© 2008 Eyeblaster. All rights reserved

Presented by Yael Avidan, September 2008

Buzz Connect – One Step Forward to Measuring Brand Lift

© 2008 Eyeblaster. All rights reserved

Agenda

•Show me the lift

•Buzz Connect – a Branding Metric

•Making it work

© 2008 Eyeblaster. All rights reserved

Show Me The Lift

Series1$0.00

$0.40

$0.80

$1.20

$1.60

$2.00

Eyeblaster Rate Card – Sep 2008

Standard Rich BannersExpandables Over The Page

Hey Dog, Can you explain what am I paying you

for?…

x6

x10

x14

© 2008 Eyeblaster. All rights reserved

Show Me The Lift

Interaction Rate = # of user-initiated interactions out of served impressions.

Dwell Time = The total amount of time users spent interacting with an ad

Expansion Rate = # of user-initiated expansions divided by served impressions .

How do we turn the cloud into ROI??

© 2008 Eyeblaster. All rights reserved

Buzz Connect – a Branding Metric

Buzz Marketing analyzes all forms of consumer-generated media

This includes newsgroups, message boards, discussion forums

Result : charts & graphs showing activity around brands / products

© 2008 Eyeblaster. All rights reserved

Buzz Connect – a Branding Metric Example: LG “Scarlet” campaign running Apr. 1st to Sep. 30th 2008

High HUMAN activity = brand lift

© 2008 Eyeblaster. All rights reserved

Making it work…

Step 1: Perform research to understand market and vendors

Step 2: Select a preferred Buzz marketing vendor

Step 3: Develop a joint offering based on data integration

Step 4: Offer agencies as a premium service

DONE

© 2008 Eyeblaster. All rights reserved

Making it work…

Challenge: How to separate online campaign impact from offline?

Its not clean but it’s a great start

© 2008 Eyeblaster. All rights reserved

Thank you!