YOUR WEB FORMS SUCK

WHY ARE FORMS IMPORTANT?

FORMS PROVIDE DATA

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FORMS BEGIN A DIALOGUE

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FORMS GRANT PERMISSION

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KNOWLEDGE IS…

Opportunity

Increase conversions by building better forms

OUR MISSION

KEEP IT SIMPLE

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BUT I “NEED” LONGER FORMS

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TACKLING LONGER FORMS

• Can the data be collected later? • Can the data be retrieved in the background

BREAK LONGER FORMS INTO

SMALLER PARTS

ALLOW USERS TO SAVE AND RETURN

COLLECT OR PRESENT ADDITIONAL INFORMATION CONDITIONALLY

REMOVE CAPTCHAS

FORM STRUCTURE MATTERS

FORM STRUCTURE MATTERS

ADD DESCRIPTIONS

USE DIFFERENT TEXT FOR YOUR SUBMIT BUTTON

MAKE YOUR FORMS MOBILE FRIENDLY

PROVIDE A PRIVACY POLICY

OFFER SOMETHING IN RETURN

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@jameslaws | jameslaws.com | wpninjas.com | ninjaforms.com

JAMES LAWS