc. etc.

I have ound that networking has been a key to growing my business. No matter how muchyou know, there is always someone else who has skills and expertise that you dont. When I meetsomeone new, I make him or her a riend. Sometimes we become close riends but more oten,those I meet in person, on the phone, or in cyberspace can at least become an acquaintance orbusiness contact. I try to keep track o everyone Ive met, note their areas o expertise and fnd

out those people that they may know. You never know who you may need to call on. I try alsoto have a helping attitude - someone who is as willing to give as to receive. I believe it will go along way.

Owning and operating a business has created a keener sense o accountability than I could haveever imagined. It has made me a more responsible person. It has taught me the value o money,budgeting, hard work, dedication, the judicial management o fnances, and sacrifce, all in arelevant and tangible orm. Te biggest down side is some loss o personal time to do the manyother things I enjoy or just to hang out. I want to continue expanding my knowledge and skill

sets as an entrepreneur and I am always happy to help and make new riends and contacts alongthe way.

Whenever Im asked what my ultimate goal is, its most defnitely to come up with the next bigInternet idea, build the business and then sell it or hundreds o millions o dollars. Contact meanytime. [email protected].

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Students rom the DeWitt Creativity Group had a unique opportunity to participate inan October 2011 summit that discussed trade between the U.S. Midwest and Canada.For entrepreneurs and those interested in economic development, global trade is a criticalcomponent or economic sustainability and growth. Te event, the Great Lakes Internationalrade and ransport Hub (GLIH) Summit, aimed to discuss ways to stimulate tradebetween the Great Lakes region, Ontario, and Nova Scotia using emerging global supply

chain solutions. Te goal is to capitalize on the immense reight tra c to and rom the Porto Haliax through the Detroit and Port Huron gateways. According to the GLIH,creating a reight hub near these two crossings could create 66,000 jobs in Michigan. Tesummit hosts were Michigan State University, the Prima Civitas Foundation and DalhousieUniversity in Haliax, Nova Scotia, Canada.

Going into the GLIH conerence, I thought I was going to be a thorn in the side o allthe CEOs and the politicians - just trying to insert my views as much as I could regardingK-12 education and the trade hub concept as a whole, says Jason raub, a DeWitt student

conerence participant.

Te students experiences at the summit, however, were quite dierent. Everyone notonly advocated or the educational system becoming more involved in this issue, but theywanted our opinions as well. Instead o trying to throw our views in the discussions asmuch as we could, we were put in the spotlight and our viewpoints were regarded withrespect, concludes raub.

GLITTH

Summit

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Why were the conerence attendees so eager to engage the DeWitt students in theconversation?

Rachel Heinze, another student participant, notes, We are the uture and we need to startgetting educated about this. We have a major problem with trade between our countries

and i they do not get it solved now, then it will be let or us to fx.

Students commented on opportunities to network with decision makers, learning newinormation about the concept o international trade and their Canadian neighbors, and betterawareness o some o the challenges in promoting international trade as major conerencetakeaways. Prior to this conerence, my knowledge on supply trade management was slimto none. Now Im considering it as a potential major or my studies in college. I am veryinterested in domestic and international trade, and I had no idea how in-demand supply

chain managers are in Michigan, notes raub.

I am so thankul to have had the opportunity to attend the Great Lakes Internationalrade and ransport Hub Summit, said Heinze. What I have experienced, I could nothave learned rom a textbook. Tis experience gave me an opportunity to network andmake connections with people who could help me with my uture.

Jason LaFay and Je Croley, Dewitt High School teachers, ounded the DeWitt CreativityGroup (DCG) in 2008. DCGs main ocus is to promote student creativity in connection

with public service and entrepreneurship.

Tis story is rom the Winter 2011 My Big Ideas magazine, published by the IGNIEteam o the Moving Ideas to Market entrepreneurship initiative. 2011 Prima CivitasFoundation. All rights reserved.

Photo caption: DeWitt Creativity Group students meet with Michigan Governor RickSnyder at the October 2011 GLIH Summit.

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year 5, issue 3

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